MuchMusic

MuchMusic VJs Sarah Taylor and Jesse Giddings are singing their hearts out (literally) in support of the Stephen Lewis Foundation and World AIDS Day. On Wednesday, Nov. 25 from 12:30 – 1:30 p.m. Sarah and Jesse go where no VJ has gone before…busking on the street as their own personal “Dare to Remember” to help raise money for AIDS-affected communities through the Stephen Lewis Foundation. The public is encouraged to come and watch Sarah and Jesse belt out their favourite songs at Yonge Dundas Square in Toronto.

If you can’t make it down or want to know more about World AIDS Day, Much fans can tune into a special edition of MuchMusic’s Video Flow on World AIDS Day, Tuesday, Dec. 1 at 12 p.m. ET.

Beginning on August 31, 2009, the Stephen Lewis Foundation challenged all Canadians to do something extraordinary to help turn the tide of AIDS in Africa. People across the country are being asked to choose any kind of “dare” (funny, healthy, sporty), set a personal fundraising goal and encourage friends, family and colleagues to sponsor them. Proceeds from A Dare to Remember are used by the Stephen Lewis Foundation to support community-based organizations in 15

sub-Saharan African countries with AIDS initiatives including counseling, education, health care, and more. Visit www.adaretoremember.com to learn more.

MuchMusic and Veteran’s Affairs partner to connect with Canadian youth through an innovative Veterans Week awareness campaign. The goal is to inform youth that today’s Canadian veterans aren’t just older generations – in fact, in many cases, they may be much close to their own age.

Tailored to be relevant for youth, the campaign aims to engage them interactively on some of their favourite forums – both on-air and online.  A special 30 second co-branded promotional spot was created to promote the initiative along with a Veteran’s Week microsite that features an interactive quiz, music downloads, and music playlists from young Veterans.

All of this material can be viewed at www.muchmusic.com/veterans

The campaign concludes with a Remembrance Day VideoFlow special with MuchMusic VJ Sarah Taylor and three young Canadian Veterans on November 11 at 11 a.m. ET on MuchMusic.

International pop superstar Beyoncé rounds out the stellar lineup of performers for the 2009 MTV EUROPE MUSIC AWARDS. Canadian fans can watch the show live tomorrow (Thursday, Nov. 5) at 3 p.m. ET on mtvema.ca, or catch all the excitement at 7 p.m. ET on MuchMusic. Katy Perry is scheduled to host the show from Berlin, Germany which will also feature performances by U2, Jay-Z, Foo Fighters, Green Day, Shakira, Tokio Hotel, and Leona Lewis.

Also added to the list of presenters David Hasslehoff, Lil Kim, Jesse Metcalfe, and Wladimir Klitschko.

For more info on the show, go to mtvema.ca.

PERFORMERS TO DATE

U2
Beyoncé
Jay-Z
Foo Fighters
Shakira
Green Day
Leona Lewis
Tokio Hotel

PRESENTERS TO DATE
Jonas Brothers
Backstreet Boys
Brody Jenner
Joss Stone
Juliette Lewis
Jean Reno
Miranda Cosgrove
Monica Bellucci
Bar Refaeli
Asia Argento
Batista
David Hasslehoff
Lil Kim
Jesse Metcalfe
Wladimir Klitschko

MuchMusic gets a dose of B.C. cool as west coaster Jesse Giddings joins the ranks as MuchMusic’s newest VJ. The long time musician, avid concert goer and social media guru is set to engage and interact with the MuchMusic audience across Canada as the fans’ frontline to all things music and pop culture.

“Jesse was born to do this job,” said Sheila Sullivan, Director of Programming, Much MTV Group, CTV Inc. “We’re thrilled to add Jesse to the MuchMusic team. He’s a musician, a die-hard music fan and hugely engaging. We’re looking forward to watching Jesse interact and connect with our fans on MuchMusic, muchmusic.com and on the street.”

MuchMusic will add a second new VJ to the roster with the winner of Doritos® presents MuchMusic VJ 2.0. Nearly 4000 VJ hopefuls applied online at muchmusic.com, with only 16 lucky wannabes shortlisted. MuchMusic narrowed down the search to eight semi-finalists, all vying to secure a spot in the Final Four, to be announced Nov. 23. As of early December, Giddings’ short tenure as new guy will come to an end when the winner of VJ 2.0 joins the MuchMusic team.

