MuchMusic Video Awards

Calling all crooners and songbirds! MuchMusic and Coca-Cola Canada are once again teaming up for the Covers competition.

This award-winning* brand partnership gives young hopefuls from across Canada a shot at winning a trip to the 2012 MUCHMUSIC VIDEO AWARDS and the Grand Prize of being crowned winner of the Covers 2012 MuchMusic Video Award.

The Covers competition ups the ante this year, with the Grand Prize now including a digital release of the winner’s original song, and a music video fully funded by MuchFACT.

Beginning today, viewers from across Canada can submit their own renditions of some of the biggest songs in music today at covers.muchmusic.com.

The casting call phase has increased this year from six weeks to seven, allowing viewers more time to come up with their own creative and innovative entries.

The user-generated submissions are then rated by fans who vote for their favourite Covers artist. After an extensive round of judged elimination stages, three finalists receive a trip to the 2012 MUCHMUSIC VIDEO AWARDS in June, where a new winner is crowned with the 2012 Covers MuchMusic Video Award. In addition, each of the three finalists stars in their own individual commercial.

“We’re thrilled to be partnering up with Coca-Cola for a second year of this award-winning initiative, said Neil Staite, Vice-President and General Manager, Music and Entertainment, Bell Media. “The Covers competition delivers on our promise to fulfill our viewers’ desires to be part of special and exciting experiences.”

“We are so excited to be working again with MuchMusic to shine a spotlight on undiscovered Canadian music talent,” said Michael Samoszewski, Director of Marketing with Coca-Cola Canada.  “We were blown away by the passion and creativity that Canadians showed us during last year’s competition and can’t wait to see what Covers inspires next.”

Reigning Covers winner Danyka Nadeau, of Edmunston, NB, relinquishes her title to one aspiring singer who will take home the hardware at the 2012 MMVAs. Since winning the Covers Award at the 2011 MMVAs, Nadeau has had a whirlwind year. In one highlight, she performed an original song in front of 20,000 fans during Vancouver We Day, which was later broadcast on national television.

 

Stage 1: CASTING CALL

Begins today, Monday, February 27, and continues for seven weeks

Viewers can submit videos on covers.muchmusic.com, as well as view and rate other submissions

Stage complemented by a 45-second co-branded broadcast and online spot

MuchMusic’s highly active social media platforms push fans to the website

Cover song choices Include:

1.      LMFAO – “Party Rock Anthem”

2.      Carly Rae Jepsen – “Call Me Maybe”

3.      Marianas Trench – “Haven’t Had Enough”

4.      Britney Spears – “I Wanna Go”

5.      Hedley – “Invincible”

6.      Selena Gomez – “Love You Like A Love Song”

 

Stage 2: TOP 10 (including Wild Card)

Begins Monday, April 23 and continues for three weeks

The Top 10 semi-finalists are announced and given a new list of songs to cover and post on covers.muchmusic.com

Stage complemented by a 60-second co-branded broadcast spot featuring the Top 10 “Covers”

MuchMusic utilizes its vast network of social media is used to promote the initiative

 

Stage 3: TOP 3

Begins Monday, May 28 and continues for three weeks

The Top 3 finalists are selected and announced via three different 30-second   co-branded spots (one finalist per spot)

A revamped covers.muchmusic.com features only the semi-finalists’ videos

In June, all three finalists receive a trip to Toronto, including airfare, hotel accommodations, and spending money, while attending Canada’s biggest block party – the 2012 MUCHMUSIC VIDEO AWARDS!

 

Stage 4: WINNER ANNOUNCEMENT

The Covers winner is announced at the 2012 MUCHMUSIC VIDEO AWARDS

The winner becomes the subject of a 60-second broadcast vignette during the show, accepting the second annual Covers Award

 

The 2011 Covers contest was an overwhelming success, with over 1,200 videos uploaded and 52 hours of content created. Fans flocked to covers.muchmusic.com as the website generated over 330,000 visitors and two million page views, with two million impressions delivered across social media. 

