MTV

R&B singer-songwriter Kelly Rowland has been appointed as the official 2008 Ambassador for the MTV Staying Alive Foundation. The multi-platinum selling artist and Destiny’s Child alumnus is to be the public face of Staying Alive in June 2008, dedicating herself to raising the profile of the global charitable foundation, whose mission is to empower young people who are protecting themselves and their communities against HIV and AIDS.

Rowland will take her first steps in her new role as Staying Alive Ambassador during her solo tour of Africa (20-29 June), when she takes her upbeat brand of stylish R&B to music fans in South Africa, Ghana, Tanzania, Mozambique, Kenya and Angola. Her trip will incorporate visiting Staying Alive Foundation grant recipients and grassroots projects supported and funded by the Foundation.

The news of the appointment comes as Rowland prepares for the worldwide CD release of her solo album, Ms Kelly Deluxe, on 12 May 2008. The album premieres several new tracks from Rowland including the previously-unreleased “Daylight”, featuring Travis McCoy of Gym Class Heroes, and showcases scorching remixes of Kelly’s hottest current hits including the Freemasons Radio Edit of the international smash “Work” and the Joey Negro Club Mix of “Daylight” and “Like This” (featuring Eve). The album also reprises key tracks from her original best-selling Ms. Kelly album.

Commented Kelly Rowland, ‘I am honoured to work with The Staying Alive Foundation in its mission to transform attitudes to HIV and AIDS around the world. The Foundation continues to recognize and reward young people whose relentless mission is to encourage, educate and empower their peers in the fight against HIV and AIDS. I am excited to be a part of this remarkable initiative and look forward to supporting Staying Alive in all its efforts to change the prevailing culture of ignorance which fosters and perpetuates this disease.’

Commented Bill Roedy, Vice Chairman, MTV Networks, ‘We are delighted and honoured to have Kelly Rowland as the 2008 Staying Alive Foundation Ambassador. HIV and AIDS is the worst epidemic in recorded history and yet it is preventable and treatable.

Outstanding role models such as Kelly are a huge help in raising awareness about HIV and AIDS. In turn I am sure that Kelly will be truly inspired when she visits the amazing youth led initiatives that the Foundation supports. We are excited that Kelly has agreed to lend not only her name but also her unique blend of creative energy, musical talent and relentless passion to helping us fight a disease that is a defining issue of our time.’

Founded in 2004, The MTV Staying Alive Foundation is a global public charity operating in affiliation with MTV Networks International. Its mission is to empower and support young people who are protecting themselves and their communities against HIV and AIDS.

The Foundation donates money and provides grants to youth-led initiatives committed to educating their peers about HIV and AIDS. It is dedicated to fighting stigma and discrimination and empowering young people to protect themselves against the disease. For more information log onto www.staying-alive.org/foundation

MTV’s Jessi Cruickshank Interviews Bill Gates on MTV Live, Feb. 21

– Bill Gates’ Youth and Science Tour Makes its Only Canadian Stop at University of Waterloo –
– Interview also airs on MTV, CTV, mtv.ca and CP24 –

MTV’s Jessi Cruickshank talks to Microsoft Chairman Bill Gates about the state of technology studies, tomorrow at the University of Waterloo. Mr. Gates is currently on a five-stop North American university tour, discussing the decline of enrolment in science programs. The revealing interview premieres in its entirety on MTV Live on Thursday, Feb. 21 at 6 p.m. and 11 p.m. ET.

As always MTV plans a multi-platform and multi-channel campaign to inform viewers about this issue with additional broadcasts on MTV, CTV, mtv.ca and CP24. The broadcasts include:

mtv.ca – Thursday, Feb. 21, immediately following MTV Live
MTV Live Shuffle on MTV – Friday, Feb. 22 at 6 p.m. ET
MTV Live Shuffle on CTV – Saturday, Feb. 23 at 3 p.m. ET
CP24 (interview highlights) – Thursday, Feb. 21 at approximately 2 p.m. ET

Mr. Gates hopes to excite students about the prospect of a career in science and technology by presenting Microsoft’s latest innovative products. Jessi and Mr. Gates will discuss the decline of youth interest in these employment fields and how he plans to motivate young people to pursue scientific studies.

MTV in Canada is a Canadian programmed and managed business wholly owned by CTV Inc., a division of CTVglobemedia. MTV offers a distinctly Canadian interpretation of the MTV brand across multiple platforms, including a revolutionary broadband service, MTV.ca, and across an MTV-branded analog specialty service that delivers innovative lifestyle, talk and documentary programming with a commitment to 71 per cent Canadian programming in primetime. The MTV business is powered by an alliance between CTV, Canada’s Number One television brand and MTV Networks, the world’s most valuable media brand. MTV in Canada is one of 50 MTV-branded services worldwide serving 171 territories around the world.

