MuchMusic

Last night’s broadcast of the 2010 MuchMusic Video Awards goes down in history as the most-watched broadcast of any program ever on MuchMusic.

Nearly one million viewers (914,000) watched from 9-11 p.m. When all repeat broadcasts last night are accumulated, the number rises to 1.45 million.

The 2010 MMVAs more than doubled last year’s audience of 382,000 viewers, an increase of 139%. More than 2.6 million viewers watched some part of the live broadcast, rising to 4.2 million unique viewers with the encores.*

Fans also made online history on Sunday night, delivering the biggest single day audience ever on muchmusic.com with 197,000 unique visitors**, a 69% increase over the 2009 MMVAs.

The MMVAs was the most-watched program for teens across all Canadian conventional television as well as Canadian and U.S. specialty channels. It was the most-watched program among total viewers, A18-34 and P12-34, across all Canadian and U.S. specialty channels. Earlier at 8 p.m., 437,000 viewers watched 2010 MMVAS RED CARPET SPECIAL. It was the most-watched program in its timeslot amongst teens and P12-34 across all Canadian and U.S. specialty television.

“The 2010 MMVAs was the party that rocked the block, giving fans incredible access to stars, blistering performances and endless excitement,” said Brad Schwartz, Senior Vice-President and General Manager, Much MTV Group, CTV Inc. “Our fans want to experience the MMVAs across as many platforms as possible and that’s just what we give them, proving that MuchMusic delivers the ultimate in fan access – whether it’s watching kickass performances on TV, voting for their fave artists, streaming content from the backstage VVIP Room, tweeting with the VJs, or meeting their idols on the red carpet.”

Ten thousand fans descended on MuchMusic HQ to get up-close-and-personal with homegrown A-list stars Justin Bieber and Drake, as well as co-host Miley Cyrus and scores of other artists and celebs. Within the first 24 hours after the show, more than 270,000 visitors to muchmusic.com viewed more than 43,000 on demand videos including the full 2010 MMVAs and the 2010 MMVAs RED CARPET SPECIAL**.

The 2010 MMVAs instantaneously connected fans in record numbers via social media. Conversations about the MMVAs took over Twitter as all 10 trending topics in Canada from 8 p.m. until past midnight. “MMVAs” also trended worldwide 20 minutes into the show, including the U.S., with 16,725 tweets and 990 re-tweets posted by devoted followers on Sunday. Fans also engaged directly with MuchMusic via Facebook, with over 439 comments posted from the networks more than 108,000 followers.

Fans can catch the 2010 MMVAs online right now at mmva.muchmusic.com. MuchMusic is set to rebroadcast the show throughout the week with airings on today at 10:30 p.m. ET, Tuesday, June 22 at 12:30 a.m. ET, Wed, June 23 at 4 p.m. ET and 9 p.m. ET, Thurs, June 24 at 7 a.m. ET, 7 p.m. ET and 11 p.m. ET, Fri, June 25 at 11 a.m. ET, and Sat., June 26 at 12 a.m. ET and 5 p.m. ET. International broadcasts can be seen on FUSE in the U.S. on Tues., June 29 at 8 p.m. ET.

 

Knock-out performances, the hottest celebs and die-hard fans rocked the 2010 MUCHMUSIC VIDEO AWARDS tonight, launching MuchMusic HQ into epic fan-demonium.

Teen heart-throb Justin Bieber lit up the MMVAs stage and took home top honours scoring three awards (the coveted UR FAVE Video, UR FAVE New Artist, and Best International Video by a Canadian).

Pop-rock darlings Hedley, tied for top place, also taking home hardware (for Best Video, Pop Video of the Year, and Post-Production of the Year). Fans also weighed in more than ever before casting 513,000 votes in UR FAVE categories – an increase of 44,000 votes over last year.  Encore presentations can be seen throughout the week on MuchMusic.

Co-host and pop-sensation Miley Cyrus caused a stir at the legendary corner of Queen and John with white-hot performances all night long, and a win for International Video of the Year.

After glamming up the MMVAs stage with his hit single “Whataya Want From Me,” international superstar Adam Lambert left with the highly-coveted UR FAVE International Video award. And California Gurl Katy Perry did not disappoint, bringing the heat to throngs of screaming fans.

The MuchMusic.com Most Watched Video was awarded to Young Artists for Haiti for their collaboration of K’Naan’s “Wavin’ Flag”. The 2010 MMVAs donated $10,000 to the people of Haiti in support of earthquake relief through Young Artists for Haiti. This donation was made on behalf of the performers and presenters in lieu of a MMVAs gift lounge.

