CTV Two

With a new name, a new lineup, and for the first time in HD, CTV Two has exploded onto Canada’s television scene with primetime audiences increasing by double and triple digits, both nationally and in Canada’s largest television markets.

Recent final data from BBM Canada confirms that CTV Two now leads Citytv nationally and in Vancouver with total viewers, A18-49 and A25-54.*

Meanwhile, the newly minted network has seen primetime audiences explode by 122% in Toronto. CTV Two is the only Canadian conventional network to experience growth nationally and in all local markets with total viewers and all key adult demos.

With a solid lineup that heavily favours new and returning comedies, CTV Two has also seen three of its programs land in Canada’s Top 20 most-watched television programs for both A25-54, compared to four for Global and just one for Citytv and CBC, including TWO AND A HALF MEN (#6), CRIMINAL MINDS (#17), and MIKE & MOLLY (#18).

“In June, we outlined a branding and programming plan to build CTV Two into a destination network for both audiences and advertisers, and we think we’ve delivered on that plan,” said Phil King, President, Programming and Sports, Bell Media. “We couldn’t be happier with these early results.”

CTV Two Vancouver/Victoria is now available in high definition on Bell Satellite TV (Channel 1154) using the call letters CTV2v. The new HD channel is in addition to the standard definition Channel 256, which remains available. 

“CTV Two Vancouver/Victoria is now able to bring its amazing programming lineup in High Definition to Bell TV viewers,” said Kevin Bell, Acting General Manager, CTV Two Vancouver/Victoria. “Today’s announcement allows us to serve our community and all of British Columbia much better.”

CTV Two Vancouver/Victoria delivers more than must-see entertainment programming; it also delivers top-notch local news loaded with energy, enthusiasm and intense pride for the region. From its street-front Victoria broadcast headquarters and Nanaimo news centre, the station’s news team, led by Hudson Mack, CTV Two Vancouver/Victoria broadcasts local news weeknights from 5 – 6:30 p.m. and Vancouver Island Report at 6:30. 

The station rounds out each weekday with CTV NEWS at 11 p.m. following up on the day’s top stories. Weekend coverage happens with CTV NEWS AT SIX on Saturday and Sunday. The station’s excellence goes far beyond local news: it’s one of the leading supporters of community groups and charitable organizations on Vancouver Island through its sponsorships of local activities and events. 

Bell Media announced today that its newly branded conventional network CTV Two will launch on Monday, Aug. 29 at 6 a.m. local time.

Immediately accessible to nearly 90% of English viewers from coast-to-coast, the newly branded stations are CTV Two Vancouver/Victoria, CTV Two Alberta, CTV Two Toronto/Barrie, CTV Two London, CTV Two Windsor, CTV Two Ottawa, and CTV Two Atlantic.

The CTV Two schedule features some of Canada’s most-watched series as well as local CTV News programming in most markets. And, for the first time, CTV Two will transmit in High Definition beginning Aug. 31.

A navigational brand directing viewers to a second platform for CTV programming, the CTV Two Fall Schedule has been loaded with Top 20 hits and some of this Fall’s most-anticipated new programs, including THE X FACTOR, premiering Sept. 22.

The schedule immediately positions CTV Two as one of Canada’s most competitive conventional networks. Additional CTV programming found on CTV Two includes TWO AND A HALF MEN, CRIMINAL MINDS, CSI: MIAMI, LAW & ORDER: SVU, THE VAMPIRE DIARIES, NIKITA, AMERICA’S NEXT TOP MODEL, MIKE & MOLLY, ANDERSON, and THE ELLEN DEGENERES SHOW.

For premiere dates, see companion release, “Bell Media Announces Initial Fall 2011 Premiere Dates for CTV and CTV Two”.

The launch of CTV Two will also see the expansion of the CTV News brand on August 29 in Vancouver/Victoria, Toronto/Barrie, London and Windsor. While still retaining their editorial independence, the former /A\ NEWS broadcasts are instantly strengthened under the umbrella of the CTV News brand. The local CTV NEWS broadcasts will feature the CTV brand in the on-air graphics featured in the newscasts, while new sets will debut as well.

Additionally, the local morning shows on CTV Two Ottawa and CTV Two Atlantic will be rechristened CTV MORNING LIVE, to be consistent with the name of new morning shows launching in western markets on CTV this fall. CTV Two Alberta, formerly known as ACCESS, will retain its mandate as the educational broadcaster for the province of Alberta, with 50% of its schedule dedicated to commercial-free educational programming.

For the first time, CTV Two Vancouver/Victoria, CTV Two Toronto/Barrie, CTV Two London, CTV Two Windsor and CTV Two Ottawa will transmit over the air and via major television distributors in High Definition, as of Wednesday, Aug. 31, strengthening the network for both viewers and advertisers. The plan to convert transmitters in these markets to HD began in spring 2010, with Bell Media making a significant investment into the conversion in time for the launch of CTV Two.

The local CTV Two stations are currently undergoing a re-branding effort that will see the CTV brand surface on everything from vehicles and building signage to stationary and merchandise. The new local CTV Two stations will use the CTV brand in their ongoing community investment initiatives, providing a more powerful extension of support into the communities they serve.

