Billboard Awards

From a kiss between Justin Bieber and Selena Gomez to a 360° spinning Cee-Lo and a show-stopping performance by Beyoncé, THE BILLBOARD MUSIC AWARDS returned to television in a big way Sunday on CTV. THE 2011 BILLBOARD MUSIC AWARDS ended CTV’s amazing awards-season coverage on a high note as the #1 program of the night and the #1 entertainment show of the day Sunday with 1.5 million viewers. In all, 6.76 million Canadians watched some part of the show, with double-digit growth in the key adult demos in Toronto and Vancouver versus its last broadcast in 2006.

The BMAs won its timeslots in all three hours, and delivered more viewers head-to-head from 9-11 p.m. (1.43 million) against the season finale of THE CELEBRITY APPRENTICE (Global/NBC). An amazing 33% more viewers aged 18-34 watched the BMAs than THE CELEBRITY APPRENTICE.

The big winners of the night were Taylor Swift and Justin Bieber, with Rihanna and U2 also walking away with awards. Upon receiving the Icon award, Neil Diamond quipped, “I don’t know what it means to be an icon, but I always wanted to be one. I’ll Google it after the show.” Beyoncé also won big, and received the Billboard Millennium Award, with First Lady Michelle Obama, Bono, Barbra Streisand, Stevie Wonder and Lady Gaga all paying tribute to the superstar via video. Cee-Lo Green’s medley of Gnarls Barkley’s “Crazy”, “Bright Lights Bigger City” and “Forget You,” literally defied gravity as the coach from CTV’s THE VOICE and his piano rotated 360º during his performance.

ETALK has all the THE 2011 BILLBOARD MUSIC AWARDS action tonight at 7 p.m. ET on CTV and 6 p.m. and 11 p.m. ET on E! (visit and to confirm local broadcast times). ETALK’s special correspondent Jessi Cruickshank reports exclusively from the BMA red carpet with interviews with Fergie, Taio Cruz, Ne-Yo, Matthew Morrison, Taylor Swift and Neil Diamond, among others.

With funnyman Ken Jeong (The Hangover 2) set to host, Cee Lo, Nicki Minaj and Pitbull have been added to the roster of chart-topping performers for THE 2011 BILLBOARD MUSIC AWARDS. Jennifer Lopez, Black Eyed Peas, Rihanna, Keith Urban, Lady Antebellum and Taio Cruz will also take over the stage during the live show on Sunday, May 22 at 8 p.m. ET on CTV (visit to confirm local broadcast times).

Singer, songwriter, producer and two-time Grammy Award-winner Cee Lo Green’s “F*** You!” emerged as an instant hit when it was released in August 2010, charting #2 on the US Billboard Hot 100. Green’s album, The Lady Killer, is currently #2 on Billboard’s R&B Hip Hop Albums charts and #3 on the Digital Albums chart. He recently released his new single, “Bright Lights, Bigger City.” Green also appears as a coach on CTV’s new hit series THE VOICE airing Tuesdays on CTV, Wednesdays on MuchMusic and Saturdays and E! (visit, and to confirm local broadcast times).

Nicki Minaj is a finalist for four Billboard Music Awards, including Top New Artist, Top Rap Artist, Top Rap Album and Top R&B Song. Minaj’s studio album Pink Friday debuted in 2010, breaking into the Billboard 200. Minaj is the first artist to have seven songs in the Billboard Hot 100 at one time and is also the first artist to top the chart unaccompanied since 2002.

International superstar Pitbull was announced as a finalist for three Billboard Music Awards, including Top Latin Artist, Top Latin Song (“Bon Bon”) and Top Radio Song –  Usher featuring Pitbull (“DJ Got Us Fallin’ In Love”). Besides playing around the globe, Pitbull has also collaborated with some of music’s biggest stars including Enrique Iglesias, Usher, Shakira and Jennifer Lopez.

THE BILLBOARD MUSIC AWARDS take a holistic look at artist performance based on key fan interactions with finalists and winners determined by chart performance and social and streaming activity as chronicled in Billboard magazine and on, during the eligibility period of February 28, 2010 through March 1, 2011. The 46 award categories are based on measures provided by Billboard’s data partners, including sales data shared by Nielsen SoundScan, radio airplay monitored by Nielsen BDS, streaming data measured by Tubemogul and Nielsen BDS, social media consumption gauged by Next Big Sound and tour grosses tracked by Billboard Boxscore.

THE 2011 BILLBOARD MUSIC AWARDS are co-executive produced by Richard D. Beckman, CEO of Prometheus Global Media, and Don Mischer of Don Mischer Productions.

CTV today announced that it has acquired the exclusive Canadian rights to the re-emergence of THE 2011 BILLBOARD MUSIC AWARDS in a multi-year deal.

Secured on the heels of a record-breaking awards broadcast season, the acquisition of the newly-imagined awards broadcast augments CTV’s already robust lineup of viewer-favourite, top-rated award shows, including THE ACADEMY AWARDS®, THE GOLDEN GLOBE AWARDS® and THE JUNO AWARDS.

THE 2011 BILLBOARD MUSIC AWARDS honour music’s most popular artists, live from the MGM Grand in Las Vegas on Sunday, May 22, 8-11 p.m. ET on CTV. Broadcast details will be announced in the coming weeks. 

“As mass audience television events, award shows have never been more popular,” said Phil King, President, CTV Programming and Sports “THE 2011 BILLBOARD MUSIC AWARDS is a dynamic complement to our industry-leading Event Television lineup.”


CTV’s award show broadcasts have drawn huge audiences and shown amazing year-over-year growth:


THE 83rd ANNUAL ACADEMY AWARDS® (+6% A18-49 / 6.3 million total viewers) 

THE 68TH ANNUAL GOLDEN GLOBE® AWARDS (+26% A18-49 / 3.4 million total viewers)

THE 62nd PRIMETIME EMMY® AWARDS (+61% A18-34 / 2.5 million total viewers)

THE 2011 JUNO AWARDS (+36% A18-49 / 2.4 million total viewers, and the most-watched JUNO AWARDS on record*) 


The overall trend in the industry is similar, with THE 53rd ANNUAL GRAMMY® AWARDS demonstrating the same upward ratings trajectory, +39% A18-34 over last year.

THE 2011 BILLBOARD MUSIC AWARDS are the most recent addition to CTV’s Event Television lineup, delivering viewers yet another star-studded, blockbuster celebration of music. The program also provides a bridge between THE JUNOS AWARDS, which CTV recently extended through 2016, into the always popular MUCHMUSIC VIDEO AWARDS, airing this year on June 19. 

Awards will be determined through Billboard magazine’s legendary chart rankings, which look at artist performance based on key fan interactions with music (including album, single and digital sales), touring, streaming, and social interactions on websites, including MySpace and Facebook. The measurements are tracked year-round by Billboard and its data partners. 

THE 2011 BILLBOARD MUSIC AWARDS are based on the reporting period of February 28, 2010 through March 1, 2011. Top artists will be recognized in a variety of genres including R&B, Rap, Pop, Country, Rock, Latin and Alternative. 

THE 2011 BILLBOARD MUSIC AWARDS are co-executive produced by Richard D. Beckman, CEO of Prometheus Global Media, and Don Mischer of Don Mischer Productions.