Santa Parade

Santa Claus is coming to town this Sunday, Nov. 21, and as the exclusive broadcast partner of the 106th annual holiday Parade, CTV promises to bring viewers at home every magical moment as it happens with a two-hour broadcast.

After 29 years, THE SANTA CLAUS PARADE makes a joyful homecoming to CTV airing coast to coast on CTV as follows:

Ontario and Quebec: 4:30 – 6 p.m.

Manitoba / Saskatchewan / Alberta / British Columbia: 4 – 6 p.m.

/A\ Atlantic: 5 – 7 p.m.

And for the first time in almost 25 years, the Parade will also air LIVE in the Greater Toronto Area on CP24 on Sunday, Nov. 21 from 1:30 – 3:30 p.m. and CP24.com, with an encore broadcast from 7 – 9 p.m. on CP24.

With higher than ever production values, CTV takes viewers inside the PARADE with more than 12 cameras, 100 crew members and a view from the CTV chopper, delivering the magic of Santa Claus like never before. Hosted by CTV Toronto’s Ken Shaw and CP24’s Melissa Grelo, the broadcast includes special reports from CP24’s Nneka Elliot, TSN’s Gino Reda, and Aliya-Jasmine Sovani from MTV News.

“CTV is dedicated to capturing the moments and memories of this annual holiday tradition and sharing the magic with viewers across the country,” said Susanne Boyce, President, Creative, Content and Channels, CTV Inc.

The Santa Claus Parade will receive the support of CTV’s cross-promotional resources to support the broadcast. Early risers can look forward to stories on CANADA AM, including behind the scenes from Santa’s workshop; CTV News brings viewers stories on the volunteers who put the Parade together each ear and facts on float building; Discovery Channel’s DAILY PLANET, SPACE’s INNERSPACE, and CTV’s ETALK also deliver Parade extras leading up to the big day.

In addition to robust on-air support, CTV has created a special website at santa.ctv.ca where visitors can watch Parade footage, check out CTV News stories on the event and preparations, upload photos including shots from the Parade, check out the Parade route and download a very festive iPhone App. Viewers can also send photos from the Parade to santa@cp24.com for a chance to have their favourite moments included in the live on-air show on CP24.

Since 1905, the Toronto Santa Claus Parade has made its way through the streets of downtown Toronto, dazzling spectators with an array of magical floats, bands and clowns, and of course – Santa – delivering a joyous holiday occasion not to be missed. Now in its 106th year, The Santa Claus Parade is the largest Parade in Canada and the most popular holiday Parade of its kind in the world.

Sunday, November 16 – 4pm ET

Don’t miss all the festive sights and sounds of the world’s oldest and largest Santa Claus Parade with hosts Susan Hay and Leslie Roberts.

(TORONTO – November 3, 2008) Global Television once again brings the spirit of the holidays to Canadians, broadcasting the 104th Annual Santa Claus Parade nationwide. Following its parade legacy, Global News’ Leslie Roberts and Susan Hay return as parade hosts, kicking off the holiday season and welcoming fans and viewers from across the country.

“Global Television is pleased to bring back our annual holiday tradition as the official national broadcaster of the world’s oldest and largest Santa Claus Parade,” said Christine Shipton, Senior Vice-President of Drama and Factual Content for Canwest Broadcasting. “Our Global family is proud to share the magic and holiday spirit with children and families across Canada.”

As in previous years, the parade will feature a dazzling medley of brand new floats and returning fan-favourites like “Mother Goose” and “Santa’s Workshop”, parade marshals, volunteers, and celebrity clowns. The parade is a non-profit organization that is supported by corporate sponsors.

“Each year, hundreds of thousands of people pack the streets for our Santa Claus Parade, making it one of the year’s most highly anticipated events,” said Alfred Iannarelli, Parade General Manager and Creative Director. “With more than 1,500 Santa’s little helpers making each year bigger and better, we’re thrilled to be showcasing the world’s oldest and largest Santa Claus Parade to the rest of Canada.”

Notably, The Santa Claus Parade is seen across the world by millions of viewers in Canada, New Zealand, Australia and Norway through the “Operation Santa Network”.

Global Television Santa Claus Parade broadcast times:

ON, QC, MB, SK, AB – Sunday, November 16th, 4 – 5:30 p.m. local
BC & Atlantic Canada – Sunday, November 23rd, 4 – 5:30 p.m. local

The complete Parade broadcast will also be available online at www.globaltv.com beginning Monday, November 17th.

For further details on The Santa Claus Parade, please visit www.thesantaclausparade.com