– MTV-

mtv.ca and muchmusic.com Video Streams Hit Record High of 120 Million in 2007

– Fans Stream Hit Shows and Hot Music Videos on MTV and MuchMusic’s Websites –

– MuchMusic’s Websites and mtv.ca Receive Combined Total of 19 Million Unique Visitors –

– Avril and Rihanna Both Score Top 10 Hits at muchmusic.com –

Toronto, ON (January 9, 2007) Fans made mtv.ca and muchmusic.com their choice spot for watching top-rated shows and hot music videos on the Web with a combined total of 120 million video streams last year. Video streams on each site increased by a combined total of 360 per cent over 2006. Other key performance measures – unique visitors and average time spent – indicate that Canada’s premier music and youth destinations continue to deliver the kind of content fans crave.

“Millions of fans are streaming video content like never before and they’re making mtv.ca and muchmusic.com the top sources for their online entertainment,” said Brad Schwartz, Senior Vice President and General Manager, Music & Youth Services, CTV Inc. “That’s compelling news for advertisers wanting to reach this highly sought-after audience across platforms.”

Last year video streaming on mtv.ca accounted for 80 per cent of site activity. Of all the series available, fans consumed The Hills franchise most often, followed by fan favourites Laguna Beach and A Shot at Love with Tila Tequila. The 2007 MTV Video Music Awards was the most-watched special on mtv.ca.

Music videos represented 87 per cent of all streaming video content on muchmusic.com. Canadian sensation Avril Lavigne scored two hits in the Top 10, including Girlfriend at #1, while Rihanna scored three Top 10 hits on muchmusic.com. She was also the top artist on the site with more than 800,000 video streams as fans tuned in to watch the sexy singer’s video chart-toppers.

A combined annual total of nearly 19 million unique visitors drove the record-breaking number of video streams on mtv.ca and MuchMusic’s sites. The sites kept each fan locked for an average of more than 50 minutes per month with thousands of hours of show content and a library of more than 10,000 music videos.

Top 10 most-watched music videos on muchmusic.com for 2007:

Avril Lavigne – Girlfriend
Rihanna Feat. Jay-Z – Umbrella
Fergie – Big Girls Don’t Cry
Timbaland Feat. Keri Hilson, D.O.E. & Sebastian – The Way I Are
Hilary Duff – Stranger
Christina Aguilera – Candyman
Rihanna – Don’t Stop The Music
Rihanna – Shut Up and Drive
Kanye West – Stronger
Avril Lavigne – When You’re Gone

Top 10 most-watched series on mtv.ca for 2007:

1. The Hills
2. Laguna Beach
3. A Shot at Love with Tila Tequila
4. The Real World: Sydney
5. The Real World: Denver
6. The Leak
7. The 2007 MTV Video Music Awards
8. Hot 5 on Overdrive
9. Mix Up
10. MTV Drops

About MuchMusic:
The number one Canadian brand for teens and young adults, MuchMusic is an integral part of today’s pop-culture landscape, engaging and interacting with its audience like no other since August 1984. Live performances and interviews with world-famous Canadian and international musical artists and celebrity guests make MuchMusic’s acclaimed street-front studios in Toronto Canada’s epicentre of celebrity. A multi-platform, Canadian icon, MuchMusic was recognized by Strategy magazine as the “Brand of the Year” (2005) and has won numerous Gemini Awards, most recently for the 2006 MuchMusic Video Awards. The always-innovative and cutting-edge muchmusic.com is a favourite destination for Canadian youth delivering MuchAXS, a viewer-controlled broadband player; Show Me Yours, a user-generated content site; new-music sneak peek First Spins; and music and ringtone downloads.

MuchMusic spotlights homegrown talent through original productions and nurtures the Canadian music video production industry through its annual, multi-million dollar contribution to VideoFACT, a Foundation to Assist Canadian Talent.

MuchMusic targets fans aged 12-34, and distributes programming to 120 countries and 7.5 million households across Canada via cable, satellite, online and on mobile.

MuchMusic is a division of CTV Limited.

