Disney

Disney and YouTube are set to announce a $10-15 million content partnership.

The New York Times is reporting that the agreement will see YouTube investing millions of dollars in new original programming that will be produced by Disney and screened on a new co-branded channel.

The output will be distributed on both YouTube and Disney.com.

YouTube recently outlined a plan to bring more premium content to the site through a slew of new video channels. However, YouTube has emphasised that it will continue to act as a distributor and not move in to production.

“It’s imperative to go where our audience is,” said James A. Pitaro, co-president of Disney Interactive. He said that the aim of the partnership is to “bring Disney’s legacy of storytelling to a new generation of families and Disney enthusiasts on the platforms they prefer.”

Source: NYTimes