Slice

Shaw Media announced today its standout 2012/13 programming lineup across its specialty channels, featuring internationally celebrated formats, top-notch stars and brand-new channels that will deliver strong original content.

“This is a hugely exciting year for Shaw Media,” said Barbara Williams, Senior Vice-President, Content, Shaw Media. “The return of record-breaking Canadian adaptations of smash hit formats in conjunction with the debut of so many original new series reinforces our dedication to delivering the best in entertaining content to Canadians every day.” Continue reading »

Jam-packed with huge celebrity star power, alluring new reality series, returning audience favourites and sensational back-to-back Sunday movie lineups, SliceTM announces its highly anticipated new winter schedule will launch the week of January 2.

Exclusive to SliceTM, Four Weddings Canada offers viewers a first time glance at Canadian brides competing in a matrimonial showdown for their dream honeymoon. Tune in and watch as four brides critique the food, the venue, the overall experience, and most importantly – the dress, as each one says I do.  Shaw Media is delighted to welcome the Canadian edition of the hit Four Weddings franchise to SliceTM.

“Already a huge international hit, the Four Weddings format boasts a feisty, fun dynamic that our Canadian audiences are going to love,” said Barbara Williams, Senior Vice President of Content, Shaw Media. “Each episode showcases the diverse tastes and spirited personalities of the brides as they vie for their fantasy honeymoon getaway. SliceTM’s winter schedule is packed with brand new hit reality series and returning viewer favourites with a twist, demonstrating Shaw Media’s continued success in bringing fresh, fun and relevant content to our audiences.”   

Project Runway, an all-time favourite among SliceTM viewers joins the all-stars league. The Emmy Award-winning series is launching an All-Stars season featuring an exciting new cast and memorable contestants from past seasons. Marie Claire Editor-in-Chief Joanna Coles will act as mentor for the “Runway” veterans, world-famous designers Isaac Mizrahi and Georgina Chapman will serve as judges, and supermodel Angela Lindvall will play host to this exciting new season.  This new spin on an old favourite ups the ante as returning contestants battle for the most lucrative prizing ever in Project Runway history.

The infamous Lenore Skenazy, best known for her headline-making parenting tactics, will star in the all new Canadian series Bubble Wrap Kids. Facing challenges from pre-teens who aren’t allowed to ride bikes to parents who won’t allow their 15 year old to go to the bathroom unsupervised, this tough but compassionate parenting expert and author tackles it all. In each episode, Lenore helps parents loosen the reigns and allow their kids to reclaim their childhoods.

In an all new season of Millionaire Matchmaker (Season 5) Patti Stanger calls on celebrity friends Tori Spelling and Jenny McCarthy to provide expert advice for her unlucky millionaires. The world’s number one lifestyle reality franchise, The Real Housewives, returns with a new season of Atlanta (Season 4).

Brand new to SliceTM, the Braverman family is joining the Friday night lineup in a new season of Parenthood (Season 3). This buzzed about new series provides a great dramatic addition to the highly anticipated new winter lineup on SliceTM.

 

Big new series premiering this winter include:

Bubble Wrap Kids (13x60min) (Canadian Premiere)

Tuesdays at 9pm ET/PT beginning January 3

Lenore Skenazy hit the headlines in April 2008 when she allowed her 9-year-old son, Izzy, to travel on the New York Subway on his own. The media called her ‘America’s Worst Mom,’ but her message to ‘helicopter parents’ has resonated worldwide. Now she’s coming to Canada to help kids reclaim their childhood – and parents, their sanity. Lenore offers up advice and takes families through a series of challenges designed to push parents’ boundaries, give their family more freedom, and help their kids become independent adults.

 

Four Weddings Canada (13x60min) (Canadian Premiere)

Wednesdays at 10pm ET/PT beginning January 4 

For the first time ever, Canadian brides-to-be have the once in a lifetime opportunity to compete for their dream honeymoon. Judging each other’s weddings based on the food, the dress, the venue and the overall experience, the bride with the highest total score wins a luxurious honeymoon getaway.