In December 2008, Giddings threw caution to the wind and moved to Toronto to pursue his goals, with one in particular always on his mind – working for MuchMusic. The charismatic musician slash model slash jack of all trades first caught the eye of MuchMusic producers at an open casting call earlier this year. Producers were impressed with his knowledge of music, ability to connect with the audience, and interest in youth and youth issues.

“Music is such a big part of my life and working for MuchMusic is a dream come true,” said Giddings. “I’m excited to meet and get involved with MuchMusic fans, and support Canadian musicians along the way. Becoming a VJ is such an unbelievable opportunity and I’m thrilled to be a part of the team.”

Giddings is no stranger to the music scene. After learning to play the bass guitar from his dad over the phone, Giddings went on to rock the axe with indie bands Swingset Champion and We Shot the Moon. When he’s not checking out the latest indie band to hit the Canadian music scene, Giddings can be found on his computer tweeting and Facebooking with MuchMusic fans.

Let the challenges begin! From nearly 4000 applicants, fans and MuchMusic narrowed the search to eight VJ candidates, all battling for the job of a lifetime. Now these eight semi-finalists go head-to-head in a series of jaw-biting, take-no-prisoners challenges to secure a spot in the Final Four. Fans can go to muchmusic.com to watch the action unfold and interact with VJ hopefuls as they duke it out for the best gig in media.

“Fans’ support for the VJ candidates has been incredible. They’ve interacted, engaged and supported our search for the next MuchMusic VJ,” said Brad Schwartz, Senior Vice President and General Manager, Much MTV Group, CTV Inc. “With their help, we now have eight talented semi-finalists ready to compete at muchmusic.com to secure a spot in the Final Four. From here on out, it’s no holds barred as we get closer to finding another amazing MuchMusic VJ.”

The competition begins with semi-finalists giving back and getting socially active by raising money for a charity or cause of their choice. Then it’s all about music and celebrity culture as the VJ hopefuls tackle the top entertainment and news stories of the day, along with interviewing a local musician. The challenge really gets crackin’ when the candidates turn the camera on and show fans just how well they can throw to their favourite music videos. The stakes are high, as only four go on in the competition. Fans can hit up muchmusic.com to checkout the challenges and support their favorite VJ wannabes. Doritos® presents the MuchMusic VJ 2.0 Final Four on Nov. 23.

The eight semi-finalists were narrowed down from the Top 16 based on fan views, ratings and feedback, along with the applicants’ photos, video submissions, social links, and written submission. The Top 8 can be viewed and supported online at muchmusic.com:

Nadine Sykora – Vancouver, BC
Kelly Peter – London, ON
Liz Trinnear – London, ON
Julian Koehler – Kitchener, ON
Jessy Pesce – Keswick, ON
Marlon Palmer – Toronto, ON
Laith Hakeem – Richmond Hill, ON
Alli Walker – Summerside, PEI

For more information on Doritos Presents MuchMusic VJ 2.0, go to muchmusic.com.

MuchMusic and Doritos Collisions™ connect with fans at muchmusic.com to find MuchMusic’s newest VJ. The brand partnership program has fans flocking to muchmusic.com to rate nearly 4000 VJ hopefuls. Already, more than 250,000 unique visitors recorded over 13 million page views to rate MuchMusic job seekers. Together, MuchMusic and fans select 16 VJ 2.0 semi-finalists who are announced October 13.

“Our VJ search has always been about engaging MuchMusic’s audience and making celebrities of our fans,” said Brad Schwartz, Senior Vice President and General Manager, Much MTV Group, CTV Inc. “Working with Doritos we’ve brought a twist to the audition. Using social media to establish hopefuls as the newest face of MuchMusic is a great way to look for the perfect candidate, ensuring our newest VJ is everywhere our fans are.”

MuchMusic VJ 2.0 pushed applicants to apply online at muchmusic.com. Applicants created a fan following by showcasing their individuality and style through social media. The nearly 4000 VJ wannabes uploaded Facebook and Twitter profiles for fans to follow, along with photos and YouTube videos. MuchMusic fans are online at muchmusic.com rating applicants, helping to shortlist a group of 16 semi-finalists.

“MuchMusic is an incredible partner and fits perfectly with the Doritos brand,” says Tony Matta, Vice President of Marketing for Frito Lay Canada. “Doritos has always been a brand that takes risks, and challenges traditional ways of thinking. MuchMusic VJ 2.0 does just that. We’re very excited to be a part of this groundbreaking competition.”

