Arctic Air season finale heading to second screen with CBC

Arctic Air 2, Block 6, Ep.213, Day 2, November 28, 2012, Yellowknife, NWTCBC will take Artic Air online for its season finale next week.

For the first time in North America, the Arctic Air story is extended online in tandem with the live broadcast on CBC-TV, Wednesday, April 17 at 9 p.m. (9:30 NT). Leading the charge in social television history and second screen experiences in North America, Arctic Air has developed a transmedia storytelling event for a thrilling season finale.

This interactive episode features a gripping plotline that takes place in parallel to the events happening on the TV screen, providing access to an additional online perspective to complete the story.

In this episode, Bobby and Loreen find out that Caitlin has been taken hostage, and her kidnappers don’t want money — they want Nelson. As viewers are watching the episode unfold in real time on TV, they can also follow the action online at their preferred second screen device: Smartphone, laptop or iPad.

As each commercial break occurs, a prompt will occur on the tablet, indicating that a new piece of evidence or information is unlocked and ready to view. The use of television combined with a second screen element is a viewer experience designed to present the audience with multiple perspectives to enhance the plot during a highly dramatic period in the episode.

After the episode airs, a version of the experience will be packaged for fans to access on the Arctic Air website, as an extended webisode with exclusive content.

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