Marking the synergy between the CTV and CTV Two brands, the new CTV Two schedule will receive significant promotional support across CTV’s main schedule in some of television’s biggest programs. A comprehensive external promotional campaign, including local radio, print and outdoor advertising, will also roll out in the coming weeks.

With just over three weeks to go before the most anticipated month in television, Bell Media announced today the first wave of Fall 2011 premiere dates for CTV and its sister network CTV Two (previously /A\).

Laying the ground work for another #1 Fall Season, launch dates for seven new and 12 hit returning series on CTV, and six new and eight returning hits on CTV Two are confirmed, headlined by the hottest new competition series on the planet, Simon Cowell’s THE X FACTOR.

The new recruits join the new Fall schedules already brimming with established Top 20 hits.  

In addition to THE X FACTOR, the flashy new anchor to CTV’s Wednesday night lineup and CTV Two’s Thursday night lineup, is daytime’s hottest new Monday – Friday talk show ANDERSON which airs at 3 p.m. ET on CTV Two and 5 p.m. on CTV.

 

CTV

The first wave of confirmed premiere dates for new CTV series include, Tuesday night crime/mystery drama UNFORGETTABLE, starring Emmy®-nominated actor Poppy Montgomery; Friday night crime drama thriller GRIMM; and Sunday’s powerful new duo featuring fantasy drama ONCE UPON A TIME and the big-buzz period drama PAN AM, starring Emmy®-nominated actor Christina Ricci and Québec-native Karine Vanasse. Also joining the schedule is the a capella singing competition series THE SING-OFF on Saturdays and the weekday multi-Emmy® Award-winning THE ELLEN DEGENERES SHOW.       

In addition, premiere dates are set for returning favourites including Canada’s #1 series THE BIG BANG THEORY and Canada’s #1 drama GREY’S ANATOMY, both back in their must-see Thursday night timeslots; Canada’s #1 returning new drama BLUE BLOODS; and primetime hits THE AMAZING RACE, DESPERATE HOUSEWIVES, CSI, CSI: NY, CASTLE, and more.

 

CTV Two

In addition to THE X FACTOR and ANDERSON, the first wave of premiere dates for CTV Two’s engaging new Fall lineup include a new Tuesday night combo, the hilarious comedy MAN UP, and police drama THE PROTECTOR.

Some of TV’s hottest series joining CTV Two’s new lineup include the Emmy®-nominated MIKE & MOLLY, which joins the new Monday night comedy block. The #1 crime drama in Canada last year, CRIMINAL MINDS joins the CTV Two lineup on Wednesdays along with veteran drama LAW & ORDER: SVU. The action-packed Top 20 hit CSI: MIAMI anchors CTV Two’s fresh-new Sunday night lineup. Additionally, fan favourites returning to CTV Two this Fall include AMERICA’S NEXT TOP MODEL on Wednesdays, THE VAMPIRE DIARIES on Thursdays and NIKITA on Fridays.

Also returning this Fall is the CTV Two Movie Night, featuring some of Hollywood’s favourite feature films, Sundays at 8 p.m. ET. The weekly blockbuster kicks off with Jerry Seinfeld’s hit animated feature BEE MOVIE on Sept. 18.

 

FALL 2011 PREMIERE DATES, Part 1

All dates are subject to change. All times in ET.

 

Monday Sept 5

7 p.m. – DEGRASSI *NEW TO CTV TWO* (CTV Two)

 

Monday, September 12

10 a.m. – THE MARILYN DENIS SHOW (CTV)

2 p.m. – THE ELLEN DEGENERES SHOW *NEW TO CTV * (CTV)

3 p.m. – DR. PHIL (CTV)

3 p.m. – ANDERSON *NEW* (CTV Two)

4 p.m. – DR. OZ (CTV)

4 p.m. – THE ELLEN DEGENERES SHOW (CTV Two)

5 p.m. – ANDERSON *NEW* (CTV)

8 p.m. – SANCTUARY *NEW TO CTV TWO* (CTV Two)

 

Tuesday, Sept. 13

9 p.m. – THE PROTECTOR *NEW* (CTV Two)

 

Wednesday, Sept. 14

9 p.m. – AMERICA’S NEXT TOP MODEL (CTV Two)

 

Thursday, Sept. 15

8 p.m. – THE VAMPIRE DIARIES (CTV Two)

 

Monday, Sept. 19

10 p.m. – CASTLE (CTV)

 

Tuesday, Sept. 20

10 p.m. – UNFORGETTABLE *NEW* (CTV)

 

Wednesday, Sept. 21

8 p.m. – THE X FACTOR *NEW, TWO-HOUR PREMIERE* (CTV)

9 p.m. – CRIMINAL MINDS (CTV Two)

10 p.m. – CSI (CTV)

10 p.m. – LAW & ORDER: SVU *NEW TO CTV TWO* (CTV Two)

 

Thursday, Sept. 22

8 p.m. – THE BIG BANG THEORY (CTV)

8 p.m. – THE X FACTOR *NEW, TWO-HOUR PREMIERE* (CTV Two)