 

Parenthood Season 3 (22x60min)

Fridays at 10pm ET/PT beginning January 6

This one hour drama follows the trials and tribulations of the very large and imperfect Braverman family. Marital issues, juggling work and motherhood, single parenthood and strong-headed teenagers are only some of the issues facing this colourful family. Although each sibling and family has its own share of life and everyday challenges to grapple with, they still manage to be there for each other in their hours of need.

 

Project Runway All-Stars (12x60min) (Canadian Premiere)

Mondays at 10pm ET/PT beginning January 9

It’s judgment day … again! Project Runway fans – and more than a dozen of the Emmy® Award-nominated series’ past contestants – will have to wait no more. World-famous designers Isaac Mizrahi and Georgina Chapman will serve as judges on the new series, which will be hosted by supermodel Angela Lindvall and feature fashion tastemaker and Marie Claire Editor-in-Chief Joanna Coles as mentor for the “Runway” veterans. Guest judges include the iconic Miss Piggy, supermodel Miranda Kerr, musician and producer Pharrell Williams.

 

Returning favourites include:

 

Real Housewives of Atlanta Season 4 (Canadian Premiere)

Tuesdays at 10pm ET/PT beginning January 3

 

Party Mamas Season 4

Back-to-back episodes Tuesdays at 8pm ET/PT beginning January 3

 

Millionaire Matchmaker Season 5 (Canadian Premiere)

Back-to-back episodes Wednesdays at 8pm ET/PT beginning January 4

 

Tori & Dean – Sweet Home Hollywood Season 6 (Canadian Premiere)

Thursdays at 10pm ET/PT beginning January 5

It may be cold outside, but this winter SliceTM is heating things up with a new lineup of over-the-top entertainment beginning Sunday, January 3.  

This season curl up to the most guilty-pleasure programs, where the housewives are bolder than ever, outrageous party moms don’t hold back and brides will stop at nothing to plan their perfect day.

Saturday nights are still the hottest evening for a ladies’ night in, featuring new series and seasons of gossip-worthy favourites, including The Real Housewives of New York City star Bethenny Frankel’s highly anticipated spinoff, Bethenny Getting Married? and the long-awaited-but-worth-it Project Runway VIII.

Sunday’s star-studded block of back-to-back movies is fun and flirty. Sexy flicks like Cruel Intentions and Good Will Hunting join romantic comedies and hot action favourites like Jerry Maguire and Top Gun in a January lineup to make any girl swoon.

Weeknights feature new seasons of Canadian favourites, Rich Bride, Poor Bride VI; Party Mamas III and Last 10 lbs Bootcamp V.

 

Brand New Series:

 

Bethenny Getting Married? (Canadian Broadcast Premiere) (10 x 60mins)

Saturdays at 7pm ET/4pm PT beginning January 8

Featuring The Real Housewives of New York City star Bethenny Frankel, this series follows Bethenny as she prepares for two of life’s biggest milestones – a wedding and a baby – simultaneously. Bethenny’s life goes into overdrive as she prepares for motherhood and becoming a real “Real Housewife” when she weds fiancé Jason Hoppy – all while juggling her burgeoning career as an author and natural foods chef.

 

New Seasons of Returning Favourites:

 

Rich Bride, Poor Bride VI (World Broadcast Premiere) (13 x 60mins)

Tuesdays at 8pm ET/5pm PT beginning January 4

Whether a princess or a pauper, each episode of Rich Bride, Poor Bride looks at how a bride, no matter what size her budget is, struggles through the planning of her wedding. 

 

Party Mamas III (World Broadcast Premiere) (13 x 30mins)

Tuesdays at 10pm ET/7pm PT beginning January 4

Party Mamas is a jam-packed, nerve-filled, triple-latte-paced ride through the lives of outrageous mothers who pull out all the stops to throw “the best party ever” for their little darlings.

