London 2012 proves popular with Canadian audiences despite lack of gold

The London 2012 Olympic Games has proven to be massive hit on Canadian TV despite our team only bringing home one gold medal.

The broadcast consortium is boasting an 88 per cent increase in viewership (based on hours tuned) over Beijing four years ago.

31.9 million Canadians caught at least some part of an Olympic broadcast throughout the two weeks of competition.

7.5m tuned in to the Closing Ceremony last weekend, a figure more than three times higher than that of the Athens 2004 ceremony on CTV.

TV viewing increased 13 per cent during the Games this year compared to the same time last year.

The most-watched event was the Men’s 100m final on Sunday, August 5, with an average of 6.2m viewers.

The Women’s football semi-final between Canada and USA was the second most-watched event in Canada, with an average of 3.8m.

Source: globeandmail

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