CTV Toronto

Confirming its position on the vanguard of news-gathering technology, CTV Toronto announced today the launch of 360 VIEW, an immersive, interactive online video platform that puts viewers in the heart of the latest news stories.

Shot via iPhone with Kogeto’s “Dot” technology, CTV’s 360 VIEW allows viewers to go to CTVToronto.ca and immerse themselves in news stories by seeing everything that’s happening from a 360 degree viewpoint.

CTV Toronto is the first news organization in Canada to deliver this kind of interactive access to the stories making news. With this exclusive technology, CTV and Kogeto are changing the way viewers experience their news. Viewers can choose which viewpoint they want to watch, and then virtually spin around inside simply by swiping or clicking on the video.

“We’re reinventing storytelling by 360 degrees,” said Paul Rogers, Senior Vice-President, CTV Toronto. “We want to make the news more interactive for our viewers. We want to bring viewers inside the news process by bringing them into the newsroom, onto locations with us, inside the control room, and into the stories we tell.” 

“We have always aimed to be first, fast and factual,” said Wendy Freeman, President, CTV News. “And now I think we’re adding a little fun. Being able to join a reporter on location brings viewers closer to the news they watch, and I think our viewers will really enjoy this added access.”

“We’re really thrilled to partner with CTV to deliver 360 degrees of video to Canadian news fans,” said Jeff Glasse, Founder and CEO of Kogeto. “At Kogeto, our goal is to transform the way video is captured and shared on the web – and I think CTV’s 360 VIEW adds real value to the newscast in addition to being really fun.”

Kogeto’s ‘Dot’ is also available to consumers; visit Kogeto.com for info on how and where to buy one.

CTV Toronto is CTV’s flagship station and winner of the 2010 Edward R. Murrow Award for Overall Excellence by the Radio-Television Digital News Association. CTV Toronto’s local supper hour news program CTV NEWS AT SIX joins CTV NEWS AT NOON and CTV NEWS AT 11:30 as the #1 choices for news in the Greater Toronto Area.

CTV Toronto’s 16th Annual Toy Mountain campaign benefiting The Salvation Army officially wrapped today as Tom Brown and his team of elves have collected more than 150,000 toys for the Salvation Army, exceeding the campaign’s most ambitious goal to date. 

“We set an ambitious goal and Tom and the team at CTV have really helped us hit the target,” said Major John Murray of The Salvation Army. “We can now guarantee that every child who registered for a toy through our campaign will get a gift for Christmas.”

People who still want to donate a gift can still do so until Dec. 24. The campaign’s dedicated website toronto.ctv.ca/toymountain hosts a list of drop-off locations as well as a mechanism to donate online and receive a tax receipt from The Salvation Army. 

“I’d really like to thank everyone who donated to the campaign this year,” said Paul Rogers, Senior Vice-President, CTV Toronto. “The Toy Mountain Campaign is a huge priority for us and we couldn’t do it without our partners, viewers, and of course the staff that work so diligently to make it a success.” 

Toy Mountain and CTV Toronto would like to thank Toronto Area Ford Dealers, McDonald’s Restaurants, Best Buy, participating GTA shopping centres, Longo’s, Boston Pizza, and Uncle Neil and Friends for their generous support of the 16th Annual Toy Mountain campaign.

It’s never too early to celebrate the holidays!

CTV Toronto, CP24 and 104.5 CHUM FM deck the halls of Bell Media’s downtown campus with help from the North Pole’s finest for SUMMER WITH SANTA @ 299 on Thursday, August 25 from 11:30 a.m. to 2 p.m.

In honour of CP24 and CTV’s broadcast of the 107th Annual Toronto Santa Claus Parade, Torontonians are invited to come capture the holiday spirit, meet various CTV and CP24 personalities, and take in the family friendly activities, prize giveaways, samples and an appearance by Santa Claus himself.

Event: SUMMER WITH SANTA @ 299 

Where: 299 Queen Street West, Parking Lot 

When: Thursday, August 25 from 11:30 a.m. – 2:00 p.m. 

What to Expect: Santa Claus in person along with live musical entertainment and activities including magicians, clowns, and a parade float on loan from the North Pole. Enjoy delicious food on sale from vendors including; Shopsy’s, Lone Star Texas Grill and The Old Spaghetti Factory.

Who: Santa, CTV and CP24 personalities; Santa Claus Parade partners and supporters