 

Last 10 Pounds Bootcamp V (World Broadcast Premiere) (13 x 30mins)

Thursdays at 8pm ET/5pm PT beginning January 6

Last 10 Pounds Bootcamp propels women through an intense fitness and nutrition regimen to dramatically resize them in only four weeks – just in time for a special event. Host, Tommy Europe, former football star turned celebrity trainer, is one of Canada’s most sought-after personal trainers with a military-style approach.

Millionaire Matchmaker IV (Canadian Broadcast Premiere) (12 x 60 mins)

Saturdays at 5pm ET/2pm PT beginning January 8

Cupid has a new zip code as Patti Stanger brings her matchmaking expertise to the east coast. After receiving countless pleas for help, Patti finally relocates to New York City in hopes of rescuing the dating impaired.

 

Project Runway VIII (Canadian Broadcast Premiere) (14 x 60mins)

Saturdays at 9pm ET/6pm PT beginning January 8

Hosted by supermodel and fashion maven Heidi Klum, this hit series provides 17 talented designers – the most in series history – with an opportunity to launch their careers in fashion, under the watchful eye of mentor Tim Gunn, Liz Claiborne Chief Creative Officer. Judges Michael Kors and Nina Garcia weigh in on the best and worst of the runway.

 

Real Housewives of Atlanta III (Canadian Broadcast Premiere) (16 x 60mins)  

Saturdays at 8pm ET/5pm PT beginning January 22

Bolder than ever, Kandi, Kim, NeNe and Sheree have been busy pursuing their dreams and striving to maintain their relationships. Coupled with the additions of model Cynthia Bailey and entertainment lawyer Phaedra Parks, this is a season not to miss.

Sundays just got hotter, with fun and flirty flix, back-to-back on SliceTM. For the first time ever, SliceTM viewers can satisfy guilty-pleasure cravings with their favourite romantic comedies and studly action pics every Sunday starting December 5 at 6pm ET/3pm PT.

Re-live Drew Barrymore’s hilarious 50 First Dates with Adam Sandler; double date George Clooney and Brad Pitt in Ocean’s 11 and Ocean’s 12; or hang out with America’s sweethearts, Sandra Bullock and Julia Roberts.

Sundays were made for curling up on the couch, and now viewers can rely on SliceTM to provide the perfect TV companions for hours of entertainment.

“We’re thrilled to finally have the opportunity to bring movies to our viewers,” said Vanessa Case, Vice President, Content, SliceTM. “Following the drama-filled, gossip-worthy Saturday nights on SliceTM, a Sunday lineup of back-to-back movies is the perfect complement to round out our weekend schedule.”

To announce the fun and flirty new star-studded movie block, SliceTM has launched a marketing campaign targeting adults 25-54 with a female skew. On-air and online promotion will run for three weeks on Shaw Media assets. Off-air campaign elements will run for two weeks and include Ontario-focused media, with 30-second radio spots on female-skewing stations as well as interactive program guide (IPG) ads.

The marketing campaign was developed entirely in-house by Shaw Media’s Creative Agency, Media Strategy and Marketing Strategy Teams.

 

SliceTM’s back-to-back movie schedule for Sundays in December: 

 

Sunday, December 5

13 Going on 30

6pm ET/3pm PT

(Encore presentations at 12am ET/9pm PT)

50 First Dates 

 

Sunday, December 12

Two Weeks Notice

6pm ET/3pm PT

(Encore presentations at 12am ET/9pm PT)

How to Lose a Guy in 10 Days

 

Sunday, December 19

The Wedding Planner

6pm ET/3pm PT

(Encore presentations at 12am ET/9pm PT)

Maid In Manhattan

 

Sunday, December 26

Ocean’s Eleven

6pm ET/3pm PT

(Encore presentations at 12am ET/9pm PT)

Have you heard? Ladies night in is the new ladies night out. When SliceTM introduces its Saturday night lineup on September 11, viewers can anticipate jaw-dropping, drama-filled entertainment, guaranteed to get the gossip flowing, straight from their own homes.

