Touch

Thursday, April 19 – 9pm ET/PT on Global

As Martin and Clea work together to uncover a shocking development involving Clea’s mentally-challenged mother, Teller steps into trouble when he visits Jake at the board-and-care facility. Meanwhile, a plane crash survivor seeks a new purpose to his existence and a Chinese couple struggles to find balance between work and life.

Thursday, April 12 – 10pm ET/PT on Global

Martin’s laptop is stolen on the day Jake is scheduled for an important evaluation. As a result, he meets a young woman’s quest to avenge her family’s death. Elsewhere, a spirited Saudi Arabian girl tries to break free of societal constraints imposed on her; and a doctor in Montreal attempts to meet a stranger on a train. Meanwhile, Teller tries to reconnect with his estranged daughter.

Thursday, April 5 – 9pm ET/PT on Global

A teenage heavy-metal fan in Baghdad shares a light moment with a U.S. soldier (Sprague Grayden), who is forced to hide in the desert after her convoy is ambushed. Meanwhile, Martin meets a man who knew his deceased wife; and a lottery winner meets a depressed pastor.

Thursday, March 29 – 9pm ET/PT on Global

When Martin comes in contact with a homeless man who possesses the same obsession with numbers as Jake, he sets out on a series of unrelated tasks that connect an abused woman, a group of boys entering a dance competition and a woman at an arts festival. Meanwhile, Teller pays a visit to Jake’s board-and-care facility.

Thursday, March 22 – 9pm ET/PT *Series Premiere/New Episode* on Global

Martin (Kiefer Sutherland) is led to a pawn shop where a robbery triggers a sequence of unpredictable events that connect a flight attendant in New York, a son visiting from India, a middle school magician in Moscow, a cancer patient in New York and a mobster in the Bronx. With Jake’s (David Mazouz) help, Martin must link the thread between these strangers.

Preview: Touch

The following post was written by one of our UK team who recently attended a preview screening of Touch hosted by BSkyB which featured a Q&A session with the star of the show, Kiefer Sutherland.

I attended the press screening in London of the pilot episode of Kiefer Sutherland’s new TV drama, Touch, and I have to conclude, simplistically put, it looks like it could be a brilliant drama.

There’s only one caveat to that, and that is that we’re asked to accept a good deal of information in the first episode; to take a number of the fundaments of the show as a given, and therefore, I suspect if people don’t watch beyond the pilot, they might misjudge it.

The main issue that we’re asked to simply take on board is that we arrive in Martin Bohm’s life (Kiefer Sutherland) at a time when his son Jake (David Marouz) is in crisis. He’s climbing up enormous towers so he can sit and write his numbers, he’s totally mute, utterly dysfunctional, and his hard working widower dad is swamped and doesn’t know how to cope.

Ok, that’s fine, but I guess I was wondering, ‘Well what have the last five years been like? Is this all of a sudden or what?’

The next plotline I had some issue with was regarding what happens to a mobile phone. We follow this phone from the moment Martin finds it in an airport – he works there as a baggage handler – and that phone subsequently goes on a journey around the world on something of a hard to swallow premise.

I don’t want to spoil anything for you – the show debuts in Canada on March 22nd at 9pm on Global – so I can’t go into too much detail about that aspect of the plot, but if you read this retrospectively after you’ve seen Touch, you’ll understand what I mean.

But that said, the phone storyline does – if a little clumsily – point out to viewers the fundamental theory behind this whole show, and that is, that we’re all connected, every one of us.

Now right there, there are any number of theories at work, such as the quantum atom theory and one which is named in the show from the get go, the red string theory which, just as it says on the tin, suggests that people are connected by an invisible thread, but it firmly connects their lives and their destinies.

I have to say at this point, I’m giving you the negatives – such as they are – because if you do read this before you watch the pilot episode, I think you should do so with the benefit of knowing that these things are all for a reason and they’re all going somewhere…

I think you’d be missing out if you ditched Touch on first sight because you’re asked to take in a lot of stuff that sometimes seems fiercely unlikely. I guess long story short, I’d say “Just give it a chance” because it’s good.

David Marouz – his name’s pronounced Davheed by the way – is haunting and compelling as Bohm’s son Jake, and as Keieer pointed out in a Q & A session about the show, he was, and is, fascinated by David’s eyes. And I agree, the boy has the eyes of an old soul, and though we only hear his character speak during narration, he conveys an awful lot of emotion with those eyes.

As to Kiefer’s role, he is, in a word, awesome. For me, he was utterly convincing from the first seconds of the show opening, and he gives it his all, all the time, and that is conveyed nicely on to the screen.