The awards have been handed out, today’s brightest stars have come and gone, and the overnight ratings are in: MuchMusic’s broadcast of the 2011 MUCHMUSIC VIDEO AWARDS is the most-watched broadcast in MuchMusic history!

More than one million viewers (1.009 million) watched from 9-11 p.m. last night, making it the most-watched non-news program on all of Canadian television last night, up 10.4% compared to last year’s record-breaker in total viewers (914,000)*, and jumping an incredible 67% in the key A18-34 demo.

Viewership also increased by 11% in P12 – 34. When the 8 p.m. PT west coast broadcast is included, the overall audience jumps to 1.2 million viewers. Nearly three million unique viewers (2.8 million) watched some or all of the broadcast. 

On muchmusic.com, fans kept the party going with more than 375,000 unique visitors on June 19, making yesterday the biggest single-day audience ever on the site, a 125% increase over the 2010 MMVAs.** 

The MMVAs was the #1 program on all television yesterday among the key demos P12 – 17 (144,000), P12-34 (478,000), P18-34 (334,000), and P18-49 (580,000), as well as F12-17, F12-34, F18-34, F18-49. It was also the most-watched program in its time slot across all of Canadian television for T12-17.

The 2011 MMVAS RED CARPET SPECIAL, which preceded the main show, was viewed by a total of 642,200 on MuchMusic, E! and CP24. MuchMusic’s broadcast increased 19% from last year. 

“There is no party on the planet like the MMVAs, and the 2011 MMVAs took the party to a whole new level,” said Sheila Sullivan, Executive Producer, 2011 MUCHMUSIC VIDEO AWARDS. “The audience at MuchMusic HQ in Toronto took part in a truly special, live experience, but it’s the viewers across Canada who have proved that MuchMusic delivers the ultimate in fan access – whether on TV, or online or in person, Canadians got up-close-and-personal with the Canadian video music scene in a biggest and best way possible.”

More than 10,000 fans descended on MuchMusic HQ to celebrate with an A-list group of stars, including Lady Gaga, Justin Bieber, Bruno Mars, Colin Farrell, The Black Keys, Snoop Dogg, Avril Lavigne, as well as co-host Selena Gomez and scores of other artists and celebs performing, presenting, and accepting awards. 

The record breaking continues for the 2011 MMVAs with fans showing up in record numbers via social media. Fans added more than 20,000 new Likes to MuchMusic’s Facebook page during the two hour broadcast, pushing MuchMusic’s total number of Likes to more than 845,000. On Twitter, 42,424 MMVAs-related tweets resulted in four of the Top 10 trending topics worldwide on Sunday between 8 and 11 p.m. ET. 

An encore presentation of the 2011 MMVAs is available online at muchmusic.com right now. The 2011 MMVAs rebroadcasts tonight at 7 p.m., Tuesday, June 21 at 11 a.m. and 3 p.m., Wednesday, June 22 at 12 Noon, Thursday, June 23 at 2 p.m., Friday, June 24 at 1 p.m., and Saturday, June 25 at 12 Noon and 6 p.m. (all times ET). International broadcasts can be seen on Fuse, Madison Square Garden’s national music television network in the U.S.

Official sponsors of the 2011 MMVAs include: Coca-Cola Canada, Get a Load of Milk™, Playtex® Sport®, Procter & Gamble, RIM, Rolo®, STRIDE, Virgin Mobile Canada™, and H&M, designer of the official MMVAs wristband.

It was an incredible night at the 2011 MUCHMUSIC VIDEO AWARDS with the best in music – homegrown and international – descending on the legendary corner of Queen and John in Toronto.

Fans went GAGA for out-of-this-world performances and ultra-hot celebrities when the stars rocked the block at this year’s celebration of the best in music videos.

The MMVAs resonated internationally via social media with four of the Top 10 trending topics on Twitter worldwide directly related to tonight’s show. Watch the MMVAs now on-demand at muchmusic.com.

