How do McDonalds make their burgers look so good for TV ads?

McDonald’s has attempted to answer a question many people may have pondered at some stage in their life: why do McDonalds burgers look way better in TV ads that they do in real life?

Of course, the answer seems obvious in that the company is making their product look as desirable as possible in advertising so people want to eat it.

But it may surprise you to know the company uses the exact same food in its TV ads as it sells in its stores.

The trick is, as the company’s Canada Director of Marketing Hope Bagozzi points out, they have a food stylist who makes the food look its best before shooting.

Check out the clip from McDonalds to see how they do it.


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