Kicking off the cocktail hour at 7pm ET/8pm PT is the brand new season of Tori & Dean: Home Sweet Hollywood followed by an addictive line-up of the ubiquitous Real Housewives franchise: the inaugural season of The Real Housewives of D.C. and brand new seasons of The Real Housewives of New Jersey and The Real Housewives of New York City. The party doesn’t stop until 11pm ET/12am PT.

“From start to finish Saturday night is packed with the juiciest guilty pleasure programming SliceTM viewers tune in for,” says Vanessa Case, Vice President Content SliceTM, Canwest Broadcasting. “The Real Housewives franchise has really taken off and Tori & Dean: Home Sweet Hollywood is the perfect complement to kick off this indulgent evening. We expect that the all-new line-up of fan favourites will carry viewers throughout the night.”

Perfect entertainment for gossiping with the girls on a night in, Saturday night brings SliceTM viewers more of the table-flipping, cat-fighting, mascara-dripping, jaw-dropping, unpredictable drama they crave. Frenemies are made, babies are born and family ties are tangled in the hottest series and seasons yet of The Real Housewives and Tori & Dean. Tune in as high-power and high-society women balance their fabulous over-the-top lifestyles with a cocktail in one hand and their families, careers and busy social lives in the other.

 

Saturdays on SliceTM is ladies night in, featuring:

 

7pm ET/8pm PT: Tori & Dean: Home Sweet Hollywood, V

Returning for a fifth season on SliceTM, Tori and Dean offer an even closer look into their family life and at their own relationship, which will include a first-ever Spelling-McDermott cross-country family road trip. When the season kicks off, fans will be treated to a fun-filled, bumpy ride while Tori and Dean take turns at the wheel.

 

8pm ET/9pm PT: The Real Housewives of D.C.

The most talked about installment of The Real Housewives franchise is set to take on the Hill, presenting a slice of life amongst affluent, educated women, some raising kids, some driving careers, all interacting with friends and family as determined by the unwritten social rules of the Beltway. The Real Housewives of D.C. introduces five intriguing women whose relationships with each other, and with the city in which they live, are a compelling combination to explore the nexus of politics, society, and even race.

 

9pm ET/10pm PT: The Real Housewives of New Jersey, II

Last season’s table flip was just the beginning. From “bubbies” to babies and everything in between, season two of The Real Housewives of New Jersey brings the water-cooler sensation to a whole new level. With Jacqueline and Teresa both having babies, Caroline and Dina maintaining the Manzo family clan and Danielle still trying to make her way into the inner circle, the tension is high and the Jersey girls don’t hold back.

 

10pm ET/11pm PT: The Real Housewives of New York City, III

The Real Housewives of New York City follows the busy lives of a group of driven and ambitious Manhattan women as they juggle their demanding careers and motherhood and navigate the wonderful world of jam-packed social calendars, children and city life. The Real Housewives of New York City are: Countess LuAnn de Lesseps, Bethenny Frankel, Kelly Killoren Bensimon, Alex McCord, Ramona Singer and Jill Zarin. The third season will also feature two new recurring women, Sonja Morgan and Jennifer Gilbert.

 

Torontonians felt the first signs of wedding fever this morning when a bride, groom and their wedding party spilled out of a hot pink, Slice™-branded limo for an impromptu photo shoot near Yonge and Bloor.

The Slice™ wedding party is embarking on an eight-day tour today targeting high traffic areas across the GTA to promote Slice™’s standout line-up of wedding programs and offer a chance to win one of three dream honeymoon vacations in Slice™’s ‘To Cuba, With Love!’ contest.

Slice™’s wedding programs are an integral part of the schedule and with new seasons of audience favourites launching this spring there is cause for celebration. Slice™’s city-wide wedding party tour and national contest are part of an overall marketing strategy to reinforce the channel’s exceptional line-up of entertaining and unconventional wedding programs, by engaging target consumers (W18-49) in a unique and memorable Slice™ brand experience.

