Hollywood's going social: sponsored video

Social Media really is the focus for so many brands these days as they try to connect with their customers.  Intel and Toshiba have a novel idea and that is to give the audience the chance to play the lead role in a film.  The concept makes it pretty easy as the character wakes up as a different person every day so there are countless numbers of people and stories this film could take.

Here is some info on the film itself and check out the video and facebook links for more additional information.

The Beauty Inside is an interactive social film, presented by Intel and Toshiba, directed by Drake Doremus, starring Mary Elizabeth Winstead, Topher Grace, and all of YOU.

A story that will come alive on the film’s Facebook timeline, The Beauty Inside will consist of six filmed episodes, audience-created content and many online conversations over the course of 6 weeks.

If you haven’t already auditioned, please do! Go to the “Audition Now” tab on the Facebook page where the instructions are waiting for you.

Episode 1 premieres on August 16, at 3pm PST.

Welcome to The Beauty Inside. And welcome to Social Hollywood.

This post is sponsored by Intel & Toshiba

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