Hyundai apologises over suicide bid TV spot

An apology has been issued by Hyundai over a TV spot depicting a man trying to commit suicide.

The one-minute spot shows a man sitting in his car in a garage appearing to try and kill himself with toxic exhaust fumes.

He fails to do so and the tagline suggests it’s because of the car’s clean exhaust emissions.

In a statement published by Forbes, Hyundai Europe said, “We understand that some people may have found the iX35 video offensive. We are very sorry if we have offended anyone. We have taken the video down and have no intention of using it in any of our advertising or marketing.”

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