Canadian research finds that TV will still be king

A new report is claiming that while Canadians are embracing multiple screens to access the internet, TV will still be king in most Canadian households.

Media Technology Monitor, a product of CBC/Radio-Canada research, found that viewers still prefer to watch content on TV over other screens when that content is available on all of them.

“Vimeo and Google and broadcasters don’t quite yet have very easy, usable multi-platform video services, whereas Netflix is designed from the start to be used either on a smartphone, a tablet, a computer, or a TV set,” said Mark Allen, Director, Research and Analysis CBC|Radio-Canada.

“I conclude from this that when video providers have a seamless, multiscreen offering that the TV set will still be king.”

A survey of 12,040 Canadians was undertaken to determine the preferred screen for consuming media.

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