The epic street party was seemingly “born this way” as Lady Gaga lit up the MMVAs stage for two numbers, as well as taking home International Video of the Year.

Co-host and pop-sensation Selena Gomez owned the show with her performance of “Who Says”, while BF Justin Bieber and friend Drake surprised fans when they showed up to accept International Video Of The Year By A Canadian, an honour for which they tied with “Somebody to Love” and “Find Your Love” respectively.

Bieber coyly teased the co-host, saying to Selena, “Nice to meet you. You’re very beautiful. Maybe we can go out sometime.”

The surprises continued when first-time MMVA performers Far East Movement and Dev were joined on stage by the god father of hip hop Snoop Dogg. In their first ever live performance together, the trio dropped it like it’s hot with the smokin’ medley of hits “Like a G6/Bass Down Low/If I Was You (OMG).” 

Fefe Dobson returned to rock the MMVAs stage, winning the UR Fave Video Award for “Stuttering” and joining Simple Plan for their performance of “Jet Lag.” Meanwhile, Down With Webster topped the dopeness of last year’s MMVA’s performance with “She’s Dope” complete with a children’s choir. Seven-time MMVA winner and Canadian fave Avril Lavigne, performed “What The Hell” in a high-energy return to the MMVAs, and Bruno Mars swaggered through a ‘70s-inspired performance of “Just the Way You Are.” City and Colour and The Black Keys both took over the Much studio with rocking performances. The uncomparable Lady Gaga opened and closed the show, dancing up an apartment fire escape for “Edge of Glory,” and emerging from a cocoon for an over-the-top performance of “Born This Way.” 

“What a party! Tonight’s show will surely go down in music history as an amazing spectacle of celebrities, surprises, and performances,” said Sheila Sullivan, Executive Producer, 2011 MUCHMUSIC VIDEO AWARDS. “From Selena and Lady Gaga to Simple Plan, Fefe, and Bieber, our home-grown superstars helped make the magic happen. We’re thrilled with how the MMVAs once again put our fans front and centre.”

 

And the winners are…

 

UR FAVE Video 

Fefe Dobson – “Stuttering”

 

UR FAVE New Artist 

Justin Bieber featuring Usher – “Somebody to Love (remix)”

 

UR FAVE International Video 

Lady Gaga – “Born This Way”

 

MuchMusic.com Most Streamed Video

Taio Cruz – “Dynamite”

 

Video Of The Year

Shawn Desman – “Electric/Night Like This”

 

International Video Of The Year – Artist

Lady Gaga – “Judas”

 

International Video Of The Year – Group

Far East Movement featuring The Cataracs & Dev – “Like a G6”

 

Pop Video of the Year

Down With Webster – “Whoa Is Me”

 

International Video Of The Year By A Canadian 

Tie:

Drake – “Find Your Love”

Justin Bieber featuring Usher – “Somebody To Love”

 

MuchLOUD Rock Video Of The Year

Abandon All Ships – “Geeving”

 

MuchVIBE Hip-Hop Video Of The Year

Classified – “That Ain’t Classy”

 

Director Of The Year

You Say Party – “Lonely’s Lunch”

 

Post-Production Of The Year

Danny Fernandes featuring Belly – “Automatic”

 

Cinematography Of The Year

Blake McGrath – “Relax”

 

MuchFACT Indie Video Of The Year

JDiggz featuring Neverending White Lights – “This Time”

 

Handing out the newly designed trophy tonight was a bevy of superstar presenters, including Colin Farrell, David Guetta, DEGRASSI’s Munro Chambers, 90210’s Trevor Donovan, MAKE IT OR BREAK IT’s Cassie Scerbo, THE VAMPIRE DIARIES’ Ian Somerhalder, Kat Graham, Nina Dobrev, Alyssa Reid, Karl Wolf, Blake McGrath, Classified, Cody Simpson, Danny Fernandes, Johnny Galecki, Nikki Reed, Shay Mitchell, These Kids Wear Crowns, Neverest, The Midway State, and Foster The People.

