UEFA Euro 2012 kicks off with big audiences on TSN

UEFA Euro 2012 is here and Canada is watching. Through the opening weekend (six games), UEFA Euro 2012 is attracting an average of 707,000 viewers on TSN and TSN2 according to overnight data from BBM Canada.

This is more than double the average audience for the first six games of Euro 2008 (265,000 on TSN and Sportsnet)*.

Overall more than 7.1 million Canadians have tuned in to watch some or all of UEFA Euro 2012 coverage on TSN and TSN2 this weekend.

The most-watched match this past weekend was Spain–Italy attracting an average audience off 1.1 million viewers.

A breakout of audiences for UEFA Euro 2012 is below:

• Spain vs. Italy – 1.1 million
• Germany vs. Portugal – 1.027 Million
• Republic of Ireland vs. Croatia – 799,000
• Netherlands vs. Denmark (on TSN2) – 529,000
• Russia vs. Czech Republic – 435,000
• Poland vs. Greece – 354,000

UEFA Euro 2012 coverage continues across all TSN platforms – TSN, TSN2, TSN Radio, TSN.ca and TSN Mobile TV – throughout the month.

*Audiences prior to August 31, 2009 based on BBM Nielsen Media Research Mark II meters.

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