CTVglobemedia

Things are being mixed up at the Nation’s Music Station. Muchmusic announced yesterday (via Twitter) that their new flagship daily show will be called “New Music Live” (@muchNML). The show is replacing the now defunct Much On Demand series which aired from 1997-2010.

No real details on the series have been released but we know that the series will have similar elements to Much On Demand including live performances, videos and VJ’s at the helm at Muchmusic’s street-level studios at 299 Queen Street West.

The show will be a part of the much larger overhaul of Muchmusic as it’s on it’s way to HD. The control room has been completely converted over as has the new studio. The space has been completely transformed and has become much roomier since the makeover. Click here to see photos of the new studio.

The show is expected to premiere next week at 5pm on Much.

 

The CRTC (Canadian Radio & Television Commission) has denied Muchmusic’s application to decrease the amount of Music Videos it has to play. CTVglobemedia asked the commission to lower the amount of video broadcast from 50% to 25% citing the availablity of these videos on other platforms make the business not as viable as it use to be. They claim the model has changed drastically since the channel launched in 1984.

They wanted to move the channel into more “lifestyle” programming taking a page from it’s sister network MTV. It’s also worth nothing that MTV (MUSIC Television) cannot technically play any music/videos because their licence is currently based on the Talk TV format.

But Senior Vice President of MuchMTV, Brad Schwartz, still expects the change to happen at some point.

That being said the commision did approve Muchmusic’s request to play more films which will continue to air as the “MuchMovie”

Do we care that MuchMusic/MTV don’t play as much music videos anymore considering the availability of them online? Let us know.