CBC begin hyping 2014 Sochi Winter Olympics

Olympicssochi-2014-logoCBC is getting into the Winter Olympic spirit already even though the games are still one year away.

The broadcaster is already hyping it cross-platform coverage, saying it will be delivering the top news stories in the year leading up to the Sochi games.

From a CBC press release:

“We’re incredibly proud to be the official home of the Sochi 2014 Olympic Winter Games,” said Kirstine Stewart, Executive Vice-President, English Services, CBC. “As we count down to Sochi 2014, we are committed to sharing the inspirational stories of our athletes, while providing Canadians with a robust Olympic Games experience, across all platforms.”
Louis Lalande, Executive Vice-President, Radio-Canada, added: “The Olympic Games have been part of Radio-Canada’s DNA for over fifty years. It is with great anticipation that we prepare for Sochi 2014. We aim to offer viewers from coast to coast a distinct coverage that will allow them to live and breathe with our athletes on this most prestigious stage.”

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