Apple TV

Apple head honcho Tim Cook has hinted that the technology firm is looking to stride into the television sector once again.

So far the company has stuck with its Apple TV streaming set top box but Cook said this week that TV remains an “area of intense interest” for the company.

“It’s an area of intense interest. I can’t say more than that,” he told reporters.

He went on to describe his view of TV: “When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years.” Continue reading »

Media analysts are predicting Apple to wade deeper into the TV market beyond Apple TV as early as this year.

Several reports are indicating that Apple is preparing to launch a Smart TV towards the end of 2011.

Analyst Brian White from Ticonderoga Securities is predicting the product to differ from the existing Apple TV, which allows users to watch streaming content on a TV.

White believes the product “would go well beyond the miniature second-generation Apple TV that the company released last fall.”

He says the new technology would “provide a full-blown TV product for consumers.”

Robert Evans from has given his predictions on how he believes Apple should go about entering the TV market.

Evans doesn’t believe why Apple couldn’t market a new 32” Smart TV for about the same price as a regular HD 42” TV in order to keep them attainable to consumers despite their ‘premium device’ status.

He also raises the option of involving Genius and Shuffle into the TV.

Check out his predictions here.