Fans weighed in more than ever before for 2011, casting almost 900,000 votes in UR FAVE categories – an increase of 90% over last year. 

An encore presentation of the 2011 MMVAs is available online at muchmusic.com right now. The 2011 MMVAs rebroadcasts on Sunday, June 19 at 11p.m., Monday, June 20 at 7 p.m., Tuesday, June 21 at 11 a.m. and 3 p.m., Wednesday, June 22 at 12 Noon, Thursday, June 23 at 2 p.m., Friday, June 24 at 1 p.m., and Saturday, June 25 at 12 Noon and 6 p.m. (all times ET). International broadcasts can be seen on Fuse, Madison Square Garden’s national music television network in the U.S.

MuchMusic announced today additional presenters for the biggest party of the year, the 2011 MUCHMUSIC VIDEO AWARDS.

Golden Globe® winner Colin Farrell, Godfather of Rap Snoop Dogg, sassy starlets Cassie Scerbo (MAKE IT OR BREAK IT) and Kat Graham (VAMPIRE DIARIES), along with brooding hearthrob Munro Chambers (DEGRASSI) are set to take to the MMVAs stage on June 19.

Snoop Dogg will perform on the MMVAs stage. Also announced today as presenters are surfer stud Trevor Donovan (90210), singer Karl Wolf, Canadian rockers The Midway State, Foster the People and MMVAs nominees Alyssa Reid, Danny Fernandes, Neverest, and David Guetta.

The night gets started with the 2011 MMVAs RED CARPET SPECIAL on Sunday, June 19 at 8 p.m. ET, followed by the main show at 9 p.m. ET.

Viewers in the U.S. can watch a simulcast on Fuse. Staying true to its essence, the 2011 MMVAs will showcase the hottest stars of film, TV and music. 

 

See full list of presenters below.

 

The 2011 MMVAs list of presenters includes:

• Golden Globe® winning star of FRIGHT NIGHT, Colin Farrell

• Multi-platinum superstar Producer/DJ David Guetta (1 nomination)

• DEGRASSI actor Munro Chambers 

• 90210’s Trevor Donovan 

• MAKE IT OR BREAK IT gymnast Cassie Scerbo 

• Ian Somerhalder, Kat Graham, and Nina Dobrev from THE VAMPIRE DIARIES

• Canadian singer-songwriter Alyssa Reid (1 nomination)

• R&B artist Karl Wolf 

• Recording artist and SYTYCDC judge, Blake McGrath (2 nominations)

• Canadian hip hop artist and MMVA winner Classified (1 nomination)

• Australian singer-songwriter Cody Simpson

• Pop/R&B singer and MMVA nominee Danny Fernandes (3 nominations)

• THE BIG BANG THEORY’s favourite geek Johnny Galecki 

• American electro party rock group LMFAO

• Nikki Reed from the Twilight saga 

• Canadian PRETTY LITTLE LIAR Shay Mitchell 

• R&B artist and MMVA nominee Shawn Desman (4 nominations)

• Power pop band These Kids Wear Crowns (2 nominations)

• Canadian pop boy band Neverest (1 nomination) 

• Epic Canadian rock band The Midway State 

• LA rockers Foster The People 

 

MMVA wristbands will be given away on Friday, June 10 during NEW.MUSIC.LIVE. Stay tuned to Much, muchmusic.com, and follow @muchmusic for more details.

Follow the countdown to the MMVAs on muchmusic.com or on Twitter @MuchMusic to get the latest announcements on performers, presenters, celebrity guests, the chance to win big prizes, and how to vote in the all-important UR FAVE categories. 

Official sponsors of the 2011 MMVAs include: AERO® Peppermint, Coca-Cola Canada, Get a Load of Milk™, Playtex® Sport®, Procter & Gamble, RIM, STRIDE, Virgin Mobile Canada™, and H&M, designer of the official MMVAs wristband.

All-new shape, all-new MMVA. With the hottest street party just over a week away, MuchMusic reveals a new design for the MuchMusic Video Award.