“It is so cool to celebrate artists with artists.  It’s about the music, which is really special to me.  I’ve never seen so much love tonight – it was awesome,” said co-host Miley Cyrus.

“It’s was an amazing night, with the return of homegrown stars and the biggest names in music rocking out for MuchMusic fans,” said Brad Schwartz, Senior Vice-President and General Manager, Much MTV Group, CTV Inc. “From Miley to Lambert, Bieber to Katy, the MMVAs put our fans right in the centre of the action, taking them behind the scenes on muchmusic.com, and getting them closer to their favourite stars than ever before.”

An encore presentation of the 2010 MMVAs is available online at muchmusic.com right now. The 2010 MMVAs rebroadcasts on Monday, June 21 at 3 p.m. ET and 10:30 p.m. ET, Tuesday, June 22 at 12:30 a.m. ET, Wed, June 23 at 4 p.m. ET and 9 p.m. ET, Thurs, June 24 at 7 a.m. ET, 7 p.m. ET and 11 p.m. ET, Fri, June 25 at 11 a.m. ET, and Sat., June 26 at 12 a.m. ET and 5 p.m. ET. International broadcasts can be seen on Fuse, Madison Square Garden’s national music television network in the U.S.

And the winners are…

 

UR FAVE Video

Justin Bieber f. Ludacris – “Baby”

 

UR FAVE New Artist

Justin Bieber f. Ludacris – “Baby”

 

UR FAVE International Video

Adam Lambert – “Whataya Want From Me”

 

MuchMusic.com Most Watched Video

Young Artists for Haiti – “Wavin’ Flag”

 

Video Of The Year

Hedley – “Perfect”

 

International Video Of The Year – Artist

Miley Cyrus – “Party in The U.S.A.”

 

International Video Of The Year – Group

Jonas Brothers – “Paranoid”

 

Pop Video of the Year

Hedley – “Cha-Ching”

 

International Video Of The Year By A Canadian

Justin Bieber f. Ludacris – “Baby”

 

MuchLOUD Rock Video Of The Year

Billy Talent – “Devil on my Shoulder”

 

MuchVIBE Hip-Hop Video Of The Year

Trey Songz & Drake – “Successful“

 

Director Of The Year

Billy Talent – “Saint Veronika”

 

Post-Production Of The Year

Hedley – “Perfect”

 

Cinematography Of The Year

Trey Songz & Drake – “Successful“

 

MuchFACT Indie Video Of The Year

Belly f. Snoop Dogg– “Hot Girl”

 

The 2010 MUCHMUSIC VIDEO AWARDS is an original MuchMusic production. Sheila Sullivan is Executive Producer for CTV/MuchMusic. Brad Schwartz is Senior Vice-President and General Manager of the Much MTV Group. Susanne Boyce is President, Creative, Content and Channels, CTV Inc.

 

MuchMusic announced today that Red Carpet fashionistas in the U.S. can now watch the 2010 MMVAs RED CARPET SPECIAL on Fuse, Madison Square Garden’s national music television network.

And, in addition to the A-List talent already announced, the MMVAs welcome GOSSIP GIRL’s Jessica Szohr to the party at the 2010 MUCHMUSIC VIDEO AWARDS. Szohr shares some gossip on the Red Carpet on Sunday, June 20 at 8 p.m. ET  and again on the main show at 9 p.m. ET. Viewers in the U.S. can watch both broadcasts on Fuse.

To date, the list of presenters for the 2010 MuchMusic Video Awards include Kellan Lutz, Ashley Greene, Xavier Samuel, Snooki, Pauly D, Shailene Woodley: Daren Kagasoff, Megan Park, Nikki Yanofsky, LIGHTS, Charlotte Arnold, Whitney Port, Nina Dobrev, Kristin Cavallari, Leah Miller, Three Days Grace, Girlicious, Blake McGrath, Emily Osment, Perez Hilton, Bedouin Soundclash, Miranda Cosgrove, Faber Drive, Cobra Starship, Karl Wolf, JLS, Jonathan Toews, Shenae Grimes, and Jessica Szohr.

Previously announced performers include Adam Lambert, Justin Bieber, Katy Perry, Ke$ha, Drake, Hedley, Marianas Trench, Down With Webster, and co-host, Miley Cyrus.

 

This year, the 2010 MUCHMUSIC VIDEO AWARDS help the earthquake victims in Haiti by making a donation to Young Artists For Haiti.

