Secret Millionaire

Sunday, August 26 at 8 p.m. ET/PT, 7 p.m. CT, 9 p.m. MT on Citytv

“Jay Deutsch, Phoenix, Arizona”

In honour of a friend and fellow employee who was murdered at a company retreat, marketing guru Jay Deutsch decides to leave his home in the Pacific Northwest to volunteer for a week in Phoenix, AZ. While there, he encounters a local coffee house helping victims of domestic violence, a sports program for children in need, and a special preschool educating Phoenix’s youngest residents and their parents. Inspired by their selflessness, Deutsch surprises the community with a gift of hundreds of thousands of dollars from his own fortune.

Sunday, August 12 at 8 p.m. ET/PT, 7 p.m. CT, 9 p.m. MT on Citytv

“Sean Belnick, NY, NY”

In the days leading up to the anniversary of 9/11, 24-year-old entrepreneur Sean Belnick moves to Brooklyn, NY, to spend a week volunteering with the community. While there, he encounters a brotherhood of firefighters still suffering from the aftermath of 9/11, and an inspiring group of children living with the pain of having at least one incarcerated parent. After getting to know these unsung heroes, Belnick surprises them with a donation from his own fortune.

Sunday, August 5 at 8 p.m. ET/PT, 7 p.m. CT, 9 p.m. MT on Citytv

“Marcus Lemonis, Miami, FL”

Millionaire Marcus Lemonis, CEO of Camping World & Good Sam Enterprises, leaves his luxurious Chicago lifestyle to spend a week living in a rundown trailer on welfare-level wages in his childhood hometown of Miami. While there, he meets selfless heroes who sacrifice their time, energy and money to provide for the community, and surprises them with an enormous donation from his own fortune.

Sunday, July 15 at 8 p.m. ET/PT, 7 p.m. CT, 9 p.m. MT on Citytv

“Jeff Usner”

Self-made millionaire and marketing expert Jeff Usner travels from his luxury home and loving family to an impoverished area of San Antonio, Texas. During his week-long stay, he survives on the equivalent of welfare assistance, while discreetly seeking out deserving people and organizations that are making a real difference in the community. Ultimately, Usner surprises these local heroes with donations of hundreds of thousands of dollars from his own bank account.

Sunday, July 8 at 7 p.m. ET/PT, 6 p.m. CT, 8 p.m. MT on Citytv

“Hilary DeCesare”

CEO and co-founder of, Hilary DeCesare leaves her family and luxurious lifestyle behind to live and volunteer for a week in Long Beach, CA. During her stay, she lives in a rundown apartment, surviving on welfare-level wages and secretly seeking out people who make daily sacrifices. By the end of the week, she finds new inspiration from serving the community and surprises these selfless individuals with a large donation of her own money.

Sunday, June 3 at 8pm ET/PT, 7pm CT, 9pm MT on Citytv

“Scott and Alexa Jacobs: Newark, NJ”

In the season premiere, millionaire and world-renowned artist Scott Jacobs and his 18-year-old daughter, Alexa, trade their riches for rags, leaving their luxurious San Diego home for Newark, New Jersey. While there, they spend six days undercover, attempting to survive on less than $75, volunteering their time to worthy charitable organizations. Some secrets are too good to be true, and in the end, they reveal their true identities and reward members of the community who are making a difference with a donation from their own money.

Sunday, April 10 at 8pm ET/PT (7CT, 9MT) on Citytv

“Ali Brown”

As the CEO of her own extremely successful motivational company “Ali

International,” millionaire Ali Brown is accustomed to a lavish lifestyle. Now, she is going to live and volunteer among the homeless community, on her own doorstep, in the gritty surf town of Venice Beach, CA. Having missed critical time during her father’s illness and eventual passing, because of the demands of her growing business, Ali uses this experience to rediscover who she really is. Under the pretext that she’s part of a documentary about volunteering, Ali is actually searching for deserving people and causes that are making a difference to their community; and ultimately gives away at least $100,000 of her own wealth to these worthy charities.

Sunday, April 3 at 8pm ET/PT (7CT, 9MT) on Citytv

“Gary & Diane Heavin”

As the CEO and co-founder of the health club empire Curves International, husband and wife Gary and Diane Heavin will leave their thousand-acre ranch in Texas to assume new lives looking for deserving people who need their help. Their destination is Houston’s destitute “Third Ward,” home to one of the highest crime rates in the nation and where 20% of the residents live in extreme poverty. Gary and Diane will spend six days living in a typical one-bedroom apartment, and they will have to survive on $6.50 per day each. While in the “Third Ward,” the Heavins discover three exceptional organizations working to make a difference in the impoverished community. They will have to search their hearts to decide who to help and how much to donate to their efforts.

Sunday, March 20 at 8pm ET/PT (7CT, 9MT) on Citytv

“James Malinchak”

James Malinchak is an incredibly successful motivational speaker and businessman. He is embarking on a journey of discovery, concealing his true identity to live among the poverty-stricken citizens of Gary, Indiana as the Secret Millionaire. Once the second largest city in Indiana, Gary has been devastated by the collapse of the steel industry with over half of its once-thriving population leaving. Of those who still reside in the city, over a third lives in extreme poverty. James discovers exceptional organizations and dedicates his time and volunteering efforts to learning how they impact the under-privileged and strive to bring unity back to their community. At the end of his week in the community, James will decide how much of his personal fortune to donate to these worthy organizations, ultimately giving away tens of thousands of dollars.

Sunday, March 13 at 8pm ET/PT (7CT, 9MT) on Citytv

As a wealthy real estate investor who enjoys the peaceful beachfront life of San Diego, Marc feels he needs to make a difference, so he is shedding his millionaire identity and possessions to look for deserving people who need his help as the Secret Millionaire. Marc’s destination is Detroit, the once-thriving hub of automotive manufacturing that has been devastated by the collapse of the industry and has become the murder capital of the nation. Marc will spend a week in Detroit living in a typical one-bedroom house on the east side, an area with a reputation for drugs and gangs. Marc will have to survive on $50.00, the equivalent of one week of welfare assistance for a single man over 55 in Detroit. During this time, Marc will find deserving people and organizations that are making a real difference in the lives of the men, women and children of the destitute city and surprise these heroes with a donation of tens of thousands of dollars of his own fortune.