About MTV
MTV in Canada is a Canadian programmed and managed business wholly owned by CTV Inc., a division of CTVglobemedia. MTV offers a distinctly Canadian interpretation of the MTV brand across multiple platforms, including a revolutionary broadband service, MTV.ca, and across an MTV-branded analog specialty service that delivers innovative lifestyle, talk and documentary programming with a commitment to 71 per cent Canadian programming in primetime. The MTV business is powered by an alliance between CTV, Canada’s Number One television brand and MTV Networks, the world’s most valuable media brand. MTV in Canada is one of 50 MTV-branded services worldwide serving 171 territories around the world.

monday 17 December
7:30 p.m. – MTV Presents: Degrassi in Kenya

Filmed this past August in Kenya, Degrassi: The Next Generation cast members Nina Dobrev (Mia), Marc Donato (Derek), Dalmar Abuzeid (Danny), Jamie Johnston (Peter), Jake Epstein (Craig), Charlotte Arnold (Holly J) and Raymond Ablack (Sav) worked along side Maasai Warriors and community members to help bring the new school addition to fruition. The actors helped in all facets of the construction from carrying wooden trusses and applying mud to the exterior walls to laying and leveling the floor to mixing and creating the cement blocks for the wall and attaching the tin roof. The finished school has been built to withstand the harsh African weather and to stand for at least 40 years; it will be the learning place for dozens of young girls and boys in grades two and three.

MTV Program Alert – October 1, 2007

May the Best Man, or Woman, Win: “A Shot at Love with Tila Tequila” Premieres This Month on MTV – plus “Run’s House” Returns for its Fourth Season

Programming highlights for October include (subject to change):

Find out what it’s like in the day of the life of one of music’s biggest names in the
“Diary of 50 Cent” (October 2)

The new car series “Trick it Out” (October 3)

On October 7 catch the “Newport Harbor” Marathon

Give thanks to “The Hills” this Thanksgiving by watching “The Hills Halfway Marathon” – later, watch “The Hills Cram Session” (October 8)

Hedley performs songs from the new album “Famous Last Words” on “MTV Live” – later, it’s the finale of “Newport Harbor” (October 11)

“Life of Ryan” Marathon (October 14)

Premiere of “MTV Presents: Degrassi in Kenya” and the finale of “Life of Ryan” (October 18)

The premiere of a whole new kind of dating series, “A Shot at Love with Tila Tequila” (October 23)

“Run’s House: Who’s House Special” (October 24)
Who’s House? Run’s House! Catch the final five episodes of Season 3 back-to-back in anticipation of the Season 4 premiere (October 28)
“Run’s House” returns with a new season (October 31)

Below is a chronological listing of October programming highlights. All programming is subject to change (check local listings):

Tuesday, October 2

9:30 – 10 p.m. ET – “Diary of 50 Cent” *New Episode*

Filmed in the direct narrative documenting style that viewers have come to love, the “Diary of 50 Cent” follows the rapper as he leaves Miami and flies to Cyprus and Estonia all in one weekend to play concerts for his loyal fans around the world. Hear the behind-closed-doors conversations and interactions that you would normally never have the opportunity to hear and find out what it’s really like to be one of the biggest rap stars in the world.

Wednesday, October 3

10:30 – 11 p.m. ET – “Trick it Out” *Series Premiere*

For years, we’ve been pimping out rides at MTV, but now we’re taking it to a new level. We’ve invited the top auto shops in L.A. to flaunt their skills in a head-to-head competition and “Trick It Out.” On each episode two teams of four automotive artisans will represent their shops. Each team gets 10 days and $15,000 to use their skills to customize a beat-up set of wheels and can do whatever they want … as long as the finished product is tricked out to match the chosen theme! In addition to the bragging rights, the winning team will get to keep the losing team’s ride, too!

Sunday, October 7

10:30 – 2 p.m. ET – “Newport Harbor” *Marathon*

With the season finale just days away this is the opportunity to get caught up on “Newport Harbor” with back-to-back episodes. On the road to their first kiss, the newest, hottest couple at school had to contend with an overprotective father and a girl that’s used to getting everything she wants. Meanwhile, former best friends competed for the affection of a sophomore beauty. As they prepared to leave their childhood behind, they found out that high school wasn’t always a day at the beach.

Monday, October 8 *Happy Thanksgiving!*

1:30 – 6 p.m. ET – “The Hills Halfway Marathon” *Marathon*

We’re halfway to the end of “The Hills” Season 3 and to celebrate we’re giving you back-to-back episodes of everyone’s favourite L.A. trio. Miss the episode where Spencer got ‘artwork’ for the wall of the new apartment? The confrontation between frenemies Lauren and Heidi at Ketchup? Did you miss when Elodie totally let Heidi have it? Or the on going on again off again relationship of Audrina and Justin-Bobby? Catch it all this afternoon.

10:30 – 11 p.m. ET – “The Hills Cram Session”

Take a look back at all of the hottest moments from “The Hills” Season 3 so far with this 30-minute cram session.