A $10,000 donation will be made on behalf of all of the MMVAs performers and presenters in lieu of a MMVAs gift lounge this year.

“MuchMusic has always been about supporting the causes that our fans champion,” said Sheila Sullivan, Executive Producer, 2010 MUCHMUSIC VIDEO AWARDS.  “Canadian artists and their fans are making an incredible contribution through the Young Artists For Haiti initiative and we are happy to acknowledge their efforts while helping the people of Haiti.”

“MuchMusic has been a beacon of light through the entire YAFH campaign by educating their viewers about the Haitian disaster and they have once again proven their commitment to the people of Haiti with this generous donation,” said Randy Lennox, President & CEO, Universal Music Canada. “While Haiti has fallen from daily headline news, I applaud the CTV family for remaining steadfast in their charge to help make a difference to those in need.“

All of the proceeds from Young Artists For Haiti help fund the work of Free the Children, War Child Canada, and World Vision in Haiti. For more information on Young Artists for Haiti, visit youngartistsforhaiti.net

 

MuchMusic announced today that two big Canadians have been added to the 2010 MMVAs presenter roster.

Jonathan Toews, fresh off of his Stanley Cup win with the Chicago Blackhawks last night, adds his winning touch to the already stacked presenters list at the 2010 MUCHMUSIC VIDEO AWARDS.

TV star and Toronto’s own Shenae Grimes is also set to present. Toews has had a whirlwind year, winning a Gold Medal with Team Canada at the 2010 Olympic Games and receiving the honour as best forward in the tournament. As Captain of the NHL’s Chicago Blackhawks, Toews lead his team to a Stanley Cup win and nabbed the Conn Smythe trophy as the most valuable player in the 2010 Stanley Cup Playoffs.

Shenae Grimes returns to her hometown to heat up the red carpet and reunite with former castmates Drake, Nina Dobrev, and Charlotte Arnold. MuchMusic airs the biggest street-party of the year on Sunday, June 20 at 9 p.m. ET with the 2010 MMVAs RED CARPET SPECIAL airing at 8 p.m. ET. Viewers in the U.S. can watch a simulcast on Fuse.

To date, the list of presenters for the 2010 MuchMusic Video Awards include Kellan Lutz, Ashley Greene, Xavier Samuel, Snooki, Pauly D, Shailene Woodley. Daren Kagasoff, Megan Park, Nikki Yanofsky, LIGHTS, Charlotte Arnold, Whitney Port, Nina Dobrev, Kristin Cavallari, Leah Miller, Three Days Grace, Girlicious, Blake McGrath, Emily Osment, Perez Hilton, Bedouin Soundclash, Mirands Cosgrove, Faber Drive, Cobra Starship, Karl Wolf, JLS, Jonathan Toews, and Shanae Grimes.

Previously announced performers include Adam Lambert, Justin Bieber, Katy Perry, Ke$ha, Drake, Hedley, Marianas Trench, Down With Webster, and this year’s co-host, Miley Cyrus.

The 2010 MUCHMUSIC VIDEO AWARDS is an original MuchMusic production. Sheila Sullivan is Executive Producer for CTV/MuchMusic. Brad Schwartz is Senior Vice-President and General Manager of the Much MTV Group. Susanne Boyce is President, Creative, Content and Channels, CTV Inc.

Official sponsors of the 2010 MMVAs include Nokia, Playtex Sport™, Procter & Gamble, Smarties, Stride Mega Mystery*, and Virgin Mobile Canada™.

 

This. Is. Happening! MuchMusic announced today that Canadian rap-superstar Drake and Canada’s reigning rock-pop group Hedley are set to blow the roof of the 2010 MUCHMUSIC VIDEO AWARDS.

Performing for the first time on the MMVAs’ stage, hometown boy-turned international phenom Drake returns to the city that gave him his start, while Hedley fans swoon over MuchMusic faves Jacob, Tom, Dave, and Chris. Don’t miss the biggest music party of the year live on Sunday, June 20 at 9 p.m. ET, with the MMVAs RED CARPET SPECIAL at 8 p.m. ET.

Drake and Hedley join previously announced performers Justin Bieber, Katy Perry, Ke$ha, Adam Lambert, Marianas Trench, Down With Wesbter, and co-host Miley Cyrus, with additional guest announcements to come.

“These artists represent some of the incredible musical talent coming out of Canada,” said Sheila Sullivan, 2010 MMVAs Executive Producer. “Drake has had an unbelievable year, and Hedley has long been a fan-favourite on the MMVAs stage – both these acts are guaranteed to blow our fans minds at this year’s show.”

