The Vanilla Ice Project

Despite massive competition from the Grammy Awards on Sunday, February 13, DIY Network Canada nailed two audience records for the digital channel with numbers more characteristic of an analog, hammering home DIY’s appeal to a broad audience.

The digital channel, which launched barely one year ago in October 2009, delivered an all-time record audience with its highest single-day AMA ever, 24,500 (A18-49).

Contributing to the triumphant success was the hotly-anticipated new series The Vanilla Ice Project. Back-to-back episodes garnered audience numbers of 94,300 (A18-49) at 8pm ET/PT and an astounding 113,100 (A18-49) at 8:30pm ET/PT pulling in the highest A18-49 audience ever since the network launched.

Adding to the successful day was Sweat Equity at 6:30pm ET/PT achieving an impressive AMA of 111,500 (A18-49). 

DIY Network Canada is on free preview throughout the month of February, making the channel, The Vanilla Ice Project and Sweat Equity available to 6.2 million Canadians. 

The Vanilla Ice Project airs Sundays at 8pm ET/PT. 

*Source: BBM Canada PPM Data, Mo-Su 2a-2a (Oct 19, 2009 – February 13, 2011, includes unconfirmed data)

The new year offers a new start, so when revaluating eating habits, work-out regimes and lifestyle choices, don’t forget about your home.

Beginning January 31st, DIY Network Canada’s new winter schedule offers creative projects, value boosting tasks and step-by-step information sure to convince anyone who’s ever considered taking on a DIY task that now’s the time.

This winter DIY Network Canada will inspire more Canadians than ever before as the network will be on a free preview throughout the month of February making the channel available to 6.2 million Canadians.

DIY Network has three brand new series to encourage even the most hesitant homeowner. Each episode of Disaster House features host and contractor Josh Temple as he subjects a house to simulated storms and disasters to show homeowners what it takes to repair accident and storm damage.

In Run My Renovation homeowners turn their renovations over to online users to make all the design decisions through online voting leaving homeowners with no say at all.

Finally, proving that anyone really can take on a DIY project, 90’s pop icon and self-taught reno master Vanilla Ice (a.k.a Robert Van Winkle)and his construction crew renovate a rundown mansion and turn it into a jaw-dropping villa in The Vanilla Ice Project. 

Returning with new episodes are: 10 Grand In Your Hand, BATHtastic!, Cool Tools, Desperate Landscapes, House Crashers, Kitchen Impossible, Man Caves, Renovation Realities, Rock Solid and Sweat Equity. 

 

Brand New Series: 

 

Disaster House (Canadian Broadcast Premiere) 

Thursdays at 9pm ET/10pm PT beginning February 3

DIY Network actually has the guts to totally destroy its very own house just to repair it! Disaster House suffers very real damage like dropping a half-ton piano from almost 10 storeys high, sponsoring the first sanctioned roller derby inside the living room and having Page, an 8,000-pound African elephant, help clog the toilet. These outrageous experiments accelerate the typical wear and tear a house incurs and mimic common catastrophes so viewers can discover what it takes to repair some of the biggest mishaps homeowners face today. 

 

Run My Renovation (Canadian Broadcast Premiere) 

Thursdays at 9:30pm ET/10:30pm PT beginning February 3

In every half-hour episode of Run My Renovation, homeowners allow a room in their house to be completely transformed according to the whims of online users, who vote on everything from flooring to fixtures, cabinets to cooktops, and moldings to mantelpieces. When the votes are tallied it’s up to our contractor/host, with a little help from the homeowners, to pull all of the elements together into an amazing room. 

 

The Vanilla Ice Project (Canadian Broadcast Premiere) 

Sundays at 8pm ET/9pm PT beginning February 13

Best known for his ’90s music, pop icon Vanilla Ice brings more than 15 years of home improvement experience to this 7,000-square-foot Palm Beach mansion. In each episode of DIY Network’s The Vanilla Ice Project, Vanilla Ice (a.k.a Robert Van Winkle) and his crew of contractors get down to business and renovate a different room of the home. He’ll pound nails and call the shots in this room-by-room renovation.

 

For the full winter schedule please visit: www.diy.ca

All right stop, collaborate and…renovate?! That’s right, Vanilla Ice (a.k.a. Robert Van Winkle), 90’s pop-icon and Grammy-nominee is coming to DIY Network Canada with a brand new series that focuses on his long-standing passion for renovation.

Premiering February 6 at 8pm ET/ 9pm PT The Vanilla Ice Project showcases the singer’s self-taught home improvement skills as he and his crew of contractors take on their biggest project yet – a complete overhaul of a six-bedroom, five-bathroom, 7,000 square-foot lakefront mansion in Palm Beach, Florida. 

After his chart topping hit “Ice, Ice Baby,” Rob turned his focus to buying and flipping houses. Through a lot of research and hands-on experience he’s mastered the basics and been renovating old homes and foreclosures for over 15 years. The Vanilla Ice Project reveals a side of Rob that his fans have never seen.

In each episode cameras follow Rob and his team as they work through each room of the home and its exterior in order to get the house on the market. To spruce up the outside, the crew turns a dilapidated pool and patio into a backyard oasis fully decked out with tiki torches and a fire bowl. Inside they transform rooms from busted to blinged-out by adding a faux coral fire place and bar area to the living room, high-end custom cabinets and top-of-the-line counter tops in the kitchen and a spa-like retreat in the master bathroom. These masters of home renovation leave no room untouched as they prepare to reveal their rockin’ finished product. 

DIY Network Canada will be on a national free preview throughout the month of February, making the channel and The Vanilla Ice Project available to 6.2 million Canadians.