Just as an aside, he informed us at the press conference that though we hear him say a Jack Bauer-esque “Dammit!” a couple of times, his verbal weapon of choice in Touch will probably turn out to be “Jackass” as he favours it in terms of expletives.

Danny Glover made a rather fleeting visit in the pilot as a whacky psychologist Arthur, but as ever with Glover – as with Kiefer – you don’t take your eyes off the screen when he’s on it. He too was completely compelling.

Gugu Mbatha-Raw plays social worker Clea – whose first involvement with Martin and Jake is to take Jake into a home – and though I wasn’t as drawn to her character as I was to Sutherland, Marouz and Glover’s, nonetheless, she’s interesting, and I would suspect her input is going to get good to watch as Bohm comes to realize the full extent of his son’s ‘gift’.

And last but by no means least, Lost’s Titus Welliver is an enormous presence in Touch, and he’s right up there on my list of ‘Most Interesting Characters’. As you’ll see, he’s tied in with Martin and Jake in several ways, but one of the most fascinating was that he was with the fire services who went into the North Tower on 9/11…

Martin’s wife died on that day, and in the pilot, we get to hear a lot about her without ever seeing her of course. But again, there’s clearly a lot more to come there.

Once more, I need to be careful not to give too much away because I really don’t want to spoil Touch for you, but as was the case with Lost – or seemed to be, until the crappy ending – nothing’s a red herring where the characters back-stories are concerned, and the links are well thought out and truly interesting.

And with Titus, his character and plotline leaves you wanting to know more, and that’s why I cannot wait to see episode two. Literally cannot wait.

Martin (Kiefer Sutherland) is led to a pawn shop where a robbery triggers a sequence of unpredictable events that connect a flight attendant in New York, a son visiting from India, a middle school magician in Moscow, a cancer patient in New York and a mobster in the Bronx. With Jake’s (David Mazouz) help, Martin must link the thread between these strangers.

 

 

After the impressive January 25th sneak preview, in which over 1.8 million viewers (2+, Nat/confirmed numbers*) were absolutely captivated by Touch, Global is ready to officially launch the program’s first season Thursday, March 229pm ET/PT. 

Playing up the universal appeal of the much anticipated show, Global will execute an integrated and impactful media plan that will build on the buzz created by the January sneak preview, and capitalize on the return of Kiefer Sutherland to primetime television.

Touch tells the story of a mute young boy who has a unique ability to predict events. At the center of this compelling drama is Martin Bohm (Kiefer Sutherland), a widower and single father, haunted by an inability to connect to his son, Jake. Everything changes when Martin and special child psychologist Arthur DeWitt (Danny Glover) discover that Jake possesses the ability to see things that no one else can.

The extensive cross-country campaign will include a strong presence in key markets featuring signature billboards and digital boards in high traffic areas. That will be complemented with an aggressive radio buy, large print ads in major newspapers and online ads targeting several entertainment sites. Interactive Program Guide ads will also be placed with numerous cable networks to capture viewers as they are making their last minute viewing decisions.

One of the highlights of Global’s marketing initiative for Touch mirrors the drama’s compelling story lines in which people have an impact on complete strangers.

During the week of March 12th, Global will distribute cell phones in major cities across the country, each “wrapped” with instructions for whoever discovers the phone. They’ll be encouraged to take a picture of something or someone that touched their life that day and instructed to text the image to a preset number. Then they’ll be asked to pass the phone along to a friend, family member or a complete stranger to do the same thing. For each new image uploaded by a different individual, 10 cents will be donated to Make-A-Wish® Canada.

Anyone can share in the experience by going to GlobalTV.com. While there, they can browse the photo gallery of images, contribute touching stories, upload their own photos, share a link to Facebook or Twitter using the hashtag #globalTOUCH, and watch exclusive behind-the-scenes clips and promos for the show. 

“We wanted to create a marketing initiative that was as cool and as compelling as the show itself,” said Jason Keown, Senior Director of Marketing, Global Entertainment. “Our ‘phone skipping’ idea expands our campaign by engaging the public in a truly unique and unforgettable way.”

Keown added that each phone will be pre-loaded with images, clips and behind-the-scenes footage from Touch. “And even if you don’t come into contact with one of our phones, people can send us images using their own cell phones to help support Make-A-Wish Canada.”

The campaign was developed in-house by the Shaw Media Marketing team.

*Source: BBM Canada PPM Data, January 25/12

 

Touch

Wednesday January 25 – 9pm ET/PT on Global

Martin Bohm (Kiefer Sutherland) is a widower and single father, haunted by the inability to connect to his autistic and mute 11-year-old son, Jake (David Mazouz). After a series of mysterious events, Martin discovers Jake possesses the ability to predict events before they happen.

Kiefer Sutherland features in the all new series Touch, tonight on Global.