Citytv announced today four multiplatform sponsorship agreements with Colgate-Palmolive Canada Inc., Coty Inc., Energizer Canada, and Kraft Canada Inc. as the exclusive founding partners of The Bachelor Canada, premiering this fall on Citytv.
Each of the four sponsors secures exclusivity in their featured categories and will receive variations in multiplatform sponsorship integration across Rogers’ suite of media assets, including television, print, and digital. Activations also entail in-show content, brandsell opportunities, co-branded promotions, on-site events, in-store extensions, and online microsites.
“The partnerships forged between Rogers Media and these best-in-class corporations create a solid framework upon which the inaugural season of The Bachelor Canada can be successfully launched,” said Dale Hooper, Senior Vice-President, Sales & Marketing, Rogers Media. “We’re thrilled to leverage their industry expertise to create brand experiences that are relevant to both our viewers and the integrity of the renowned Bachelor franchise.
Multiplatform sponsorship brands are as follows:
— Colgate-Palmolive Canada: Colgate Optic White Toothpaste and Softsoap® Bodywash
— Coty: Rimmel London cosmetics and Sally Hansen nail care
— Kraft Canada: Dentyne gum, Triscuit crackers, Thinsations cookies, and Tassimo
— Energizer Personal Care Canada: Schick Hydro Silk™ razors
Additional brand partnerships for The Bachelor Canada will be announced in the coming months leading up to the series premiere.
With casting now complete, production on the nine-episode, original reality series is currently underway. Additional details, including the identity of the 25 bachelorettes, will be announced at a later date.