Nik Wallenda’s stroll across the Grand Canyon last night became the highest-rating special in Discovery Canada history.
An average of 729,000 viewers tuned in between 8pm and 10.20pm ET, making Discovery Canada the #1 network in the country for the key A18-49 and A25-54 demos.
During the second hour, Discovery was the #1 network for total viewers.
The coverage peaked at 1.5 million viewers at 10pm ET, during the final moments of Wallenda’s walk. Continue reading »