9 p.m. – GREY’S ANATOMY *TWO-HOUR PREMIERE* (CTV) 

10 p.m. – THE MENTALIST (CTV Two)

 

Friday, Sept. 23

8 p.m. – NIKITA (CTV Two)

9 p.m. – CSI: NY (CTV)

9 p.m. – DATELINE *TWO-HOUR PREMIERE* (CTV Two)

10 p.m. – BLUE BLOODS (CTV)

 

Saturday, Sept. 24

8 p.m. – THE SING-OFF *NEW, TWO-HOUR PREMIERE* (CTV)

 

Sunday, Sept. 25

8 p.m. – THE AMAZING RACE (CTV)

9 p.m. – DESPERATE HOUSEWIVES (CTV)

10 p.m. – PAN AM *NEW* (CTV)

10 p.m. – CSI: MIAMI *NEW TO CTV TWO* (CTV Two)

 

Monday, Sept. 26

9:30 p.m. – MIKE & MOLLY (CTV Two)

 

Tuesday, Oct. 18

8:30 p.m. – MAN UP *NEW* (CTV Two)

 

Friday, Oct. 21

8 p.m. – GRIMM *NEW* (CTV)

 

Sunday, Oct. 23

7 p.m. – ONCE UPON A TIME *NEW* (CTV)

Bell Media announced today that it will extend its market-leading CTV brand to its /A\ network, renaming it CTV Two this Fall.

The debut of the new identity is strategically scheduled to coincide with the launch of the network in High Definition, also planned for this Fall, and its expansion into the full Toronto extended market next year.

The move will immediately strengthen local CTV Two stations serving Vancouver, Toronto, Southwestern Ontario, Ottawa and Atlantic Canada, including the conversion of /A\ NEWS outlets in these markets under the CTV NEWS banner. A dynamic new CTV Two schedule will be revealed at the CTV Upfront presentation in Toronto this Thursday, June 2.

“As we stated to the CRTC, we are committed to the viability of the /A\ stations,” said Kevin Crull, President, Bell Media. “We are extending CTV, Canada’s strongest television brand, to our second network, so that these channels can resonate deeper with audiences, advertisers, and the communities they serve. Along with our investment in HD and our commitment to local programming, today’s announcement signifies a new beginning for this network.” 

The announcement comes just weeks after the Marketing/Leger Corporate Reputation Survey named CTV as Canada’s most-trusted media brand. Ranking #24 on the Top 100 list of the most trusted brands in Canada, CTV was the only Canadian media brand to place in the Top 30.

In additional good news for viewers and advertisers, the new CTV Two schedule will be delivered in High Definition beginning this Fall, for the first time ever. Reaching the same amount of viewers as Citytv, CTV Two will immediately be accessible to nearly 90% of viewers in English Canada.

CTV is also moving forward with plans to add a re-broadcast transmitter in southern Ontario in 2012. Extending the reach of the current transmitter in Barrie, ON, the move will create a larger simulcast opportunity for advertisers in the Toronto/Hamilton extended market, subject to CRTC approval.

At this week’s CTV Upfront presentation on June 2, CTV will reveal a new CTV Two schedule featuring eight new programs to the network, seven in simulcast, including one monster acquisition to anchor the schedule. 

“We are committed to building the CTV Two schedule to contend on nearly every night of the week,” said Phil King, President, CTV Programming and Sports. “We are confident that we have scheduled franchise programs in key timeslots that will appeal to both audiences and advertisers alike.”

Marking the synergy between the CTV and CTV Two brands, the new CTV Two schedule will receive unprecedented promotional support across CTV’s main schedule in some of television’s biggest programs. A comprehensive external promotional campaign is also planned to support the launch.

“Leveraging the strength of the CTV brand on both networks is a strategic move to more effectively market, program and sell CTV Two,” said Rick Lewchuk, Senior Vice-President, CTV Creative Agency and Brand Strategy. “Additionally, CTV Two works as a navigational tool, directing viewers to one of two networks where they can find CTV programming.”

The CTV Two communities across the country will also benefit from leveraging Canada’s most trusted news brand when /A\ NEWS transitions into CTV NEWS in each market, also this Fall. While still retaining their editorial independence, the former /A\ NEWS broadcasts will be strengthened under the umbrella of the CTV NEWS brand. Additionally, local CTV Two stations will use the CTV brand in their ongoing community investment initiatives, providing a more powerful extension of support into the communities they serve.

“Extending Canada’s most trusted news brand to these local stations demonstrates our commitment to these communities,” said Wendy Freeman, President, CTV News. “We hope that under the CTV NEWS banner, these local stations will ultimately be able to survive on their own.”

/A\ finishes the 2010/2011 television season as a strong contender for Canada’s fourth network, besting programs such as Citytv’s MODERN FAMILY (with CRIMINAL MINDS) and THE EVENT (with TWO AND A HALF MEN and MIKE & MOLLY) in total viewers and key demos. /A\ delivered nearly 40 broadcasts with more than one million viewers this season, led by Top 20 programs such as AMERICAN IDOL and DANCING WITH THE STARS, compared to just 20 for Citytv.