Rookie Blue

Thursday, July 1 – 9pm ET/PT on Global

Detective Sam Swarek drags Andy through his undercover haunts on a mission he won’t explain. At first, Andy assumes Swarek is a rogue cop trying to settle scores from his undercover days. Then she realizes two things: he’s actually trying to track down a missing informant whose life is in danger now that his cover has been blown; and that there is an undeniable attraction between them.

Thursday, June 24 – 9pm ET/PT *Series Premiere* on Global

Andy McNally’s first shift on the job turns into mayhem when shots are fired in a downtown rooming house. In the midst of the chaos, Andy triumphantly makes her first big arrest – a suspected drug dealer – who turns out to be Sam Swarek, an undercover officer from her own division. She makes up for her grave mistake by going face-to-face with a dangerous gunman who already has one man’s blood on his hands.

Thursday, June 24 – 9pm ET/PT *Series Premiere* on Global

Andy McNally’s first shift on the job turns into mayhem when shots are fired in a downtown rooming house. In the midst of the chaos, Andy triumphantly makes her first big arrest – a suspected drug dealer – who turns out to be Sam Swarek, an undercover officer from her own division. She makes up for her grave mistake by going face-to-face with a dangerous gunman who already has one man’s blood on his hands.

The long-awaited premiere of Rookie Blue is tonight on Global.

Check out the trailer for upcoming drama series Rookie Blue, premiering on Global soon.

Global Television today unveiled the details about its arresting multi-tiered marketing campaign for the new original series, Rookie Blue.

Premiering Thursday, June 24 – 9pm ET/PT on Global and ABC, Rookie Blue is packing some serious heat with the network’s far-reaching and extensive campaign – from prominent outdoor billboards to cinema trailers to innovative online games, Canadians will know they have great entertainment in store for them this summer.

“We’re excited to roll out this aggressive campaign for a homegrown Global show,” said Jamie Schouela, VP, Marketing Strategy, Global. “We are confident that Rookie Blue will be a huge hit with viewers and our campaign clearly reflects our commitment and belief in this Canadian series.”

Beginning earlier this spring, a series of uniquely branded on-air teasers and character spots made their debut during Global’s highly-rated season finales including top 10 favourites Survivor: Heroes Vs. Villains, House and 24. These promos continue to run extensively on the network and Canwest’s specialty channels. Plus, in a promotional assault on the day of the premiere, Rookie Blue promos will run in each hour of every program across the entire Canwest family of 18 channels.

To further fuel this momentum, an aggressive billboard campaign is blanketing Canada’s three biggest markets: Toronto, Calgary and Vancouver. In Toronto, massive ads in Yonge/Dundas Square and the landmark corner of Yonge/Bloor are amongst the notable marquee locations.

And just in time for the summer blockbusters, Rookie Blue promotional trailers will run in theatres throughout the month of June. This tactic alone will score nearly two million impressions as moviegoers get a sneak peek of the summer’s hottest new series before the most buzz-worthy movies including The A-Team, Knight and Day as well as The Twilight Saga: Eclipse.

Beyond the television and cinematic elements, a barrage of radio spots are scheduled to run in all the major markets in the weeks leading up to the premiere, in addition to an array of print ads in all the national dailies and display advertising on targeted websites such as TMZ, Perez Hilton, Yahoo! and AOL.

Plus, GlobalTV.com launched specially commissioned games branded to the series at www.GlobalTV.com/rookieblue/game. Visitors can test their own rookie skills with Training Beat, a group of seven original, police-themed games including crime scene examination, target practice, traffic control, speeding car pull-overs and suspect identification. Rookie Blue’s already robust online presence will also include a collection of specially-created web vignettes featuring fictional character “Officer Stryker,” who will take viewers behind the scenes of the rookie world as an extension of the series. As well, visitors can access character profiles and exclusive videos on www.GlobalTV.com/RookieBlue – the official Canadian Rookie Blue website.

Fans can also receive ongoing updates and interact with the show via all major social networking sites including Twitter (www.twitter.com/Global_TV) and Facebook.

