Grammy Awards

Shattering a Global record, last night’s 53rd Annual GRAMMY Awards was the most-watched broadcast in half a decade.

With the large number of stellar Canuck artists nominated for the golden gramophone this year, the Awards were clearly an event Canadians were eager to see.

Global beat out the competition pulling in a record-breaking 3.3 million viewers (Ind. 2+). The three-hour broadcast peaked at 9:12pm with 4.4 million viewers (Ind. 2+) watching as Justin Bieber and Usher took to the stage.

Leading up to the awards broadcast, 740,000 viewers (Ind. 2+) were equally captivated by ET Canada’s one-hour live red carpet pre-show special. Now in its sixth consecutive year, The Grammy Awards: ET Canada Live beat out the E! red carpet pre-show nationally in the 7-8pm hour by 144% for Ind. 2+ and 68% for Adults 18-49.

DATA HIGHLIGHTS (All data A18-49 unless otherwise indicated):

· Total reach for GRAMMY Awards broadcast tallies up to an impressive 10 million viewers who watched at least part of the broadcast (Ind. 2+, national)

· Global wins the night both nationally and in all metered markets with 1.6 million viewers in the key A18-49 demo

· Broadcast up by 21% year-over-year nationally and in the key Toronto market

 

For a complete recap of all the GRAMMY Awards highlights viewers can tune into ET and ET Canada tonight beginning at 7pm ET/PT on Global.

Source: All data based BBM Canada PPM – Feb. 13, 2011 based on overnight data. All 2010 data is BBM PPM Confirmed.

Sunday, February 13 – 8pm ET/PT on Global

**Featuring Performances By Drake, Rihanna, Arcade Fire, Eminem, Cee Lo Green, Lady Gaga and Katy Perry**

Live from the Staples Center in Los Angeles, the 53rd Annual GRAMMY� Awards honour excellence in the recording industry. The ceremony will feature performances by the hottest musicians of the year including Drake, Rihanna, Arcade Fire, Eminem, Cee Lo Green, Lady Gaga, Miranda Lambert, Katy Perry and more.

Sunday, February 13 -7pm ET/PT on Global

ET Canada’s Cheryl Hickey, Rick Campanelli and Hollywood correspondent Matte Babel will be reporting live from the red carpet, talking to the stars attending the GRAMMY� Awards, and getting all the glamorous details on who they are wearing. This year’s show will also feature a live Twitter feed, video questions from Canadians and a fashion instant poll – where fans can vote on the stars’ outfits on www.globaltv.com/etcanada.

Roll out the red carpet and pump up the volume for music’s biggest night – the 53rd Annual GRAMMY® Awards are back and more star-studded than ever.

Broadcast live on Sunday, February 13 – 8pm ET/PT on Global, the prestigious award ceremony features the year’s most celebrated recording artists as they duke it out for a spot in GRAMMY history.

Off the chart acts like Eminem, Cee Lo Green, Lady Gaga, Miranda Lambert, Katy Perry and Canadian rockers Arcade Fire will take to the stage.

Then, keeping with GRAMMY tradition, the show will include a special duet between Canada’s very own Drake and pop sensation Rihanna.

And if that isn’t exciting enough, rock legend Mick Jagger will make his very first live appearance on the GRAMMY stage as part of the broadcast’s “In Memorium” tribute, which pays homage to music icons that have passed away in the past year. This is the show that music lovers simply cannot miss.

“Even at the height of awards season, the GRAMMYS always stands out above the crowd with its unique combination of A-list talent, super energetic atmosphere and unforgettable one-off performances that will have everyone talking the next day,” said Barb Williams, SVP, Content, Shaw Media. “Plus, Canadians have a special red carpet pass as ET Canada is back on location to access all the stars in the red hot moment. With Cheryl, Rick and Matte joining forces, our viewers will be revved up for an amazing show.”

As the only Canadian entertainment outlet positioned on the GRAMMY red carpet, ET Canada’s special one-hour pre-show, The GRAMMY Awards: ET Canada Live kicks-off the night starting at 7pm ET/PT and will lead directly into the Awards broadcast. ET Canada’s Cheryl Hickey, Rick Campanelli and new Hollywood Correspondent Matte Babel will be at the top of the carpet and catching all the biggest stars as they enter the Staples Center.

Plus, this year’s GRAMMY pre-show is shaping up to be its most interactive yet. ET Canada viewers can stay on top of all the red carpet developments by following the show’s Twitter feed http://twitter.com/etcanada and watching for their own tweets to appear on air during the show.  Fans will also be submitting video questions to ask the stars and can participate in the ‘Fashion Instant Poll’ where they can vote on the celebrity outfits throughout the show. For all this and more, fans should visit etcanada.com.   

And for a complete recap of all the GRAMMY Awards highlights viewers can tune into ET Canada Monday, February 14 at 7:30pm ET/PT, following Entertainment Tonight at 7pm ET/PT on Global.

Taylor Swift has had quite the year. After exploding onto the scene a mere couple of years ago, she quickly made her way from the country music market to mainstream music. 2009 and 2010 (so far) have been two of the best years for the young star, and while she’s clearly popular, many are questioning whether she deserved the Grammy wins.

Okay, fine, she’s popular, she’s young, she appeals to a number of demographics. That makes her the ideal candidate for a People’s Choice Award; but has she really earned the right to a Grammy, the Academy Awards of Music which many artists wait a lifetime for?

I don’t have that answer, but tell me what you think!!