Thursday, October 11
6 – 7 p.m. ET – “MTV Live”
Hedley will be in the studio for The Live Leak Performance and will perform tracks from their new album “Famous Last Words.” The band will also chat with the “MTV Live” hosts and audience about making the album and their recent cross country leak; which stopped in 5 cities across Canada. For free tickets and details on how to be in the “MTV Live” audience call (416) 355-3979, toll free 1-888-491-6888 or send an e-mail to liveaudience@mtv.ca. The Live Leak of “Famous Last Words” will be exclusively available at MTV.ca on October 23, one week before the album is released on October 30.

10 – 10:30 p.m. ET – “Newport Harbor” *Season Finale*
It’s time for the seniors say their final goodbyes. Clay and Chrissy promise to keep their relationship going while she’s at college, and Chase and Allie see each other one last time before she takes off for Europe. Chrissy leaves Newport feeling sad, but quickly experiences a new-found freedom.

Sunday, October 14
10:30 – 2 p.m. ET – “Life of Ryan” *Marathon*
He may be mentioned in the same breath as pro skateboarder Tony Hawk, have a skate park in his backyard, travel the globe and have a line of sneakers named after him, but the “Life of Ryan” is anything but a walk in the park. At just 17 Ryan, a skateboarding phenomenon, does travel the world showing off his skills, but he’s still a normal kid who spends his days at the skate park worrying about girls, curfews and acceptance, both from his peers and his parents. On top of all that, Ryan is still struggling with his parents’ recent divorce and strives to be a father figure to his two younger brothers. Watch back-to-back episodes to find out what it’s really like in the “Life of Ryan.”

Thursday, October 18
7 – 8 p.m. ET – “MTV Presents: Degrassi in Kenya” *Special*
This documentary follows the journey of several young stars from the internationally-acclaimed Canadian teen TV-series, “Degrassi: The Next Generation,” as they travel to Kenya to help build a school and in the process, learn more about the world and themselves.

10:30 – 11 p.m. ET – “Life of Ryan” *Season Finale*
In the season finale of “Life of Ryan” the 17-year-old skating phenom decides he’s tired of being pulled between his parents and their divorce drama and decides it’s time to move into neutral territory by buying a house of his own. However, this decision comes with adult responsibilities as he must convince his parents that he’s mature enough to be a homeowner, break the news to his two little brothers, find a roommate, and find the home of his dreams.

Tuesday, October 23
10 – 11 p.m. ET – “A Shot at Love with Tila Tequila” *Series Premiere*
MTV’s taking reality dating to the next level with the premiere of “A Shot at Love with Tila Tequila.” Guaranteed to be a roller-coaster ride of drama, conflict and emotion that busts stereotypes and challenges the norm, “A Shot at Love with Tila Tequila” features Tequila a 25-year-old bisexual model , whose MySpace profile is touted as having the most friends in the history of MySpace. “A Shot at Love with Tila Tequila” will follow Tequila as she whittles down a group of 32 suitors — 16 straight men and 16 gay women — who will live together and compete against one another in challenges to win her heart

Wednesday, October 24
10:30 – 11 p.m. ET – “Run’s House: Who’s House Special” *Special*
Whose house is it anyway? Watch as Justine, Angela, Jojo and the other Simmons family members take over Run’s traditional role of offering advice and offer their own words of wisdom on the day-to-day happenings of their family life.

Thursday, October 25
10:30 – 11 p.m. ET – “Date Ryan Special” *Special*
It’s “Life of Ryan” meets “Next!” If you watched “Life of Ryan,” you know that Ryan had a tough time finding a girlfriend. MTV gave viewers the opportunity to post their profiles online, and now you can watch the results as Ryan meets five lucky girls for their first date.

Sunday, October 28
3 – 5:30 p.m. ET – “Run’s House” *Marathon*
At the end of Season 3 Rev. Run and his family were in the process of major life changes. Rev. Run and his wife Justine were in the process of adopting a baby, JoJo was applying for college, and the girls were proving themselves to be mini-moguls in the making. Get caught up on what was going on in “Run’s House” and get ready for the premiere of Season 4 on November 1.

Wednesday, October 31
10:30 – 11 p.m. ET – “Run’s House” *Season Premiere*
The events in the new season of “Run’s House” will include the Simmons family adopting a new child, while Vanessa start’s her acting career, modeling, and working on the new Pastry sneaker line along with her sister Angela, who will also be working on her magazine. Jojo will be finishing high school and going to college, while Rev. Run will be working on his new album.

And coming to MTV in November…
The “2007 Europe Music Awards” – November 1 LIVE on MTV.ca