Drop in advertising revenue affecting Canadian broadcasters

Slow advertising sales have led to a drop in revenue for Canadian television and radio companies in the latest economic quarter.

Corus Entertainment posted an 11 per cent fall in specialty advertising revenue for its third quarter.

“Our specialty advertising revenues in the quarter were impacted by soft demand in the kids segment,” chief executive John Cassaday said in a statement.

Astral Media announced a drop in revenue also with television advertising revenue falling seven per cent.

The like of Corus and Astral, who usually prop up their schedules with US programming, are feeling the effects of Netflix and other on-demand video services.

Source: montrealgazette

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