Not only are Drake and Hedley performing at the MMVAs, but they also lead with seven and six MMVAs nominations respectively. Justin Bieber nabbed four nominations, with Ke$ha, Adam Lambert, Marianas Trench, and Down Webster all scoring two nods. For a full list of MMVAs nominees, click here.

Fans aged 14+ should keep Saturday, June 12 – and the days leading up to it – completely free if they want the coveted wristband for the 2010 MMVAs, the biggest show in the country. The giveaway starts at 8 a.m. on Saturday, June 12 at MuchMusic headquarters, located at the corner of Queen and John in downtown Toronto. Only one wristband per person is allowed and fans must be prepared to have it affixed to their wrist until the show on June 20. Music lovers are highly encouraged to help make a difference and bring a non-perishable food item for the Daily Bread Food Bank and, as always, photo ID is absolutely mandatory!

Drake

The Toronto-born actor and recording artist has become the fastest rising newcomer in hip-hop, scoring two Grammy® nods before the release of his debut album. Despite not being signed to a label, his first single “Best I Ever Had” reached #1 on Billboard Rap Charts and #2 on Billboard Hot 100. After an intense bidding war, Drake signed with Aspire/Cash Money/Young Money, and is set to release his highly anticipated debut album Thank Me Later on June 15. In April, Drake took home his first two JUNO Awards, while performing his single “Over”. Drake is currently headlining his first major solo tour, the Away From Home Tour, which has sold out venues across US, Europe and Canada.

Hedley

Hedley fans last lost their minds when the band performed on the MMVAs stage in 2008, and the boys took home the most hardware that year, winning all major categories. Now, the Vancouver-based band returns to rock the stage on this year’s show. Hedley burst onto the music scene in 2005, and both their self-titled debut album and follow up album Famous Last Words are certified double platinum. Their third studio album, The Show Must Go, is certified platinum, and the album’s hit singles “Cha Ching” and “Don’t Talk to Strangers,” are double platinum on iTunes. A fan favourite, every Hedley video has reached #1 on the MuchMusic chart and the boys are sure to make this year’s MMVAs a night to remember. Catch Hedley on tour this summer and fall.

 

MUCHONDEMAND (MOD) heads west to hook up young Canadians with the hottest happenings from the 2010 Winter Games as only MuchMusic can. Every night of the Games (Feb 12 to 28) at 8 p.m. PT (11 p.m. ET), MuchMusic celebrates Canada, the Games, and our athletes with exclusive coverage of star-studded nightly concerts from the Vancouver and Whistler Victory Ceremonies. With some huge names including Nelly Furtado, Barenaked Ladies, Hedley, and Billy Talent, the stage is set for some unforgettable performances. For a full list of Vancouver Victory Ceremony concerts, which were announced earlier today, visit CTVOlympics.ca and RDSolympiques.ca.

Before the concerts kick off, MuchMusic’s flagship show, MOD, hosts the biggest and wildest party of the Games. Live from the Garibaldi Lift Co. Bar & Grill in the heart of Whistler, MuchMusic gives Canada a live, daily, double dose of jam-packed, one-hour sessions. Two separate editions of MOD LIVE @ THE BASE air live daily through the Olympic Games at 2 p.m. PT (5 p.m. ET) and 7 p.m. PT (10 p.m. ET) live in front of thousands of screaming fans. MuchMusic VJs deliver the biggest stories from the Games, daily music video countdowns, and appearances by the hottest celebs, bands, and athletes. Add in a little MuchMusic hot tub action and live performances by the hottest stars on the planet and one thing is certain…Whistler will never be the same again.

“The Olympic Games in Vancouver is sure to be one of the greatest national events ever, so of course MUCHONDEMAND needs to be there and get the party started,” said Brad Schwartz, Senior Vice President and General Manager, Much MTV Group, CTV Inc. “With two separate live shows from the base of Whistler mountain each day, MuchMusic is going to make sure every fan across this country can connect and interact with the mind-blowing and unparalleled pandemonium this historical event is sure to bring. Watch out Olympic Games…here comes MuchMusic!”

Fans in Whistler during the Games can get in on all the action as part of the MOD LIVE @ THE BASE audience at the Garibaldi Lift Co. As always, MuchMusic puts viewers at the centre of the action during every episode whether in the live audience or interacting from home via text, phone, e-mail, and webcam.

