CTV’s Whistler Clicks Online with Complementary Web Experience
Toronto, ON (June 29, 2006) – Canada’s newest drama is also Canada’s dramatic new online broadband experience.
CTV announced today that its highly-acclaimed drama series Whistler, which premiered last Sunday, will be supported with multiple online components including on-demand broadband broadcasts of each episode, original webisodes, character blogs and an interactive website. Whistler airs Sundays at 10 p.m. ET on CTV and premieres in the United States this Friday, June 30 on The N.
Photos can be downloaded from Whistler at www.ctvmedia.ca.
Set in one of the world’s most glittering resort playgrounds, Whistler is a 13-part drama series that unravels the mystery surrounding the shocking death of Canadian Olympic Gold Medalist Beck McKaye. In addition to 13, one-hour episodes, Whistler producers have also created 13 original, two to three minute “webisodes” that allow viewers to delve deeper into the mystery of Whistler. Shot on location in Whistler, BC, this bonus, original, web-only content consists of short scenes of events in the lives of the characters prior to the series’ storyline, scenes that could have taken place during the course of the episode or events that may have occurred between episodes.
Beginning today, two of the 13 Whistler webisodes – including a “prequel” webisode – are available on demand on The CTV Broadband Network at www.ctv.ca. The remaining webisodes will be released weekly on Mondays at 9 a.m. ET on ctv.ca following the original broadcast of Whistler on CTV.
In addition to the webisodes, Whistler is the latest series to be made available for free and on- demand on The CTV Broadband Network. Complete, one-hour Whistler episodes will be available at www.ctv.ca Mondays at 9 a.m. ET following each television broadcast on CTV.
Additional online elements that will support Whistler include two separate websites. The first, www.whistlertheseries.com features information about the show including synopses, cast bios, character info and additional details about Whistler that will be continually updated as the series unfolds over the summer.
The supporting website www.afterthedrop.com features a fictional blog set up by Whistler characters Feeney and Quinn. The blogsite was set up for family and friends to keep track of the main character, Beck McKaye, during his successful run at the Olympics. A Flash player also lives on this site that showcases various musical artists featured in the series.
The musical selections will be updated from time to time, but currently include: Immaculate Machine, The Organ, The Waking Eyes, Death From Above 1979 and Pilate. Series-related products will be promoted on the site as they are launched, such as the upcoming Whistler soundtrack from Universal Music Canada.
In addition, Quinn and other characters from the show have online “accounts” set up with existing websites in cyberspace, including myspace.com (myspace.com/whistlerquinn) and blog.flickr.com (http://www.flickr.com/photos/quinnmckaye) where Quinn “shares” his photos of his famous brother, family and friends.
The Web strategy was developed and executed by Bento Box, a Toronto and Vancouver-based Web strategy firm that provides complete management of Web projects from vision to design to production. While Bento Box’s clients range from political parties to land developers, they’re no strangers to the entertainment world. They developed street marketing and websites for long-running series Da Vinci’s Inquest, and motion graphics and identity for the award- winning Canadian documentary, The Corporation. They can be found on the Web at http://www.bentobox.net
CTV, Canada’s largest private broadcaster, offers a wide range of quality news, sports, information, and entertainment programming. It has the number-one national newscast, CTV National News With Lloyd Robertson, and is the number-one choice for prime-time viewing. CTV owns 21 conventional television stations across Canada and has interests in 16 specialty channels, including the number-one Canadian specialty channel, TSN. CTV is owned by Bell Globemedia, Canada’s premier multi-media company. More information about CTV may be found on the company website at www.ctv.ca.