From Canada Day weekend to the 100th Grey Cup, it’s a season like no other and TSN is there every step of the way delivering end-to-end coverage of the 2012 CFL season with its CFL on TSN broadcast campaign.
TSN’s complete 77-game package is part of the network’s exclusive multi-year deal with the CFL, and includes the playoffs and this season’s historic event: the 100th Grey Cup from Toronto. All games are available live on TSN Mobile TV and on-demand at TSN.ca.
Regular season coverage gets underway on RONA Canada Day Kickoff weekend – June 29-July 1 – with four games.
On Friday, June 29, Wendy’s Friday Night Football features opening night doubleheader action. In the first game, the Saskatchewan Roughriders travel to Ivor Wynne Stadium to take on the Hamilton Tiger-Cats at 7 p.m. ET, marking the first time that Ticats receiver Andy Fantuz faces off against his former team. Immediately following the match-up, the CFL ON TSN heads to B.C. Place for a rematch of last year’s GREY CUP final, as the Winnipeg Blue Bombers take on the B.C. Lions at 10 p.m. ET.
This year marks the 15th season that TSN brings the Wendy’s Friday Night Football brand to fans on an evening that has become destination viewing for the CFL with at least one game throughout the regular season. Making its debut this season is a new Wendy’s Friday Night Football opening animation and theme song performed by Brockville, ON native Janey Brown.
On Saturday, June 30, the Toronto Argonauts take on the Edmonton Eskimos at 7 p.m. ET, as Argos quarterback Ricky Ray makes his first appearance at Commonwealth Stadium since being traded to Toronto in the off season.
Finally, on Canada Day (July 1), fireworks are expected on the field when Anthony Calvillo and the Montreal Alouettes travel to McMahon Stadium to battle the Calgary Stampeders – led by quarterback Drew Tate – at 7 p.m. ET.
Also premiering on the CFL on TSN on Canada Day is a new CFL-produced video, “It Reflects Us All,” underlining the league’s theme for this season. The video is narrated by Kiefer Sutherland.
The CFL on TSN studio panel starts the season in Hamilton with host Dave Randorf alongside analysts Chris Schultz, Matt Dunigan and Jock Climie on location at Ivor Wynne Stadium. CFL on TSN analyst Milt Stegall is at B.C. Place in Vancouver as Lions slotback Geroy Simon looks to break the all-time CFL receiving record, which is currently held by Stegall.
Along with every game, TSN brings fans closer to the CFL with all-encompassing coverage on all of its key platforms and properties including TSN Radio and TSN.ca. Key properties such as Sportscentre has coverage of the CFL all season long, with Canada’s #1 sports news program featuring news, highlights and interviews, plus the CFL on TSN panel breaking down games and handing out game balls to the league’s standout players each week.
A 3 Downs quiz segment makes its debut this season featuring the CFL ON TSN panel delivering definitive opinions to a variety of topics and issues surrounding the league – all through a fun and interactive multiple-choice quiz format.
The CFL on TSN also has its finger on the pulse of everything going on socially with the CFL, as this year’s broadcasts feature a new segment called Social CFL with social media correspondent Kate McKenna. Throughout the season, fans can join the conversation on TSN’s Fan Page for Facebook and on Twitter by following the CFL on TSN on-air personalities and using the hashtags #TSN and #CFL.