– Earth Day 2009 is Wednesday, April 22nd, and digital television network ichannel is airing a ubiquitous offering of environmental themes throughout that entire week of programming.
The special Earth Week schedule begins on Monday, April 20th, with an @issue titled “Preservation of the Ozone” at 8:00pm and 11:00pm ET and PT. Immediately following is a documentary on how over seven million inhabitants of the Pacific Islands are dealing with elevated water temperatures, violent storms and rising sea levels, as a result of climate change in “Rising Waters” on idocs.
On Tuesday, April 21st, @issue’s topic is the fishing industry and its affect on oceanic populations in “Have Our Fisheries Dried Up”. A similarly themed idoc follows called “Farming the Seas”, a sequel to the award-winning PBS special “Empty Oceans, Empty Nets”.
On Earth Day, @issue spotlights three companies that are making environmental responsibility a priority that could actually prove profitable, “Agents of Environmental Change”. The idoc at 9:00pm, “The Disappearing of Tuvalu: Trouble In Paradise”, concentrates on the tiny South Pacific country of Tuvalu. Inhabitants there are likely to have to evacuate within the next 50 years, because of rising seas and increasingly violent climate changes.
Thursday’s prime time lineup begins with Green Matters, a forum for practical application techniques, products and practices that average people can employ to improve the environment. Next, a spotlight on the ecological crusaders belonging to “Canada’s Clean Air Crew” airs on @issue. Then, a National Geographic special Australia’s Great Barrier Reef offers breathtaking underwater cinematography and fascinating narration about various indigenous oceanic species.
@issue on Friday, “Champions of Conservation”, profiles companies that are conscientiously conserving resources and employing renewable energy sources. At 9:00pm and 10:00pm, a six part BBC series launches. Hot Rocks – Journey to the Centre of the Earth deals with the impact that Mother Nature and geological phenomena have had on the habitats of past civilizations.
The eight part series Precious Earth launches on Saturday, April 25th, completing the week of programming focusing on the themes of our air, water, land and world.
ichannel – Intelligent Television – is available by subscription through local cable and satellite television providers across Canada.
For more information, contact:
Rosemary Fusca, Head of Programming, (416) 756-5523, firstname.lastname@example.org