The Opener

Ever dreamed of owning and operating your own restaurant? Craving the satisfaction of opening night, the cachet of being the talk of the food world?

Dreams aside, opening a restaurant is full of highs and lows that often demand the smart advice and blunt criticism of an expert who knows the ins and outs of the business.

On the heels of the successful launch of the brand new Canadian original series, The Opener (Tuesday nights at 9 p.m.ET/10 p.m. PT), Food Network Canada announced today, the launch of its very first online game.

The new free interactive online game mirrors the premise of the show, opening a new restaurant with the help of host and celebrity restaurant consultant David Adjey.

In the action-packed game, users will ready a new restaurant for its grand opening with help and frequent performance feedback from David Adjey. Beginning the game with a waiter, a cook and a modest number of tables, it is the user’s job to manage the restaurant to success. Challenges include ushering waiters to keep their guests satisfied, keeping the cook on pace, and managing inventory wisely. With success comes rewards such as: more tables, top of the line equipment to speed up preparation of meals, staff training to boost their performance, new menu possibilities and ingredients, a busboy to clean tables, an espresso machine, and new décor items that attract new patrons.

“As an extra layer of our overall marketing campaign for The Opener, the online game is a fun and interactive promotional tool that allows us to further engage viewers in a way we’ve never done before,” says Solange Bernard, Director of Marketing Strategy, Lifestyle Channels, Canwest Broadcasting. “The premise of the game matches that of the series, reinforcing the fast pace and high stress of getting a restaurant up and running, all within an entertaining and interactive format.”

Food Network is spreading the word about its brand new online game through on air promotions during The Opener, a link to the game on the Food Network page on Facebook, as well as a three-week ad buy on Facebook and YouTube.

The online game was developed by Launchfire, an interactive promotions company specializing in contests and sweepstakes, advergames, user-generated content and viral marketing. 

To access the new online game, visit www.foodnetwork.ca/theopener. 

The summer has been hotter than ever for Canwest’s specialty portfolio as the channels experience exceptional growth over last year. To-date, Canwest has seen an impressive combined growth of 23% versus last summer.

The viewership increases can be seen across Canwest’s broad spectrum of specialty channels including staggering growth on the following channels*.

HGTV +45%

MovieTime +78%

TVtropolis +33%

BBC Canada +46%

SLICE™ +31%

National Geographic +37%

History Television +22%

 

Twelve of Canwest’s specialty channels are also enjoying their most successful Summers to-date. The list includes, Food Network, History Television, HGTV, SLICE™, TVtropolis, Action, Showcase Diva, National Geographic Channel, BBC Canada, DejaView, IFC and MovieTime.

“Canwest’s remarkable growth this Summer on the specialty channels is a direct result of our unwavering commitment to providing engaging and thrilling content throughout the entire broadcast year combined with the strength of our brands,” says Barbara Williams, Executive Vice President, Content, Canwest Broadcasting.” “We look forward to continuing this momentum as we head into one of the most exciting and jam-packed Fall seasons yet for our specialty brands.”

The growth is destined to continue into Fall with a slew of brand-new exclusive series premiering across the channels. Some highlights include American Pickers and William Shatner’s Weird or What on History Television, as well as Lost Girl and Burn Notice, airing on Showcase. Viewers can catch Top Chef DC and The Opener on Food, while HGTV is set to launch Selling New York and Home to Keep.