Complementing the vast off-air, on-air and digital media elements of the campaign are promotional rookie cards – a collectable item featuring glossy photos and key facts about the series’ rookies. These cards will be distributed in a targeted fashion to consumers, advertisers and press in the weeks ahead.

In tandem with the marketing efforts, Global’s comprehensive publicity campaign involved an original press kit in the unique form of a police academy notebook distributed to print, online, radio and broadcast outlets across the county. Additionally, the network is actively leveraging the homegrown cast with a number of targeted publicity tactics including an integrated press junket to build awareness of the series and the up-and-coming stars.

All creative and media plans were developed in-house through the Canwest Creative Agency and Media Strategy teams.

Commissioned by Canwest and picked up by ABC Television Network during development, Rookie Blue (previously titled Copper) was developed by Thump Inc. and produced in partnership with leading indie studio and distributor, E1 Entertainment.

This highly-anticipated original series is a one-hour, 13-part drama that follows the lives of five inexperienced rookies thrown into the world of big city policing – where even the smallest mistake can have life-or-death consequences. Shot entirely on location in Toronto, Rookie Blue features a diverse lineup of Canadian actors including Missy Peregrym (Reaper, Heroes) as eager Andy McNally; Gregory Smith (Everwood) as thrill-seeker Dov Epstein; Charlotte Sullivan (M.V.P.) as ambitious Gail Peck; Enuka Okuma (24) as feisty Traci Nash; and Travis Milne (My Green House) as police poster-boy Chris Diaz.  The series examines the trials and triumphs, competition and camaraderie of this rookie family who are about to learn that no amount of training can prepare them for this job – or for life.

 

New Canadian drama series Rookie Blue hits screens on June 24 on Global. Check out the trailer below to see if its for you.

Global’s knockout line-up of new and returning shows kick-off the year’s brightest season with a bang. From the highly-anticipated premiere of a scripted original series to reality favourites and network debuts, summer hits live on Global.

Served straight up and with a twist of danger, the all-new sexy cop drama Rookie Blue makes its world premiere on Thursday, June 24 – 9pm ET/PT on Global and ABC. Featuring a stellar line-up of talent including Missy Peregrym (“Reaper”, “Heroes”) and Gregory Smith (“Everwood”), the one-hour 13-part original series follows the lives of five inexperienced rookie cops as they are thrown into the world of big city policing – where even the smallest mistake can have life-or-death consequences.

It’s open house and the drama ensues with summer favourite Big Brother, now back for its 12th season starting Thursday, July 8 – 8pm ET/PT. The three-times-a-week addictive reality series features a fresh batch of contestants to take over the house and play for the $500,000 grand prize. Hosted by Julie Chen, the season promises brand new twists, challenges and cheeky surprises.

The often hazardous, yet always hilarious reality series Wipeout, is back for its third season on Tuesday, June 22 – 8pm ET/PT. On top of all-new themed episodes featuring creative additions to the world’s largest extreme and incredibly challenging obstacle course, viewers can expect more dare-devilish participants vying for the title of ‘Wipeout Champion’ and the $50,000 grand prize. Hosts John Anderson and John Henson provide running commentary as contestants do their best to navigate the wild and crazy stunts like ‘Plank in the Face,’ ‘Hurtles’ and more.

Moving from physical to cerebral dexterity, the critically-acclaimed drama series Lie To Me returns with all-new episodes on Monday, June 7 – 8pm ET/PT. Back with new lies and life-changing situations, Dr. Cal Lightman (Tim Roth, “Reservoir Dogs”), the world’s leading deception expert, continues to assist federal law enforcement by taking on their cases and using scientific ability to spot a lie through facial expressions and body movement. Both a blessing and a curse, Lightman wrestles in his personal life, where family and friends deceive each other as readily as criminals and strangers.

Directly following is the new action-comedy series, The Good Guys, premiering on Monday, June 7 – 9pm ET/PT. The Good Guys follows Jack Bailey (Colin Hanks, “Orange County”), a detective who follows the rules, and Dan Stark (Bradley Whitford, “The West Wing”) an unpredictable cop who is only in the business because of a heroic act years ago, as they expose the big picture of small crime. Reminded of the way he busted punks back in the good old days, Dan convinces Jack to go along for the ride in a reckless pursuit of justice resulting in a flurry of broken department regulations.