“With wedding season in full swing, we created a fun and engaging experience for viewers to reinforce that where weddings are concerned, there’s no place like Slice™,” said Solange Bernard, Director of Marketing Strategy, Lifestyle Channels, Canwest Broadcasting. “The over-the-top, boisterous bridal party stunt mirrors the fun and offbeat personality of Slice™’s wedding programs that our viewers love.”

At each Toronto location the Slice™ street team, decked out in hard-to-miss hot pink and white wedding attire, will hand out Slice™-branded bubbles and postcards including tune-in information for the channel’s popular wedding programs and information about the Slice™ ‘To Cuba, With Love!’ contest. The bubbles and postcards are intended to create brand awareness and drive entry to the contest at ToCubaWithLove.ca. The boisterous bridal party will engage both female and male consumers, inviting them to pose as wedding guests in an impromptu photo shoot. An onsite photographer will snap the photos and post them to Facebook.com/Slice.ca each evening.

Promotional support for Slice™’s ‘To Cuba, With Love!’ contest also includes 30-second on-air promos running on Slice™. Partnering with radio station Z103.5, Slice™’s ‘To Cuba, With Love!’ contest will have two weeks of support through a combination of  live announcer shout-outs to the Slice™ wedding party locations, pre-produced spots and a banner ad on their homepage. A list of locations to spot Slice™’s hot pink limo will be posted on the Z103.5 website.

The contest name, logo, on-air promo, limo wrap, bubble label, Z103.5 online ad and postcard handout were developed internally by Canwest’s Creative Agency. The contest site and street team execution were developed externally by Sugar Media. Prizing is courtesy of Flight Network.

Slice™’s ‘To Cuba, With Love!’ contest begins at 12:01am ET May 17 and runs to 11:59pm ET on June 13.

New episodes of wedding favourites, Rich Bride Poor Bride, Wedding SOS and Bulging Brides, air Sundays and Mondays beginning at 8pm ET/5pm PT Slice™. Tune in for a Bulging Brides marathon Monday, May 24 from 5pm ET – 8pm ET.

The latest go-to guilty pleasure is only a click away with the brand new web series, JacLife, launching Monday, March 8 on Slice.ca/jaclife. Created exclusively for Slice.ca and consisting of six five-minute webisodes, JacLife captures the glamour and drama that is the life of Jaclyn, a 24-year-old Torontonian who loves fashion, partying and spending time with her best friends.

“Slice.ca aims to engage and entertain viewers beyond what’s on television by creating unique and original content that both reflects and complements the Slice™ brand,” said Paul Burns, Vice President, Digital Media for Canwest. “As part of our strategy across the digital platforms we are looking at original content as value-adding. Viewers may come to learn about their favourite show but they’ll stay for our exclusive videos and blogs.”  Jaclyn lives the life every fashionista dreams of having – where fashion rules, clothes are a career and very best friends are also colleagues. In each of the six webisodes, the cameras follow Jaclyn and her friends Gillian, Kaity and Lauren at her store (JacFlash, a trendy boutique on Queen St. West), her custom-designed luxury loft or as they hit the latest hotspot for a night out on the town.

Additional features of the JacLife mircrosite that are designed to further engage users include an interactive dress-up game where users can dress Jaclyn in pieces from her fashion line Jac and Gill; a dictionary of the JacLife lingo; and a blog updated with photos, beauty tips and gossip.

Slice.ca is 62% female, with half of the total audience falling in the female 18-49 demographic. It has consistently more than doubled its engagement year over year to just under nine minutes per visitor and female visitors to the site are more likely to be in high income households – indexing at 133 to the web population, and more likely to be in large households – indexing at 218 to the web population.

JacLife was created and produced by Vanessa Grant exclusively for Slice.ca

Source:  comScore Inc., Total Canada, All Locations, 18+ audience, January 2010, high income household refers to 75K+, large households refers to 4+ members.

