CP24 Breakfast

Starting Saturday, March 19, CP24 BREAKFAST becomes the first morning news show in Toronto to air seven days per week.

Beginning at 7 a.m. Saturdays and Sundays, the new weekend editions give Torontonians the news, weather and traffic info they need to kick-start their weekends.

Building on the success of the Monday – Friday with Melissa Grelo and Steve Anthony, the weekend edition of CP24 BREAKFAST will be freshly served by a crew of seasoned and familiar CP24 anchors and reporters. Hosts Pooja Handa and Gurdeep Ahluwalia along with remote anchor George Lagogianes and Weather Specialist Nneka Elliott are set to deliver the latest breaking news, weather and traffic information, like no other newscast in the city.

“Saturday and Sunday are two of the most important days in the week for many of us,” said Bob McLaughlin, Senior Vice-President, CTV Production and General Manager, CP24. “Toronto doesn’t take the weekends off and neither do we. Extending our services into the weekend for our viewers means they have the breaking weather, traffic and news they need to optimize the weekends.”

With an average weekly reach of more than 3.2 million viewers, CP24 remains Toronto’s destination for breaking news, delivering top-rate coverage on issues that are relevant to Torontonians. In anticipation of a major snowstorm on Feb. 2, 2011, CP24’s storm coverage reached more than 2.7 million viewers making it the fourth most-watched day in the channel’s history. CP24’s website, cp24.com, has also proved to be the go-to online source for breaking news in Toronto, attracting more than 273,000 unique visitors weekly viewing more than 2-million pages per week.

From Thursday, March 26 live Every Weekday Morning at 5:30 a.m.

Seven-member morning crew revealed –

CP24 extends reach of brand with the launch of CP24 Radio 1050 on the AM dial

Toronto, ON (March 25, 2009) – CP24 – Toronto’s source for breaking news – announced today that it will launch an all-new, local morning news show tomorrow, Thursday, March 26. Airing live every weekday morning at 5:30 a.m. – before any other local newscast in the city – CP24 BREAKFAST delivers breaking news, weather and traffic information, while keeping the channel’s popular enhanced screen intact. In this refreshing, new, 3.5 hour program, co-hosts Matte Babel, Melissa Grelo and lead anchor Ann Rohmer join a seven-member team delivering the local news Torontonians need to kick-start their day.

In addition to Babel, Grelo and Rohmer, who delivers news throughout the morning show, the CP24 BREAKFAST morning crew also features: Nalini Sharma, who keeps viewers informed with weather updates; traffic and safety specialist Cam Woolley, who reports from the road and various events across the GTA; transit specialist Mika Midolo, who delivers breaking news from the TTC and GO Transit; and the newest member of the CP24 team – Steve Anthony – who acts as the face and voice of the channel’s helicopter “Chopper 24”, providing commuter updates from high above the city.

CTV also announced today that CP24 will further extend its well-established brand within the GTA with the launch of CP24 Radio 1050, going live tomorrow morning at 5 a.m. CP24 Radio 1050 will broaden the reach of CP24’s local news coverage even further by offering 24-hour news content on a whole new platform. Following the mantra “we’re always with you,” viewers can watch CP24 on television, listen on the radio, and follow along online at cp24.com – no matter where they may be, at home, at work, or in the car.

“CP24 BREAKFAST is an investment in local news in the GTA,” said Bob McLaughlin, Vice-President and General Manager of CP24. “This exciting new program, coupled with CP24 RADIO 1050, enables us to deliver an unprecedented level of service to our viewers and listeners unlike anywhere else in the city.”

This past November, CP24 launched a new on-air look complete with a brand new, state-of-the-art newsroom. New technology launched in November included eight, robotic, in-studio cameras as well as high-tech video display walls that serve to brand the channel’s various programs. Banks of computers running CP24’s advanced weather and traffic systems are prominently featured throughout the set.

With a daily average audience reach of more than one million viewers, CP24 remains Toronto’s destination for breaking news, delivering top-rate coverage on issues that are relevant to Torontonians.* In August, when a massive propane explosion shut down parts of the city, CP24 delivered the largest audience reach in the station’s history with two million viewers tuning in at least once during that day.* CP24’s new website, cp24.com, has also proved to be the go-to online source for breaking news in Toronto, attracting almost 600,000 unique visitors who are viewing 5.5 million pages per month.**