Online channel to be launched in China with Canadian content

A new Canadian online TV channel is set to be launched in China that will showcase the best that Canada has to offer.

The channel, from the National Film Board of Canada (NFB), will be available across the Chinese mainland and will reach an estimated 220 million monthly viewers through its operator Phoenix New Media.

“We are excited that the NFB ZONE will be the first-ever online channel in mainland China devoted to Canadian entertainment content,” said Tom Perlmutter, government film commissioner and chairperson of the NFB, in a statement. “This collaboration represents the latest initiative for Canada’s producers and Chinese partners in seeking to strengthen cultural bridges between our two countries by leveraging state-of-the-art digital media distribution platforms.”

Source: Rapidtvnews.com

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