Family Channel kicks off its Stand UP! campaign for Bullying Awareness Week

Family Channel celebrates its 10th annual Bullying Awareness Week with a comprehensive campaign encouraging Canadian students to Join the Stand UP! Network and stop bullying in their communities.

From November 12 to 18, Family will promote bullying prevention with a week of special programming, the release of an original song, a dedicated website and a Stand UP! student rally in Toronto. Family.ca is now accepting entries from students and classes wishing to attend the rally.

As part of this year’s campaign, Family commissioned an original song titled “Stand UP! Make Some Noise” that encourages bullying bystanders to intervene when they witness bullying. Lending their voices to the track are special musical guests, Family stars and Canadian youth.

The song will be available on Family.ca beginning November 1, with a music video debuting November 12 and airing on Family Channel throughout Bullying Awareness Week.

“It’s an incredible achievement to be marking ten years of bullying awareness initiatives at Family Channel and we appreciate all of the support we’ve received from our partners at PREVNet, Family stars and the more than 50 school communities we’ve visited,” said Joe Tedesco, Senior Vice President and General Manager, Astral Kids. “Over the past decade we’ve been dedicated to providing viewers and their families with information and resources to face bullying head on. By enhancing traditional elements of our campaign, this year is a reflection of our commitment to empowering Canadian students, teachers and parents to continue addressing this important issue.”

Understanding the importance of connecting with students directly, Family is marking its 10th anniversary campaign with a Stand UP! Rally in Toronto on October 25. While in past years Family has gone into communities to spread the Stand UP! message, this year the channel will bring together students in one location to promote unity against bullying. This single rally initiative will emphasize the campaign’s theme, “Join the Stand UP! Network,” and serves to remind students that they aren’t alone when facing bullying.

Hosted by Family Channel stars, the Stand UP! Rally will feature musical performances, guest speakers – including Pink Shirt Day co-founder Travis Price and Jacques St. Pierre, former student council president at the Etobicoke School of the Arts who recruited Lady Gaga to send a message to his school about bullying – and much more. Family is inviting classes across the Greater Toronto Area and individual students across the country to enter online for their chance to attend the rally. Students can visit Family.ca to tell Family (via text, video or audio) how they plan to stand up to bullying and mark the week in their school. Family will select 15 classes from the GTA and two individuals from across Canada to attend the Stand UP! rally, which will be broadcast during Bullying Awareness Week. The contest is now open and runs until 5:00 p.m. ET on Wednesday, October 3.

For those unable to attend the rally in person, a special highlights program will be broadcast during Bullying Awareness Week on Friday, November 16 at 5 p.m. ET/PT. The special will be followed by bullying-themed episodes of hit Family series and ends with the premiere of Let It Shine: In The Spotlight Edition at 8 p.m. ET/PT. Throughout the line-up, special anti-bullying messages from Family stars and celebrities will also air.

Those interested in Family’s 10th annual Stand UP! campaign can visit Family.ca/StandUp to learn more about Bullying Awareness Week, join the Stand UP! network and enter for their chance to attend the Stand UP! rally in Toronto. Bullying prevention resources for kids, parents and educators are also available for download, including an extensive new Teacher’s Guide with detailed materials prepared by PREVNet for Family.

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