Advertising

Routines.  They’re something of a way of life for most of us.  Whether it’s how we get ready for work in the morning or making sure we’re sitting in front of the TV for the latest episode of Degrassi.  Usually, when these routines are interrupted, it throws us off balance resulting in either frustration or delight at experiencing something new.

That’s what Tetley’s tried to do recently as a bit of a promo for their Infusion as a refreshing way to break your beverage routine:

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Canada’s very own Academy Award-nominated documentary filmmaker Hubert Davis has directed a cool new online and TV advertising campaign for Volkswagen using a newly developed filming technique that uses two different cameras – one video and one still camera.

Light painting with a car, with a 200 horsepower engine. Check out the video and some stills as well as some behind the scenes footage.

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