For more information on Doritos Presents MuchMusic VJ 2.0, visit muchmusic.com.

Wanted: A fresh, young Canadian face for the coolest job in media that can give MuchMusic fans a dose of everything they crave. Must love: Music, pop culture, and getting close to celebrities. Job description: Interviewing the best bands in the business, meeting fans, travelling across the country, and being able to work efficiently in an environment with extremely high decibel levels (screaming fans, loud bands, etc.) at the iconic MuchMusic HQ. Experience: Not Necessary. Sound interesting? Hell yeah, it does! Applicants can go to muchmusic.com until Monday, Sept. 28 to apply to be the next MuchMusic VJ.

“Being MuchMusic’s newest VJ is absolutely the best job in the country for a young, music and pop culture savvy Canadian kid to have,” said Brad Schwartz, Senior Vice President and General Manager, Much MTV Group, CTV Inc. “MuchMusic is all about evolving to give our fans what they want. And now we need their input to help us find our newest VJ by rating all the applicants. I can’t wait to make this exciting new addition our stellar Much team.”

VJ applicants can post a profile on muchmusic.com where they are encouraged to make it their own by posting pictures, YouTube videos, Facebook, and Twitter profiles. Showing personal style, interests, opinions on up-and-coming bands, trends, movies and more is what makes trendsetting hopefuls’ profiles shine. Individuality is essential! And as with everything MuchMusic does, fans are at the centre of the action by rating all VJ submissions at muchmusic.com.

On October 13, MuchMusic announces 16 VJ hopeful semi-finalists who begin a series of interactive and online challenges at muchmusic.com to prove they have what it takes. MuchMusic fans are back in the mix helping trim the search even further. Fans can continue to rate just how hot and cool the 16 semi-finalists are to help MuchMusic find the final four. These four finalists are announced in late November.

To become MuchMusic’s next face of the station and for more information on MuchMusic VJ 2.0, go to muchmusic.com.

MuchMusic gives viewers five reasons to stay in on a Friday night with a new block of programming labeled WTF (that’s “Watch this Friday”). Catch MuchOriginal productions LOVE COURT and MY DATE WITH…, as well as the brand new blood sucking THE VAMPIRE DIARIES; and the always changing, always fun MuchMovie. Going live without interruption and commercial free, the Canadian exclusive of JAY-Z LIVE FROM MADISON SQUARE GARDEN is added to the lineup this Friday at 9 p.m. ET. On Friday, Sept. 18 add a new naughty season of GOSSIP GIRL to the already jam-packed evening. A full schedule and show descriptors are below.

Go to muchmusic.com for everything LOVE COURT and MY DATE WITH…. including hilarious outtakes, links to artist pages, unseen footage of daters and comedians, blogs, bios, photos, and much more!

September 11 on MuchMusic
6 p.m.          LOVE COURT (MuchOriginal series)
6:30 p.m.       MY DATE WITH… ALL-AMERICAN REJECTS (MuchOriginal series)
7 p.m.          ONE TREE HILL
8 p.m.          THE VAMPIRE DIARIES
9 p.m.          JAY-Z LIVE FROM MADISON SQUARE GARDEN
11 p.m.         THE VAMPIRE DIARIES

Beginning September 18 on MuchMusic
6 p.m.          LOVE COURT (MuchOriginal series)
6:30 p.m.       MY DATE WITH…JUSTIN BIEBER (MuchOriginal series)
7 p.m.          GOSSIP GIRL
8 p.m.          THE VAMPIRE DIARIES
9 p.m.          MuchMovie: 40 Year Old Virign
11 p.m.          THE VAMPIRE DIARIES

Show Descriptors

LOVE COURT
Fridays at 6 p.m. ET – New MuchOriginal Series
Hosted by MMVAs and Juno nominated singer Elise Estrada, MuchOriginal series LOVE COURT is a Much-ified version of the dating game. In each episode, a hot young couple goes on a blind date where each are given a challenge they must complete, whether it’s getting that first kiss, or getting the girl to pick up the tab. But there’s a twist: the challenge must be kept a secret from their date. One dater is sentenced to life in the prison of shame by comedian judges Dini Dimakos, Eddie Della Siepe, Andrew Johnston, and Darrin Rose, while the other walks away with a cash prize.

