Psy will be promoting what during the Super Bowl?!

South Korean pop star Psy has been roped in to promote pistachios (yes, the nuts) during the Super Bowl.

The ‘Gangnam Style’ singer will advertise Paramount Farms’ Wonderful Pistachios in its first-ever Super Bowl ad on February 3.

Psy filmed the ad – his first TV spot to air in America – in Los Angeles on Tuesday.

“He’s penetrated the cultural consciousness of the United States,” Marc Seguin, vp of marketing for Wonderful Pistachios, whose slogan is “get crackin!,” told USA Today. “We knew the Super Bowl would require something really special to stand out.”

The pop star joins Kermit the Frog and Bart and Homer Simpson in promoting the California-based product.

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