New rules aim to control ad volumes on Canadian TV

Our eardrums and sanity are set to benefit from a CRTV ruling this week that will require digital broadcasters to ensure that TV programs and the ads that play through them will all air at the same volume.

Draft rules were made last December with time given this year for broadcasters to respond.

“Broadcasters have allowed ear-splitting ads to disturb viewers and have left us little choice but to set out clear rules that will put an end to excessively loud ads,” then-CRTC chairman, Konrad von Finckenstein, said a year ago.

The new rules will only apply to digital signals and will come int effect from this Saturday.

“They are designed to ensure that you do not have to reach for the remote control when a show cuts to an advertisement,” the commission said in a news release.

“Broadcasters are also responsible for maintaining the volume of the programs themselves, to ensure that both programs and advertisements are transmitted at a relatively even volume.”

Source: edmontonjournal

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  • It’s about f’n time!! My provider Shaw best be following as was so loud and if not I will gladly report them!!!

    • Years later and still not in effect, WTF?