Fans can hit up CTVOlympics.ca and RDSolympiques.ca throughout the Games for tons of additional pictures, features, and behind the scenes footage from the Games.

MuchMusic and World Vision’s 30 Hour Famine are teaming up to fight global hunger, and are asking Much fans to tell us why ending global hunger is important to them.

Beginning today, and running until Feb. 7, fans can go online at muchmusic.com and submit a video, blurb or photos – anything to get their message across. The most informed, innovative and creative submission sees one lucky fan travelling to Africa with VJ Sarah Taylor as a MuchMusic special correspondent. The winner heads to Malawi to visit the villages and see the projects that money raised by the 30 Hour Famine goes toward, all while reporting back on their life-changing experience.

“Hunger is a global issue and the chance to educate myself, along with MuchMusic viewers, through personal experience is a once in a lifetime opportunity,” said MuchMusic VJ Sarah Taylor. “The 30 Hour Famine is about developing our ability to understand, communicate and initiate change internationally and within our own communities. By visiting different communities in Africa, we’ll be able to focus on what unites us globally not just what separates us.”

Go to muchmusic.com/30hourfamine for all the details.

MuchMusic VJ Devon Soltendieck takes fans in Whistler on one heck of a ride as he hosts Whistler Live!, an unprecedented festival where the 2010 Olympic and Paralympic Winter Games come to life with a stellar fusion of sport and entertainment. From February 12 to 28, Soltendieck hosts the 17-day festival that sees Whistler’s wintery pedestrian village pulsating from 9 a.m. to 11 p.m. PT. A diverse range of free and unique Whistler Live! experiences deliver fans a dazzling taste of Whistler’s iconic mountain culture.

As the face of Whistler Live!, Soltendieck catches up with the athletes while recapping their races and competitions, and interviews national and international artists on their way to the performance stage. His interviews and up-to-the-minute news updates will be broadcast across 14 screens throughout Whistler Village before, after, and between live Olympic Games  broadcasts and performances.

Fans in Whistler can get in on the action by heading to Soltendieck’s home base, the Village Common at the Whistler Live! production studio, and be part of the live audience. Whistler Live! is open to the public, making it an all access pass as Soltendieck interviews top Canadian and international artists in town for the Games, including Barenaked Ladies, Bedouin Soundclash, Elliott Brood, Hawksley Workman, Jully Black, Kid Koala, Matisyahu, Sam Roberts Band, and Wintersleep.

Whistler Live! is produced in partnership with the Resort Municipality of Whistler, the Government of Canada, the Whistler Arts Council, and the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC).

Fans can hit up CTVOlympics.ca and RDSolympiques.ca throughout the Games for live streaming coverage, tons of pictures, features, and behind the scenes footage from Vancouver 2010. Go to www.whistler2010.com for up-to-the-minute news, photos, features and behind the scenes footage from Whistler Live!

The search is over! After a fierce, online competition voted on by the fans through www.muchmusic.com, the nation has a new VJ: MuchMusic announced today live on MUCHONDEMAND that Liz Trinnear of London, ON is the winner of is the winner of the Doritos® presents MuchMusic VJ 2.0. Trinnear joins the VJ line-up of Tim Deegan, Jesse Giddings, Devon Soltendieck, and Sarah Taylor as the newest face of MuchMusic..

Trinnear, a super-outgoing 21-year-old. made her mark during VJ 2.0. From her eclectic taste in music to her nerdy-cool vibe, this girl has blonde ambition to boot. She’s proven to be able to handle the pressure of live interviews and can roll with the punches, whether on-air with fans, rock stars, or other VJs. Fans can often catch her during commercial breaks dancing with audience members and other Much staffers.

“Being a MuchMusic VJ is my own personal fairy tale – it’s a dream come true,” says Liz. “My hard work is finally starting to pay off. For me, MuchMusic is more than just a TV station. It’s music, it’s pop culture, it’s a Canadian lifestyle. Being a VJ is about bridging the gap between the audience and their dreams, and I’m so happy to be able to help them do that.”

“Liz definitely has what it takes to be the next big thing on Canadian television,” said Sheila Sullivan, Director of Programming, Much MTV Group, CTV Inc. “She has proven to connect with our audience during this past week on MUCHONDEMAND and the fans are our ultimate barometer on what’s in, what’s out, and who’s cool. Turns out, Liz is cool.”

Liz Trinnear was chosen from more than 4,000 young Canadians who put their audition videos to the test in September. After weeks of grueling online competition, and one week of live MOD challenges, she came out on top.