The new trophy coincides with the clean and structured look of the new Much logo, weighing 10 lbs and made out of aluminum alloy.

The re-imagination of the award is the fourth incarnation of the trophy in the history of the MMVAs. The newly designed hardware will be handed out live from Much HQ on Sunday, June 19, airing at 9 p.m. ET on MuchMusic in Canada, and on Fuse in the U.S.

“Over the last year, MuchMusic was rebranded,” said Peter Moller, Creative Director, Design . “Along with a fresh, optimistic, clean and structured look and feel came a new brand logo, which was implemented everywhere. MuchMusic’s biggest event of the year, the MUCHMUSIC VIDEO AWARDS, wasn’t spared. The heavy-weight trophy was meant to materialize the impact, significance, weight and profoundness of receiving a prize. Therefore picking up one of the statues always leaves a surprise and clearly elevates the moment.” 

“The simple yet stylish shape is timeless and is meant to be on a shelf of a proud MMVA winner for many years without becoming dated. The reduced, right-angled shape reflects MuchMusic’s brand values and aesthetics. It also allows for bigger ownership for the winners, as their names are printed directly on the trophy rather then on a plaque attached to the statue.”

The award was designed by the CTV Creative Agency and produced by Society Awards.

Before the 2011 MUCHMUSIC VIDEO AWARDS rock the block at MuchMusic HQ, fans can go Gaga over an entire week devoted to all things MMVAs.

Kicking off a week of specials is the BEST OF THE MMVAS on Sunday, June 11 at 11 a.m. ET celebrating some of the finest and most outrageous moments from years past.

Hot off of their GRAMMY® and JUNO Award successes, THE WEDGE PRESENTS: ARCADE FIRE, gives props to the MMVA nominated Montreal based indie band on Sunday, June 12 at 11:30 p.m. ET.

Get an inside look at the life of this year’s MMVAs co-host in BORN TO BE: SELENA GOMEZ on Tuesday, June 14 at 6 p.m. ET.

Viewers can catch the MMVAs RED CARPET SPECIAL at 8 p.m. ET on MuchMusic, E!, and CP24 before the fan-tastic main event goes down live on Sunday, June 19 at 9 p.m. ET on MuchMusic and Fuse in the U.S.

 

BEST OF THE MMVAS

Saturday, June 11 at 11 a.m. ET

The BEST OF THE MMVAS counts down the top ten MMVA performances from years past including some unforgettable moments from the red carpet. Much enlists help from some dedicated fans to help countdown the Top 10 faves including Down With Webster, Justin Bieber, and Mother Monster herself, Lady Gaga.

 

THE WEDGE PRESENTS: ARCADE FIRE

Sunday, June 12 at 11:30 p.m. ET

This new 30-minute documentary special focuses on the Montreal-based indie rock band as they reach a new plateau of success in their storied career. Based around an interview with the group’s core members, Win and Will Butler, and conducted by THE WEDGE host Damian Abraham, the special also features testimonies from creative people close to the band during their steady ascent.

 

2011 MMVA NOMINEES SPECIAL

Monday to Thursday at 6:30 p.m. ET, beginning Monday, June 13

Encore broadcasts Thursday, June 16, beginning at 8 p.m. ET

A half-hour of music videos from artists nominated for this year’s MuchMusic Video Awards. 

 

BORN TO BE: SELENA GOMEZ

Tuesday, June 14 at 6 p.m. ET 

Encore broadcast Tuesday, June 14 at 10:30 p.m. ET

From her early days on BARNEY AND FRIENDS, to starring in the Emmy Award winning series WITCHES OF WAVERLY PLACE, Selena Gomez knew she was meant to be in the spotlight. This Texas girl has become a pop star, a UNICEF ambassador, and is now poised to be the next young media mogul. She has navigated the life of being famous with a strong sense of humility and gratitude – keeping her family close and her fans closer. In this very special BORN TO BE, Selena shares her own personal stories of love, laughter and lessons, as well as what it takes to make it to the top.

