She may now be a Golden Globe and SAG award-winning actress but Jennifer Lawrence started out in the minor leagues.

The Silver Linings Playbook actress credits this MTV commercial for My Super Sweet Sixteen as launching her career.

Lawrence was only 14 when she filmed the commercial for the show.

The battle between DirecTV and Viacom continues to play out in social media with the latter posting a video retaliation to DirecTV CEO Michael White’s initial video.

Viacom has unleashed a VH1-style pop-up video that looks to discredit White’s video statement with the use of text bubbles.

The two companies are locked in a battle over programming fees, with DirecTV subscribers this week losing access to Viacom channels such as MTV, Nickelodeon and Comedy Central. Continue reading »

MuchMusic and MTV marked a milestone in 2011 reaching record highs of 404 million combined video views on their websites, up from 223 million in 2010.

Continuing to grow as leaders in the digital world with youth in 2011, saw average monthly video views double over 2010, with posting an increase of 64% in video views over 2010, with 286.4 million.*

Topping the online charts was JERSEY SHORE with 94.2 million video views on for all the seasons combined, taking #1 spot on Bell Media’s 2011 online Omniture charts. **

“MuchMusic and MTV continue to deliver online and in social media engagement with youth audiences across Canada,” said Neil Staite, Vice-President and General Manager, Music and Entertainment, Bell Media. “Our viewers look to us to be part of their social circle and be accessible 24-7 across all platforms. Catering to, curating for, and caring about our viewers is what we do best, and our 2011 results are testimony to our continued success.”

According to Klout, a popular social web company which measures social influence, Much is among the top-ranked brands for social media influence and the most liked domestic brand on Facebook. In 2011, the MuchMusic’s official Facebook page saw an increase in ‘likes’ of 233%, up to 886,604 from 226,113 in 2010, while MTV Canada experienced an increase of 137% page ‘likes’ up to 72,934 up from 30,726 likes in 2010.

In the Twitterverse, @MuchMusic increased followers by 90% with a total of 236,067 up from 123,682 in 2010 and @MTVCanada experienced an increase of 50%, up to 69,349 followers, up from 44,530.1

Unfortunately, due to illness, the FLORENCE + THE MACHINE PLAYS WITH MTV NEWS taping scheduled for Thursday, Dec. 1, has been cancelled. Subsequently, the special FLORENCE + THE MACHINE PLAYS WITH MTV NEWS, set to premiere Friday, Dec. 23 at 9 p.m. ET, on MTV, is also cancelled.

It’s another Canadian election! Do young people care? According to history, young voters don’t… but MTV doesn’t believe it. MTV NEWS PRESENTS IMPACT is rallying young people – no pundits, no slogans, no rhetoric –for an all-new federal election special.

Young voters of all political stripes, including those still undecided, speak their minds on democracy and the issues they care about in MTV NEWS PRESENTS IMPACT: ELECT THIS, premiering Monday, April 25 at 9 p.m. ET/PT on MTV.

Led by law student, youth voter, and MTV NEWS political correspondent Mike Anderson, MTV NEWS PRESENTS IMPACT: ELECT THIS asks why young people aren’t being approached about issues surrounding the federal election and throws down the gauntlet, challenging the political parties to address the youth vote… before they lose it. 

This is the ninth installment of the MTV NEWS PRESENTS IMPACT series. The original Canadian series take an in-depth look at serious topics that impact MTV viewers and aims to spark discussion and debate. Previous installments include the highly rated MTV NEWS PRESENTS IMPACT: INSIDE THE PROTEST, which sparked a flux of conversation and opinions about the G20 protests and the showdown between riot police and protesters; MTV NEWS PRESENTS IMPACT: BULLIED TO DEATH which explored the sudden emergence of suicides associated with anti-gay bullying and shed light on real life bully experiences, and MTV NEWS PRESENTS IMPACT: ABORTION STORIES which examined the spectrum of controversy around abortion and featured interviews with individuals close to the issue.

For more information on MTV NEWS PRESENTS IMPACT: ELECT THIS, please visit

What happens when people stop being polite, and start getting real? The longest (and first) reality show just got longer, MTV has officially picked up two more seasons of the series.

The show is currently in it’s 25th season (Las Vegas Redux) and currently casting for season 26. This pick up means the show will continue into it’s 28th season and most likely for many years after that. Like most shows the series is relitvely cheap to create which makes the season pick ups a no brainer for MTV.

The current season airs Wednesdays @ 10pm on MTV Canada.

The critically acclaimed and soulfully sweet Adele makes her way across the pond for a special visit to MTV on Tuesday, March 1. While at CTV’s legendary Masonic Temple in Toronto, Adele closes MTV LIVE at 6 p.m. ET with a one-song performance, then sticks around to chat with MTV NEWS hosts Aliya-Jasmine Sovani, Johnny Hockin, and Sharlene Chiu and perform more songs from her sophomore album 21. The intimate conversation and performance is captured in a

30-minute special ADELE PLAYS WITH MTV NEWS premiering Wednesday, March 16 at 8:30 p.m. ET, exclusively on MTV.