Next it’s the fast-paced crime drama In Plain Sight back for its third season on Monday, June 7 – 10pm ET/PT. Hardnosed U.S. Marshal, Mary Shannon (Mary McCormack, “The West Wing”) returns to her work of protecting the lives of federal witnesses under siege. Those under her care can be anything from career criminals, thieves and murderers to those who have had the misfortune of witnessing or falling victim to a crime. While Mary loves her job, she knows better than anyone that it’s not easy leading a double life – especially since getting shot at on a regular basis is all in a day’s work.

The fun doesn’t stop there. The inaugural season of Drop Dead Diva premieres on Wednesday, June 9 – 9pm ET/PT. Praised by critics as one of 2009’s top new shows, the one-hour comedic drama tells the story of a shallow, wannabe model who dies in a sudden accident only to find her soul resurfacing in the body of a brilliant, plus-size and recently deceased attorney, Jane.

Finally, season one of the hit medical series Hawthorne premieres on Friday, June 18 – 9pm ET/PT. Starring and executive-produced by Jada Pinkett Smith (“The Women”, “The Matrix”), this character-driven drama follows the life of Christina Hawthorne, a compassionate and headstrong Chief Nursing Officer, as she spends her days and nights on the front lines of a Richmond Trinity Hospital. Whether showing humanity to a homeless woman, trying to talk a suicidal cancer patient off a ledge or exposing a doctor’s near-fatal error, Hawthorne will do everything in her power to help her patients.

Viewers can also log onto www.GlobalTV.com to catch up on their favourite series at any time.

Canwest and ABC today announced scheduling details for Rookie Blue, the latest homegrown series to be picked up for broadcast in the United States.

Premiering Thursday, June 24 – 9pm ET/PT in simulcast on Global and ABC, this highly-anticipated original series is a one-hour, 13-part drama that follows the lives of five inexperienced rookies thrown into the world of big city policing – where even the smallest mistake can have life-or-death consequences.

Commissioned by Canwest and picked up by ABC Television Network during development last year, Rookie Blue (previously titled Copper) was developed by Thump Inc. and produced in partnership with leading indie studio and distributor, E1 Entertainment.

“Canadians have been waiting for the next great homegrown series, and Rookie Blue has ‘hit’ written all over it,” said Barbara Williams, Executive Vice President of Content, Canwest Broadcasting.  “From the top-notch writing to the superb cast and incredible production values, we love everything about this show. Canwest is committed to making Rookie Blue the next big TV success story in Canada and around the world.”

Rookie Blue features a stellar lineup of Canadian talent including Missy Peregrym (Reaper, Heroes) as eager Andy McNally; Gregory Smith (Everwood) as thrill-seeker Dov Epstein; Charlotte Sullivan (M.V.P.) as ambitious Gail Peck; Enuka Okuma (24) as feisty Traci Nash; and Travis Milne (My Green House) as police poster-boy Chris Diaz.

The series also stars Ben Bass (Would Be Kings) as Detective Sam Swarek; Eric Johnson (Smallville) as Detective Luke Callaghan; Matt Gordon (Rent-A-Goalie) as Oliver Shaw; Noam Jenkins (Flashpoint) as Jerry Barber; and Melanie Nicholls King (The Wire) as Noelle Williams.

In this sexy, high-stakes drama, the young group of 20-something officers carry big guns and even bigger emotional baggage. Rookie Blue examines the trials and triumphs, competition and camaraderie of this rookie family who are about to learn that no amount of training can prepare them for this job – or for life.

At the core of the group is Andy McNally (Peregrym), an ambitious rookie who was raised by her cop father. Andy’s unstable childhood left her searching for a family, which she finds in her fellow rookies. Despite her strong instincts and convictions, few see Andy for who she really is: a vulnerable girl who is trying too hard to appear invincible for the sake of her fellow officers, her father and for herself.