100th Grey Cup on TSN becomes most-watched ever on English-language TV

The 100th Grey Cup scored big on – and off – the field last night, as the country united to watch one of the biggest sporting events in Canadian history on TSN and RDS.

Preliminary overnight data from BBM Canada confirms that the 100th Grey Cup delivered an average audience of 5.5 million viewers on TSN, making it the most-watched CFL championship game ever recorded on English-language television.*

Meanwhile, an average audience of 5.8 million watched the 100th Grey Cup on TSN and RDS, marking a 28% increase in viewers compared to last year and earning an incredible national 16.1 rating. Audiences jumped even higher for younger viewers, with a 38% increase among A18-34.

Overall, more than 13 million Canadians – or more than one in three Canadians – tuned in to watch some or all of last night’s broadcast on TSN and RDS.

In the Toronto Extended Market, more than 3.6 million viewers watched some of the 100th Grey Cup on TSN – close to half the population in this market.

“It’s clear that Canadians embraced the Grey Cup like never before, making the 100th edition of the game an undeniable success not only for TSN and RDS, but also for the CFL and all Bell Media platforms that thoroughly supported the game this week,” said Stewart Johnston, President of TSN. “Yesterday’s 100th Grey Cup was an important milestone in Canadian history and we are all tremendously proud that we were able to share this game with fans across the country.”

“Tradition dictates that only the Grey Cup Champion Toronto Argonauts can hoist our iconic trophy above their heads, but so many Canadians wrapped their arms around the Grey Cup and lifted our league up in this historic year,” said Mark Cohon, Commissioner of the Canadian Football League. “Today’s television ratings are a testament to that fact, the strength of our league, and the love Canadians have for the Grey Cup.”

Sources: BBM Canada and Omniture
*For electronic measurement data that dates back to 1994. Audiences prior to August 31, 2009 are based on BBM Nielsen Media Research Mark II meters.

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