MTV Video Music Awards

Get ready for a night of sizzling performances from the hottest artists at the 2010 MTV VIDEO MUSIC AWARDS, airing live in Canada on Sunday, September 12 at 9 p.m. ET on MuchMusic.

Kayne West, Drake, and Florence + The Machine are scheduled to take the Nokia Theater stage in LA, bringing fans an evening filled with groundbreaking performances that are guaranteed to leave them wanting more.

With the highly anticipated release of Kanye West’s new album this fall, music lovers and fans alike tune in to see what the rapper has in store for the audience when he hits the VMA stage.

This year’s awards marks the first VMA performance for Grammy® nominated hip-hop artist Drake and UK indie favorite Florence + The Machine, who performs her 4-time VMA nominated “Dog Days Are Over.” Nicki Minaj, Emma Stone, Penn Badgley, Trey Songz, Selena Gomez, and Ne-Yo are the first presenters confirmed for the show.

Additional performers, presenters, and host to be announced on a later date.

“To be performing and nominated at this years VMA’s is completely amazing and especially for the song ‘Dog Days.’ I recorded that song in a cupboard with no instruments and the sound of the drums was me banging my hands on the wall, clacking pens on Mpc’s and generally causing a cacophony with anything I could lay my hands on,” said Florence + The Machine.  “For this song to be recognized at such an iconic event is a total dream. For me ‘Dog Days’ symbolizes apocalyptic euphoria, Chaotic freedom and running really really fast with your eyes closed. I hope to somehow encapsulate those things in my performance at this years VMA’s. I would also hugely like to thank everyone at the VMA’s for giving me this opportunity.”

Official sponsors of the Canadian broadcast of the 2010 MTV VIDEO MUSIC AWARDS are Joe Fresh Style, Virgin Mobile, Yaz, BlackBerry®, MAZDA2 and Coors Light.

Jesse Ignjatovic/Den of Thieves is the Executive Producer for the 2010 MTV VIDEO MUSIC AWARDS. Dave Sirulnick is Executive Producer. Garrett English is co-Executive Producer/Executive in Charge of Production. Amy Doyle is co-Executive Producer. Joanna Bomberg is Executive in Charge of Music and Talent. Jen Jones is co- Executive Producer. Hamish Hamilton is Director. Wendy Plaut is Celebrity Talent Executive.

The 2010 MTV VIDEO MUSIC AWARDS are available to a potential viewing audience of more than 1.2 billion people via MTV’s global network of 63 channels reaching 605 million households around the world as well as through syndication.  In addition, its convergent programming & content will reach the entire interactive community, via MTV’s more than 200 digital media properties around the world.

There was so much drama and backlash surrounding Kanye West’s interruption of Taylor Swift’s award acceptance, that it practically went unnoticed when Lil Mama jumped on stage during the epic performance by Jay-Z and Alicia Keys at the end of the MTV VMAs.

Well, now that some of the drama has blown over, both Jay-Z and Alicia Keys have spoken out about their experience during talk show appearances. Neither artist was impressed by the interruption of their performance, not surprisingly.

In response to the incident, Jay-Z said: “Me, personally, I would never do that.  I would never have the nerve to do that. It’s just like, someone’s up there performing, we went through rehearsals, we did run throughs and we worked really hard at the performance to put on a show for people and to interrupt that moment for us, you know, I don’t think that was the right thing to do. I actually thought it was the equivalent of what Kanye did to Taylor Swift.  And I’m cool with her being excited and all that but you have to understand, people put in work to make that performance happen, that took weeks.  I was a little angry to be honest, but what I’ma do, fight Lil Mama?”

Alicia Keys played it down a little bit more when asked about the performance on the Today Show, stating “I would rather not speak about it because the performance was so phenomenal it doesn’t even matter about anything else.  Jay-Z and I are native New Yorkers.  It’s kind of a classic New York song like new Frank Sinatra, Liza Minnelli.  I can appreciate her being overwhelmed and inspired but we would have preferred she did it from her seat.”

Last night’s most talked about moment at MTV’s Video Music Awards 2009, was when Kanye West came on stage and took the microphone from Taylor Swift while she was making her speech to accept the first award of the night. Kanye West interrupted Swift’s moment of glory to voice his disagreement – essentially mentioning that the award should have gone to Beyonce, who made the best video of all time.Once putting the microphone back in her hands, Kanye west was apparently escorted out of the building, while Taylor was left standing in shock in the stage, unsure of what to do or say until the commercials started to roll.

It seems that every year during their award shows, MTV does something controversial, which has viewers and critics wondering if last night’s antics were just another publicity stunt. Especially, since at the end of the night, when going onstage to receive her own award, Beyonce rectified the situation by bringing Taylor Swift back onstage to have her “moment’. If any other artist had been involved last night, I would be more easily swayed that what took place was staged; but with Kanye West involved it’s not hard to think that perhaps the outspoken artist really has it in him to be so rude.

Do you think last night’s events at the MTV VMAs were staged?