Shaw to launch mobile TV service, Shaw Go

Shaw Communications Inc. is the latest Canadian broadcast giant to announce plans for a TV on the go service.

Shaw has announced Shaw Go, a TV everywhere service that will allow customers to view their shows on a variety of mobile devices.

“Customers were telling us they want the freedom and flexibility to watch their favourite television channel brands on any device they want,” said Paul Burns, Shaw’s vice-president. “This is the first incarnation of that. We see this evolving to become a whole portfolio of experiences.”

When launched on Thursday, the Shaw Go service will only include content from Movie Central, so only subscribers to that channel will be able to use the service at first. More channels will be added in the coming weeks.

“This is a first small step,” said Jay Mehr, Shaw’s senior vice-president of operations, in an interview. “It’s not that this single application is going to shift the competitive environment, but we’re just setting ourselves up for the future to be able to leverage the content relationships we have.”

Source: globeandmail

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