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In August we reported that a new ad for Bic Canada had been pulled from the air after it drew complaints for being racist.

The ad depicted an Asian prison where prisoners were being condemned before one is selected to be pardoned but he official can’t find a pen that works. Due to the lack of pens, he then condemns the prisoner.

Here is the ad that caused the uproar: Continue reading »

Our eardrums and sanity are set to benefit from a CRTV ruling this week that will require digital broadcasters to ensure that TV programs and the ads that play through them will all air at the same volume.

Draft rules were made last December with time given this year for broadcasters to respond.

“Broadcasters have allowed ear-splitting ads to disturb viewers and have left us little choice but to set out clear rules that will put an end to excessively loud ads,” then-CRTC chairman, Konrad von Finckenstein, said a year ago.

The new rules will only apply to digital signals and will come int effect from this Saturday. Continue reading »

Bic Canada has apologised for an ad that began airing this week and pulled it from the air after complaints were received.

The back-to-school ad, which ran in all provinces besides Quebec, showed a man deciding the fate of prisoners in an Asian jail.

He is seen at a desk with a line of prisoners waiting to see if he will pardon them or condemn them. When he goes to pardon one prisoner, his pen fails him. An attractive female then shows up at the door and the man leaves with her after condemning the prisoner. Continue reading »

McDonald’s has attempted to answer a question many people may have pondered at some stage in their life: why do McDonalds burgers look way better in TV ads that they do in real life?

Of course, the answer seems obvious in that the company is making their product look as desirable as possible in advertising so people want to eat it.

But it may surprise you to know the company uses the exact same food in its TV ads as it sells in its stores. Continue reading »

A new anti-seal hunt ad for PETA has been deemed too graphic for Canadian television by the Television Bureau of Canada.

The organisation is stating that two scenes must be removed from the ad before it will be fit to air. The scenes are of a sealer clubbing a seal and the other is of a seal coughing up blood after being hit.

“The following scenes will need to be removed. The scene at 39 seconds with the dying seal will need to be removed [and] the scene at 45 seconds will need to be revised so that the second seal the man hits is removed,” wrote Jessica Bassermann of the Television Bureau. Continue reading »

To launch the high quality TV channel TNT in Belgium, they placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button…

The Canadian Radio-television and Telecommunications Commission has issued an order for a nationwide ad campaign about the transition to digital television.

The CRTC has ordered broadcasters to air public service announcements to allow viewers to prepare for the switchover from analog to digital TV.

This follows calls from consumer groups that Canadians are unprepared for the change and that a national campaign is needed to help educate those who don’t know what they need to do.

It is estimated that 900,000 Canadian households are relying on analog antennas to receive TV signals. They will need to buy a set-top box to receive the new digital signals.

A further 44,000 households live in areas that don’t receive digital signals and will need to buy a satellite dish.

Broadcasters such as CTV, CBC and Global have been informed they must screen at least six 30-second ads about the switchover every day, according to the CRTC.

Source: CBC.ca

Jennifer Aniston is attempting to go viral with a new ad for Smart Water which see’s the former Friends actress involved in a variety of activities aimed at attracting more hits on the net.

If you’re an Angry Birds fan and missed the Superbowl Ad for Angry Birds Rio then here’s what you need to know.

If you’re not already addicted:

Canadian users click here:

Angry Birds - Clickgamer.com

US users click here:

Angry Birds - Clickgamer.com

Justin Bieber and Ozzy Osbourne featuring in the Best Buy commercial screened during today’s Super Bowl.