Shark Week

Discovery Channel’s Shark Week – speciality television’s biggest annual theme week – returned for an incredible 17th swim this year with jaw-dropping results.

Canadians tuned in to the ultimate fish fest in droves, with Shark Week reaching an astounding 5.2 million viewers from coast-to-coast-to-coast overall.

Bigger beasts, gripping close encounters, and the Mythbusters guys meant that between Sunday, August 12 and Friday, August 17, Discovery Channel was the #1 Canadian (non-sports) specialty network across all Shark Week premiere time slots for total viewers, A18-49 and A25-54. Continue reading »

Summer’s most thrilling theme week is back, scaring would-be swimmers and surfers back to shore and sand. Shark Week 2012 – Discovery Channel’s 17th – returns with seven all-new captivating specials beginning Sunday, August 12.

Last summer, more than 5.5 million* Canadians tuned in to the ultimate fish fest, making it the channel’s biggest SHARK WEEK ever. And this year? Bigger beasts, gripping close encounters… and MYTHBUSTERS (when these guys are on deck, anything can happen!).

And for viewers looking for even more teeth-gnashing action, Discovery World HD and Animal Planet offer additional shark specials (Note: please see below for titles, dates and times). Continue reading »

Back for a 16th summer, Discovery Channel’s most-anticipated theme week had its most successful season ever with the highest-rated Shark Week in Discovery Channel history.

Across all airings, Shark Week reached a total of 5.5 million (P2+); 2.6 million (A25-54); and 2.5 million (A18-49), making Shark Week 2011 a blockbuster success.

Primetime audiences were up 45% in P2+ and A18-49, and up a whopping 64% in A25-54 versus last year.

With Chief Shark Officer Andy Samberg (SATURDAY NIGHT LIVE) as a guide, Shark Week 2011’s massive success proves that Canada is still fearlessly fascinated by the oceans’ most terrifying creature!

“Shark Week has always been ‘appointment viewing’ for so many Discovery viewers,” said Ken MacDonald, Vice-President of Programming, Discovery Channel. “But this summer we were gratified that it performed better than ever across each day and each time slot. While we added additional premieres and promoted heavily across our schedule, the bottom line is no one tells these compelling stories like Discovery can. Once again it speaks to the quality of the brand.”

Most impressively, Shark Week had its biggest single-day success in 16 years when more than two million swimmers stayed out of the water last Sunday night (July 30) for the perennial summer theme week’s launch – featuring the back-to-back specials, GREAT WHITE INVASION and JAWS COMES HOME. The latter brought in the highest Shark Week audience ever for three key demos: P2+ (467,000), A25-54 (258,000), and A18-49 (245,000). These reflect dramatic double-digit increases over previous Shark Week audience highs: 20% for P2+ (vs. SHARK BITE BEACH in 2010); 36% for A25-54 (vs. JAWS in 2005); and 28% for A18-49 (vs. DIRTY JOBS in 2006).

Shark Week also took a bite out of social media, generating over 1,000 likes and 75,000 post views on Discovery Canada’s Facebook page and Shark Week page over the week. Additionally, @DiscoveryCanada gained 400 followers and GREAT WHITE INVASION and Discovery Channel trended on Twitter during the evening. Fans can connect with Shark Week year-round at facebook.com/sharkweekcanada and on Twitter via @DiscoveryCanada and #sharkweek.

Source: BBM Canada

More than two million swimmers stayed out of the water… and close to their TV sets on Sunday night to catch some or all of the season opener of Discovery Channel’s 16th annual Shark Week.

The perennial summer programming event launched Sunday night with back-to-back specials, GREAT WHITE INVASION and JAWS COMES HOME, with the latter becoming the most-watched Shark Week special ever.

These two new specials (at 9 p.m. and 10 p.m. ET/PT), respectively won their back-to-back time periods, claiming the top spots between 9 -11 p.m. ET across all Canadian English Specialty Television.

The 10 p.m. special, JAWS COMES HOME, brought in the highest Shark Week audience ever for three key demos: P2+ (467,000), A25-54 (258,000), and A18-49 (245,000).  

These reflect dramatic double-digit increases over previous Shark Week audience highs: 20% for P2+ (vs. SHARK BITE BEACH in 2010); 36% for A25-54 (vs. JAWS in 2005); and 28% for A18-49 (vs. DIRTY JOBS in 2005).

The predators continue to dominate Discovery Channel’s schedule with all-new Shark Week specials continuing through Friday:

 

SUMMER OF THE SHARK

Tues., Aug. 2 at 8 p.m. ET/9 p.m. PT

In the summer of 2009, a wave of fear swept across Australia: one man disappeared in the ocean with barely a trace and a search recovered only tattered pieces of his wetsuit. A Navy man lost a leg and a hand. Many surfers and swimmers were badly wounded, shark sirens were activated every day and beaches were evacuated. Shark attacks and sightings were on the rise all over the country – sending Australian shark experts and fishery managers into overdrive to understand what was happening. What could possibly trigger this many attacks in so many different parts of the country? And was that summer a prelude of things to come?

 

KILLER SHARKS

Wed., Aug. 3 at 8 p.m. ET/9 p.m. PT

This scripted special revisits the coastal beaches of South Africa in December 1957. 

