CP24 had more than two and half times its average audience* yesterday between the hours of 11 a.m. – 1 p.m. during the police pursuit of a stolen tractor trailer in the Greater Toronto Area.
As the spectacle unfolded, CP24 was watched on average by 97,000 national viewers, with viewership peaking at 160,000 at 12:46 p.m., as the renegade rig came to a stop. The pursuit was watched overall by 393,000 unique television viewers.
Torontonians also followed the trail of the stolen truck online at CP24.com. In a special CP24 livecast event, CP24.com delivered 41,651 video views of the chase as it happened.
Overall, the total tractor trailer chase-related video views delivered one of CP24’s most-watched live streams ever, capping at ten times CP24.com’s daily average.
CP24 viewers were also engaged on social media during the car chase, making @CP24 – Canada’s most-followed newsroom – one of the Top 3 trending topics on Twitter in Toronto.
“For the most up-to-date breaking news, Torontonians rely on CP24 to chase the story – which was literally the case in yesterday’s dramatic truck pursuit,” said Joanne MacDonald, Vice-President, CTV News and General Manager, CP24. “On air and online, CP24 remains the go-to source for breaking news in Toronto.”
In Toronto, CTV NEWS AT NOON coverage of the rig chase was watched by 137,000 viewers, resulting in a 65% spike in overall viewership vs. its Fall average. Viewers experienced the chase first-hand with the stunning footage captured from reporters on the road and from the CTV TORONTO chopper.
“Our team prides itself on covering breaking news; our assignment desk and crews in the field are the best and most experienced in the business.” said Steve Cassar, News Director, CTV TORONTO. “Viewers can always rely on CTV TORONTO to tell the stories behind the live pictures as they unfold on the noon newscast, as was the case yesterday.”
CP24 is Toronto’s source for breaking news. Viewers can watch CP24 on television and follow along online at www.CP24.com. CP24 is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.
CTV Toronto is CTV’s flagship station and winner of the 2010 Edward R. Murrow Award for Overall Excellence by the Radio-Television Digital News Association. CTV Toronto’s local supper hour news program CTV NEWS AT SIX joins CTV NEWS AT NOON and CTV NEWS AT 11:30 as the #1 choice for news in the Greater Toronto Area. CTV Toronto is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV Toronto can be found on the network’s website at www.toronto.ctv.ca
Source: BBM Canada, Averages based on Sept 19 – Oct 28, 2011.
* Mon-Fri 11am – 1pm