The future of fashion has arrived! Bell Media announced today it has acquired FASHION STAR, a new reality check for fashion wannabes hosted and executive-produced by Supermodel Elle Macpherson, for CTV Two and MuchMusic.
Featuring celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos, the series gives 14 unknown designers the chance to win a multi-million dollar prize to launch their collections in American retailers.
Hot on the heels of Toronto Fashion Week (Mar. 12-17), FASHION STAR kicks-off with a 90-minute premiere Tuesday, Mar. 13 at 9:30 p.m. ET/PT on CTV Two.
The competition series resumes with one-hour episodes beginning Tuesday, Mar. 20 at 10 p.m. ET/PT on CTV Two. Encore presentations can be seen Mondays at 9 p.m. ET/PT beginning Mar. 19 on MuchMusic, following the finale of PRETTY LITTLE LIARS.
FASHION STAR follows competing designers as they participate in weekly tasks designed to further develop and expand their fashion empires. Caprice Willard, Terron E. Schaefer, and Nicole Christie are the industry heavyweight judges that vie for the rights to purchase and exclusively carry the work of the up-and-coming designers each week. The designers who do not sell any of their items to the buyers will be up for elimination. Celebrity mentors Simpson, Richie and Varvatos will be able to save designers from the chopping block. In the end, one designer will successfully combine fashion and business to become the next “Fashion Star.”
The winner receives $6,000,000 in orders for capsule collections, which consist of a few select items sold in three of America’s largest retailers. At the end of each episode, the winning designs showcased on the episode that week will be made available in select stores. The winning designs will be available online to Canadian consumers the next day.