 

2011 MMVAS: THE PREVIEW

Wednesday, June 15 at 9 p.m. ET

Before the gangs of rock stars, the countless light bulbs and the millions of fans take over MuchMusic, someone had to make a few kick-ass music videos! Hosts Damian Abraham & T-RexXx give viewers a closer look at some of the big awards and the straight-from-the-set-stories about this year’s celebrated nominees. Viewers also get a peek into the production and preparation for MuchMusic’s big night! 

 

LADY GAGA: INSIDE THE OUTSIDE

Thursday, June 16 at 7 p.m. ET

This documentary drops viewers and fans into the most intimate conversation with one of the world’s biggest and most talented pop-stars. Lady Gaga opens up in a way the world has never heard, sharing stories of her childhood, her family, her creative evolution, and her love affair with New York City. 

 

#TRENDING

Friday, June 17 at 6 p.m. ET

#TRENDING follows first-time MMVA nominee Tasha of Candy Coated Killahz as she picks her outfit for the MMVAs! Plus, “Street Style” becomes “MMVA lineup style” – a look at the trends and cool style of some of the people lined up outside Much HQ hoping to score a coveted MMVAs wristbands.

 

MMVAS RED CARPET SPECIAL

Sunday, June 19 at 8 p.m. ET

MuchMusic shuts down the streets outside Much HQ to welcome the hottest stars of music, film, and television as they arrive for the hottest street party on the planet. Who is wearing what? Who will arrive in what? With the MMVAS RED CARPET SPECIAL, be prepared for a number of outrageous surprises.

 

2011 MUCHMUSIC VIDEO AWARDS

Sunday, June 19 at 9 p.m. ET

Much HQ is the place to be on June 19, as the hottest show on the planet returns with performances by Avril Lavigne, The Black Keys, Bruno Mars, City and Colour, Down With Webster, Far East Movement ft. Dev, Fefe Dobson, Lady Gaga, Simple Plan, and co-host Selena Gomez. Also making appearances are the cast of THE VAMPIRE DIARIES, Twilight’s Nikki Reed, Cody Simpson, Johnny Galecki, and many more.

MuchMusic rolls out the red carpet for the latest guests set to attend the biggest celeb-bash in Canada, the 2011 MUCHMUSIC VIDEO AWARDS.

The hottest stars from music, film and TV make their way to Toronto for the surreal event. Added to the previously-announced killer list of performers are Down With Webster, Far East Movement ft. Dev, Fefe Dobson, and Simple Plan.

And OMFG! – Cody Simpson, THE BIG BANG THEORY’s Johnny Galecki, LMFAO, and the cast of THE VAMPIRE DIARIES are amongst a list of presenters also confirmed to appear live from MuchMusic HQ.

The party goes down Sunday, June 19 at 9 p.m. ET airing live on MuchMusic and MuchHD in Canada and FUSE in the U.S., with the MMVAs RED CARPET SPECIAL at 8 p.m. ET/PT. 

 

Thus far, the list of presenters confirmed for the 2011 MMVAs are:

THE VAMPIRE DIARIES darling, Nina Dobrev

THE BIG BANG THEORY “physicist”, Johnny Galecki 

PRETTY LITTLE LIARS beauty, Shay Mitchell

Twilight stunner, Nikki Reed

THE VAMPIRE DIARIES bloodsucker, Ian Somerhalder

Pop and R&B artist, Shawn Desman (4 nominations)

East coast rapper, Classified (1 nomination)

Party rock duo, LMFAO

Pop rockers, Marianas Trench (2 nominations)

Recording artist and SYTYCDC judge, Blake McGrath (2 nominations)

Australian teen pop sensation, Cody Simpson

Power pop band, These Kids Wear Crowns (2 nominations)

 

This celebrity hot list joins the previously announced performers Avril Lavigne, The Black Keys, Bruno Mars, City and Colour, Lady Gaga, and co-host Selena Gomez. Additional celebrity guest announcements to come in the following weeks.