MY DATE WITH…

Fridays at 6:30 p.m. ET – New MuchOriginal Series
On MuchOriginal series MY DATE WITH… one lucky fan is whisked away for a dream date with their favourite artist! Just when it couldn’t get better, the viewer and their friend receive a surprise with a full day of rock star treatment and plenty of pampering, in preparation for the big day. Episodes feature dates with Miley Cyrus, Justin Bieber, Jonas Brothers, Katy Perry, Fall Out Boy, All-American Rejects, and many more.

GOSSIP GIRL

Fridays at 7 p.m. ET – New Season (beginning Sept. 18)
The bitch is back in a brand new sultry third season of GOSSIP GIRL. As the posse goes off to college, Georgina returns to cause ruckus with Dan, Blair, Chuck, Nate, and Serena. Guest stars a plenty for the new season include Tyra Banks, Hilary Duff, Joanna Garica, and the always delicious Michelle Trachtenberg as Georgina Sparks.

THE VAMPIRE DIARIES

Fridays at 8 p.m. ET – New Series
The newest series to make a splash in the underworld is THE VAMPIRE DIARIES, starring Canadian and DEGRASSI: TNG alum Nina Dobrev. Dobrev stars as Elena, a teenager who becomes the obsession of two vampire siblings, one good, one evil. As the brothers fight for Elena’s soul and the souls of her loved ones, Elena’s angst becomes unbearable tearing her between what she loves and what could destroy her.

JAY-Z LIVE FROM MADISON SQUARE GARDEN

Friday, Sept. 11 at 9 p.m. – Live To Air & Commercial Free
For those fans who can’t make it to Madison Square Garden, tune in to MuchMusic for the only place to see JAY-Z LIVE FROM MADISON SQUARE GARDEN completely uninterrupted. H.O.V.A. throws it down in front of thousands, all for a good cause. The king of everything hip hop performs live just as his latest album, The Blueprint 3 is released. All proceeds from the concert go directly to the New York Police & Fire Widows and the Children’s Benefit Fund.

MuchMovie
Fridays at 9 p.m. ET
Every Friday night, MuchMusic delivers the hottest flicks to keep eyes glued to the tube. Fun films like The 40 Year Old Virgin, Dirty Dancing: Havana Nights, 13 Going On 30, A Walk to Remember, Just Married, The Fast And The Furious, and more!

The Jonas Brothers return to MuchMusic along with a few hundred of their closest friends – for a LIVE@MUCH: JONAS BROTHERS & HONOR SOCIETY, this Sunday, August 30 at 3 p.m. ET. MuchMusic is no stranger to Jonas hysteria and has become a hot spot for Jonas Brothers’ fans across Canada.  The boys sit down for a full hour to talk about their world tour, returning to the scene of their first co-hosting gig – the 2009 MUCHMUSIC VIDEO AWARDS – and what their fans can expect next.  Watch MuchMusic on Friday, August 28 between 5 – 7 p.m. ET to find out how to be in the live audience.

Kevin, Joe, and Nick also bring along some friends to introduce to their fans. Rock/pop band Honor Society has been opening for the Jonas Brothers during the summer leg of their world tour. The guys perform “Where Are You Now” and “Over You” for the crowd and show fans why they were chosen to open for thousands with the Jonas Brothers.

The Jonas Brothers have been on their world tour since their co-hosting job at the 2009 MMVAs in June and have since received five Teen Choice Awards. Their latest album Lies, Vines and Trying Times has earned them a second #1 album, a Rolling Stone cover, and sold out dates throughout their Jonas Brothers World Tour this year.

Honor Society is currently touring with the Jonas Brothers and gaining fans in every city they play. The quartet is set to release their debut album Fashionably Late in September and already have contributed a single to the soundtrack of the latest Vanessa Hudgens’ movie, Bandslam.

MuchMusic’s digital stations are going to allow viewers to rock and roll all night and party everyday. Beginning August 31, subscribers get non-stop music videos when MuchVibe, MuchLOUD, MuchMoreRetro, and PunchMuch go commercial-free. All four channels are available across Canada via digital cable and satellite subscription service.

“MuchMusic created the music video niche on TV and these digital channels let us super-serve our audience by giving them more of their favorite videos than ever,” said Brad Schwartz, Senior Vice President and General Manager, Much MTV Group, CTV Inc. “Commercial-free stations mean subscribers across the country get an uninterrupted fix of their favorite music videos all the time.”

More than just a place to catch music videos, these channels keep viewers updated on and connected to their favorite music genres with in depth interviews, weekly specials and exclusive concerts from some of the biggest names in music.