Til Debt Do Us Part marathons every Sunday starting from 10am ET
(Encore presentation at 3pm ET and 8pm ET)

The holiday cheer is long gone but the resulting bills keep rolling in. Everyone’s looking for ways keep those New Year’s resolutions to tackle that debt and whip their finances into shape. Slice™’s finance guru Gail Vaz-Oxlade is here to help viewers with five-hour Til Debt Do Us Part marathons airing every Sunday for the month of February, featuring a different theme each weekend.

February 7:  House Poor
(10x30min – various episodes) You’ve bought your dream home, but the bills are giving you nightmares
February 14:  Newlyweds
(10x30min – various episodes) Here comes the bride…now here come the bills!
February 21:  Baby Makes 3
(10x30min – various episodes) A bundle of joy means a change in spending habits 
February 28:  Big Debt
(10x30min – various episodes)T ime to slash spending and start paying back that big debt

The Style Network has teamed up with Canada’s SliceTM and Temple Street Productions for the first Canadian based season of Style Her Famous. Host Jay Manuel (Canada’s Next Top Model and America’s Next Top Model) is working closely with the Canadian fashion industry to give 10 lucky ladies a brand new celebrity inspired look. 10 episodes of this half hour series have begun filming in Ottawa and are scheduled to air on Slice TM in April.

“Canwest’s dedication to Canadian production has led us into a new synergy between The Style Network and Slice TM” says Karen Gelbart, SVP Content, Lifestyle Channels. “This venture has afforded Canadians the opportunity to partake in the development of Style Her Famous which is the perfect addition to SliceTM’s current lineup of highly addictive programming.

In each episode this season, Jay Manuel introduces one fashion challenged Canadian to a celebrity fashion stylist and a hair and make-up artist who gives her a new look inspired by her favourite celebrity. Style Her Famous takes the essence and style of each woman’s celebrity idol and gives them the confidence to see themselves in a new light. The new season will feature looks inspired by Kate Hudson, Eva Mendes, Alicia Keys, Keira Knightly, Rihanna and many more.

Socialite, paparazzi princess and most recently, featured celebrity on Dancing With The Stars, Kim Kardashian is teaming up with her family in the network broadcast premiere of Keeping Up With The Kardashians. Premiering on Slice™ Wednesday, February 4 at 10:30pm ET/ 7:30pm PT, the eight-part series follows the drama filled lives of Kim Kardashian, sisters Kourtney and Khloe, brother Robert, half-sisters Kendall and Kylie, manager/mom Kris and stepfather Bruce Jenner, the 1976 Olympic decathlon gold medalist.

The Kardashiantics never end when this modern day Brady Bunch gets together. The season is jam-packed with laughs, tears and everything in between as Kim appears on the Tyra Banks Show, the Kardashian women fly to Mexico for a sexy bikini photo shoot, Kim poses for Playboy, Kourtney finds out the results of a pregnancy test and Khloe gets arrested and thrown in jail.

Keeping Up With The Kardashians is a part of Slice™’s Wednesday lineup of guilty pleasure programming which also includes Kimora: Life In The Fab Lane and The Real Housewives of the OC.

“Keeping Up With The Kardashians is the perfect fit for Slice™’s Wednesday night line-up which is geared toward those looking for a night of purely entertaining programming,” says Lisa Godfrey, Director, Original Programming, Slice™. “Revealing the inner workings of a celebrity family, this is a series full of drama, scandal and over-the-top antics guaranteed to have our viewers hooked.”

For all those who have wondered what it would be like to live a day in the life of a West Coast ‘it’ girl, Slice™ is offering the chance to experience all the glitz and glamour. Beginning February 11, 2009 viewers who tune into Slice™ and watch Kimora: Life in the Fab Lane at 10pm ET/7pm PT and Keeping Up With The Kardashians at 10:30pm ET/7:30pm PT have the chance to win a trip for two to Los Angeles, two nights accommodation at a boutique hotel, dinner at a posh L.A. restaurant and spending money. All this and more is a part of the ‘Bling It On’ contest. For more information go to Slice.ca/contests.