Discovery Channel struck gold last night – ratings gold – with the season premiere of GOLD RUSH 2. The series, which follows six down-on-their luck men as they risk everything in an attempt to strike it rich in the wilderness of Alaska, drew Canadian viewers into the next chapter of their against-all-odds story.
Tuesday night’s season premiere attracted 496,000 Viewers P2+*, and also carried the night in the key demos of A25-54 (272,000) and A18-49 (237,000).
The audience increased across all three demos, versus its Season 1 average last winter: up 31% for A25-54; 8% for A18-49; and 10% for P2+. GOLD RUSH was the #1 program of the day across all specialty television Tuesday night, including both US and Canadian specialty channels.
Catch an encore presentation of season premiere, “The Off Season,” on Sat., Nov., 12 at 11 p.m. ET/8 p.m. PT.
The series continues in its regular Tuesdays at 10 p.m. ET/PT slot next week with the second episode, “Twist of Fate,” which sees Todd Hoffman’s crew returning to Porcupine Creek for their second gold mining season.
In a make-or-break year, they have to find gold and fast. But this year they’re no longer rookie miners. The hole they dug last year kept flooding, becoming increasingly dangerous.
But this year they came prepared with a new pump that can drain their hole within hours.
Meanwhile, “Dakota Fred” Hurt has his own ideas for the Porcupine claim. Hurt spent the second half of last season working with the Hoffmans at Porcupine at the request of the claim owner, Earl Foster.
Now, Hurt thinks he can do a better job of mining the claim than the Hoffmans did. He visits Foster to talk to him about the future of the claim, just as the Hoffmans begin finding more gold in the first few days than they found all of last season. But just as they are clearing the gold out of their pay dirt, Hurt arrives at the claim site and drops a bombshell on the Hoffmans…