It was the height of tourist season and merry vacationers from around the globe descended on an idyllic resort town on the sunny coast in hopes of enjoying the African summer. Then began a rash of unspeakable ocean murders. The white sands clogged with dead bodies, and the sapphire waters ran red with blood. The culprit? The authorities suspected one massive rogue shark with a taste for human flesh…

 

ROGUE SHARKS

Thurs., Aug. 4 at 8 p.m. ET/9 p.m. PT

It was the central premise of the hit movie Jaws that still haunts people today: certain sharks may “go rogue” and target humans. But what does science show? ROGUE SHARKS looks at some of the most notorious shark attacks in history and attempts to answer the question “Did the sharks intentionally target humans?”

 

SHARK CITY

Thurs., Aug. 4 at 9 p.m. ET/10 p.m. PT

As Discovery Channel’s Chief Shark Officer, comedian Andy Samberg puts his own unique spin on the one-hour special SHARK CITY. Samberg travels to the Bahamas and takes the plunge – literally jumping into the shark-filled waters to introduce viewers to a specific group of sharks that live off the shores of Nassau. They each have their own distinct personalities, quirks and feeding patterns. Learn how they size each other up, what they like to eat and what scares THEM.

 

HOW SHARKS HUNT

Fri., Aug. 5 at 8 p.m. ET/PT

No two shark species attack in the exact same manner. Through a series of groundbreaking tests and the use of innovative high-tech cameras, survival experts Dave Canterbury and Cody Lundin examine sharks’ unique ferocity and the specialized methods of killing that make these animals the perfect predators.

Mean or simply misunderstood, our fascination for the oceans’ most fearsome creature endures. Back for a 16th summer, Discovery Channel’s most anticipated theme week returns!  

Airing Sunday, July 31 to Friday, August 5, SHARK WEEK 2011 offers eight jaw-gnashing hours of incredible sharks from around the world.

This week, comedian Andy Samberg is truly a fish out of water when he trades his familiar TV and film sets for a wetsuit to swim with a unique breed of sharks in SHARK CITY.

Also during SHARK WEEK 2011, see why sharks are swimming closer to shore; discover what scientists are learning about their behaviours with state-of-the-art tagging technology; and see why even fresh-water rivers aren’t safe for swimmers (Note: please see below for titles, dates and times).

 

SHARK WEEK 2011, July 31-Aug. 5 on Discovery Channel

 

GREAT WHITE INVASION

Sun., July 31 at 9 p.m. ET/PT

Around the globe, great white sharks seem to be coming closer to shore, swimming among unsuspecting humans more now than ever before. In Australia, South Africa and the American west coast, the great whites swim under surfers as they try to catch waves, as well as in the shallow waters of popular beaches. And if this is happening, why are there so few shark attacks? No matter where you swim, you’ll want to hear the stunning answer to this question.

 

JAWS COMES HOME

Sun., July 31 at 10 p.m. ET/PT

Utilizing state-of-the-art tagging technology, JAWS COMES HOME follows four great white

sharks as they make their recently discovered 2,000-kilometre journey up and down the U.S. eastern seaboard, appearing off Cape Cod and Martha’s Vineyard for the first time in nearly 30 years.

 

RIVER MONSTERS – “Freshwater Shark”  

Mon., Aug. 1 at 8 p.m. ET/9 p.m. PT

No fish inspires the same terror as the shark. A creature with an insatiable hunger for brutal violence. But at least these killers are confined to the oceans… Or are they? Expert angler Jeremy Wade investigates the deadly bull shark.

 

SUMMER OF THE SHARK

Tues., Aug. 2 at 8 p.m. ET/9 p.m. PT

In the summer of 2009, a wave of fear swept across Australia; One man disappeared in the ocean with barely a trace; a search recovered only tattered pieces of his wetsuit. A Navy man lost a leg and a hand. Many surfers and swimmers were badly wounded, shark sirens were activated every day and beaches were evacuated. Shark attacks and sightings were on the rise all over the country – sending Australian shark experts and fishery managers into overdrive to understand what was happening. What could possibly trigger this many attacks in so many different parts of the country? And was that summer a prelude of things to come?

 

KILLER GREAT WHITE CHRISTMAS (working title)

Wed., Aug. 3 at 8 p.m. ET/9 p.m. PT

This scripted special revisits the coastal beaches of South Africa in December 1957. 

It was the height of tourist season and merry vacationers from around the globe descended on an idyllic resort town on the sunny coast in hopes of enjoying the African summer. Then began a rash of unspeakable ocean murders. The white sands clogged with dead bodies, and the sapphire waters ran red with blood. The culprit? The authorities suspected one massive rogue shark with a taste for human flesh…

 

ROGUE SHARKS

Thurs., Aug. 4 at 8 p.m. ET/9 p.m. PT

It was the central premise of the hit movie Jaws that still haunts people today: certain sharks may “go rogue” and target humans. But what does science show? ROGUE SHARKS looks at some of the most notorious shark attacks in history and attempts to answer the question “Did the sharks intentionally target humans?”

 

SHARK CITY

Thurs., Aug. 4 at 9 p.m. ET/10 p.m. PT

As Discovery Channel’s Chief Shark Officer, comedian Andy Samberg puts his own unique spin on the one-hour special SHARK CITY. Samberg travels to the Bahamas and takes the plunge – literally jumping into the shark-filled waters to introduce viewers to a specific group of sharks that live off the shores of Nassau. They each have their own distinct personalities, quirks and feeding patterns. Learn how they size each other up, what they like to eat and what scares THEM.

 

HOW SHARKS HUNT

Thurs., Aug. 4 at 8 p.m. ET/PT

No two shark species attack in the exact same manner. Through a series of groundbreaking tests and the use of innovative high-tech cameras, survival experts Dave Canterbury and Cody Lundin examine sharks’ unique ferocity and the specialized methods of killing that make these animals the perfect predators.