Netflix CEO talks Canada, Arrested Development and future reboots

ArresteddevelopmentposterNetflix CEO Reed Hastings believes the biggest challenge for the streaming service in Canada is the amount of new competition.

Hasting cites the launch of Videotron and the potential new services from Rogers and Bell-Astral (pending a merger) as proving challenging for Netflix in the country.

“In each nation people are adopting internet television, we’ll win part of the viewing and part of the affection, not the whole thing,” Hastings said. “The only thing we can really control is what we do, so we’re focused on how do we make the service a little bit better, how do we get the content a little bit better, how do we get the marketing a little bit better? We’ve been in this unusual phase where we’re the new kid on the block and the only one of our type and of course that’s going to change now.”

Hastings and Netflix has also been cagey on releasing subscriber numbers in Canada, with the last update being in the summer of 2011.

“We don’t give out for competitive reasons specific subscriber numbers, we’ve just said we’re continuing to grow in all our markets and as we grow we get to add more content … I think we’re probably done (releasing subscriber numbers), we’ll say we’re more than a million,” he explained.

Regarding any further seasons of Arrested Development being on Netflix in the future, Hastings was confident.

“We certainly hope they choose us, if they’re willing to do more. That would be very, very exciting, we’d certainly back them in doing more. But I think it’s up to them where do they want to take it after this. I imagine they’ll let the dust settle, get this season out, and then brainstorm.”

Though he didn’t believe you’d be seeing any other new seasons of cancelled TV shows on the service anytime soon.

“Unfortunately, it’s probably not very repeatable for Netflix … It’s hard to get all the talent back. No one wants it to come back and be lousy, so it’s got to come back and be great, and that’s tricky. The characters have aged, they’ve gone on in their careers, various other things have happened, so it’s pretty unusual to be able to pull it off.”

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