MTV NEWS brings viewers a daily look at the uncharted landscape of popular culture. Every day, hosts Aliya-Jasmine Sovani and reporters Johnny Hockin, and Sharlene Chiu report on breaking news in the world of music, movies, and celebrity. The show often features in-depth interviews with emerging and established musical artists, including Arcade Fire, Brandon Flowers, Broken Social Scene, Dave Navarro, Kanye West, Usher, Wintersleep, and many more,

Adele performs in The Concert Hall at Toronto’s Masonic Temple, home to MTV in Canada. The long-standing landmark at the corner of Davenport and Yonge was home to concerts by David Bowie, The Pogues, as well as Frank Sinatra, Bing Crosby, Led Zeppelin, and The Ramones before its transformation into the Canadian home of MTV. The venue has operated under various names and served as a rehearsal space for The Rolling Stones.

English singer-songwriter Adele burst into the British music scene in 2006 at the young age of 17. Her soulful voice and passionate lyrics made her the talk of an entire country before becoming the No. 1 breakthrough act in 2008. After a record-breaking performance on SATURDAY NIGHT LIVE later that year, Adele’s talent gained worldwide recognition, both commercially and critically. Her first album 19 debuted at #1 and was certified double platinum in the UK. It also garnered her five Grammy nominations, two of which she won. Her sophomore record, 21, debuted at #1 in 17 countries and has sold over one million units since its release outside of North America in mid-January. North American fans can find 21 in stores today.

CTV announced today a slate of special programming on Wednesday, Feb. 9 in support of Bell Let’s Talk Day, an initiative dedicated to encouraging a national conversation about mental health in Canada in order to eliminate the stigma attached to mental illness.

CTV’s family of properties, including CTV, CP24, TSN, MuchMusic and MTV, present a day of original programming focusing on mental health.

Bell Let’s Talk Day at CTV features candid interviews with Olympian Clara Hughes, Margaret Trudeau and TSN’s Michael Landsberg, expert commentary and advice, and first-hand accounts from Canadians of all ages.

On Bell Let’s Talk Day on Feb. 9, Bell will contribute $.05 for every long distance call and text message its customers make to support mental health related initiatives across the country. Additionally, Canadians are encouraged to engage in dialogue about mental health through social media, and access information about the mental health community on or

Below is a full list of new programming in support of Bell Let’s Talk on Wednesday, Feb. 9 (all times ET; visit to confirm local broadcast times).




CANADA AM looks at the signs and stigma of mental illness with Mary Deacon, Chair, Bell Mental Health Initiative. Also on the show this morning are celebrity panelists Clara Hughes, Margaret Trudeau and Michael Landsberg who open up about their personal struggle and tell us how getting help changed their lives. CANADA AM airs weekdays beginning at 6 a.m. on CTV.



THE MARILYN DENIS SHOW’s Strong Women series (an inspirational week-long look at how women can achieve their ultimate career goals at any age) features Canadian Olympic Champion Clara Hughes on Feb. 9. Hughes shares secrets to her success in achieving the Olympic dream and why she became an avid spokesperson for the Bell Let’s Talk campaign to help reduce the stigma around mental illness. THE MARILYN DENIS SHOW airs weekdays at 10 a.m. and 2 p.m. on CTV.



ETALK is supporting Bell Let’s Talk with a week’s worth of programming dedicated to getting the conversation started about mental health. On Monday, Feb. 7, Lainey talks candidly with Bell Let’s Talk spokesperson Clara Hughes; on Feb. 8, Sophie Gregoire Trudeau sits down with her mother-in-law Margaret for an in-depth chat about mental illness; on Feb. 9, Clara Hughes stops by the ETALK newsroom to chat more with Ben Mulroney about her role as the Bell Let’s Talk Day spokesperson; and on Feb. 11, ETALK sits down with OFF THE RECORD host Michael Landsberg. ETALK airs weeknights at 7 p.m. on CTV and 6 p.m. on E!.

Additionally, the new 30-minute special ETALK INK: Margaret Trudeau, airing Feb. 5 at 5:30 p.m. and Feb. 9 at 1 p.m. on CTV, follows Sophie Gregoire-Trudeau as she sits down with Canada’s former first lady Margaret Trudeau in her Quebec home to have a personal and revealing conversation about Margaret’s new book Changing My Mind and her triumph over mental illness. Margaret and her daughter-in-law also discuss family, her “wild” days partying with many celebrities and why she was not a picture-perfect Prime Minister’s wife. Justin Trudeau also speaks about his mom’s journey through mental illness.



CTV Toronto will have Clara Hughes on TALKBACK TORONTO at 12 p.m. where she will take calls from viewers and talk to Ken Shaw and Christine Bentley about her involvement in mental health awareness. In addition, CTV News Channel and local CTV stations across the country will tell Clara’s story on Feb. 9.



All day long, CP24 carries on a conversation about mental health issues and awareness for Bell Let’s Talk Day starting at 7:40 a.m. on CP24 BREAKFAST with Olympian and spokesperson for Bell Let’s Talk Day Clara Hughes. The day culminates with a one-hour special on Mental Health awareness with Stephen LeDrew on LEDREW LIVE at 9 p.m.



MTV has produced new MTV IMPACT segments for MTV NEWS on Monday, Feb. 7 and Wednesday, Feb. 9 at 6:26 p.m. and 8 p.m. These segments feature youth talking about their experiences with mental illness. Additionally, the MTV on-screen bug will be blue, the Bell Let’s Talk logo colour, to raise awareness and support the initiative on Feb. 9.

Additionally, beginning at 2 p.m., MTV airs back-to-back TRUE LIFE episodes addressing mental health themes. The episodes explore bi-polar disorder, autism, schizophrenia, and body dysmorphic disorder. All episodes are available at

Online, MTV has developed a microsite to house mental health content. The page also includes information on the Bell Let’s Talk campaign.



Beginning at 7 p.m. ET, MuchMusic airs back-to-back episodes of DEGRASSI with mental health themed storylines. MuchMusic Host, Lauren Toyota delivers information to viewers about Bell Let’s Talk Day through live interstitials throughout the day.



On OFF THE RECORD at 5 p.m., host Michael Landsberg sits down with Clara Hughes to talk candidly about mental health and its affect on her Olympic and sporting career.

MTV will stick by its controversial North American version of Skins despite plenty of public outcry over the explicit nature of it.

The series, shot in Toronto last year, has copped criticism from the Parents Television Council who claims the show borders of child pornography.

“I think it’s always good when people are talking about you and people are certainly talking about (Skins),” MTV programing chief David Janollari told the Hollywood Reporter.

“Certainly Skins is a bolder step in the scripted direction for us,” said Janollari. “You’re always going to have haters. And MTV is no stranger to that kind of reaction, most recently with Jersey Shore and going all the way back to Jackass.”

Saturday Night Live has recently spoofed the series , to which Janollari is all for.

“It’s always flattering when you’re spoofed by SNL two weeks into your series run,” he said. “That’s great and that really helps.”


Logo announced today that it has acquired the rights to air the second season of MTV Canada’s cult hit talk show, “1 girl 5 gays.”  

Not for the bashful or faint at heart, “1 girl 5 gays” pushes the envelope in a series of quick fire, roundtable question and answer sessions with the namesake “1 girl and 5 gays” that would make most people blush.  

In this “Hot Topics for 20-Somethings,” our adorable straight girl host throws out outrageous questions of sex, love and life to a rotating panel of take-no-prisoners and tell-it-like-it-is gay boys.  

Not your typical late-night “interview couch,” think of it as an adult version of “Truth or Dare,” without the dares.  

Largely unedited for content and definitely not safe for daytime, “1 girl 5 gays” will continue to anchor Logo’s weeknight, late-night lineup where the first season increased ratings in its Midnight time slot +55% compared to the network’s Q4 2010 average for that time period.  

The first of the second season’s 40 episodes premieres on Monday, February 7th at Midnight.

“‘1 girl 5 gays’ has been a sleeper hit for Logo,” said Marc Leonard, Senior Vice-President of Multiplatform Programming, Logo.  “Without much initial fanfare, and after much pleading from fans of the show on, it was added to our schedule and quickly became one of the most tweeted and talked about shows on the network.  We know our viewers can’t wait to see what boundaries will be pushed in the second season, and we’re all just a little bit scared.”

“1 girl 5 gays” brings together host Aliya-Jasmine Sovani with a panel of five of her best gay friends for frank, funny, and always fierce discussions on sex and relationships.  The alternating group of gay men, chosen for their sass, individuality, and confidence, never shy away from outrageous or taboo subject matters.  Each member of the rotating panel is smarter, funnier and more honest than the next, and the laugh-riot that ensues is more like late night smack-talking with your college besties than your typical 11pm strip.  “1 girl 5 gays” – she asks, and they do tell.

“1 girl 5 gays” is produced by Garrett Wintrip with Alex Sopinka as Executive Producer and Pam De Montmorency as Supervising Producer.  Mark McInnis is Vice President of Production, Much MTV Group and Brad Schwartz is Senior Vice President and General Manager, Much MTV Group.  Bob McLaughlin is Senior Vice President, Production, CTV and Susanne Boyce is President, Creative, Content and Channels, CTV Inc.

For more information on “1 girl 5 gays” and to catch up on episodes from the first season, go to  For up-to-date “1 girl 5 gays” news and exclusives, join the 1 girl 5 gays Facebook page.