Bell Media and CBC initially partnered up in order to avoid driving up the price due to the competition between them but the International Olympic Committee has other ideas.
The IOC rejected two joint bids from Bell and CBC and the two broadcasters will not submit any ore together.
“We presented not one, but two fiscally responsible bids that are reflective of the Canadian marketplace,” Phil King, CTV president of programming and sports, said. “Unfortunately, we were not able to reach agreement on terms with the IOC.”
Jeffrey Orridge, executive director of CBC sports properties, said, “We were optimistic that an agreement could have been reached but it has to work for all parties — regrettably, that didn’t happen. In light of this decision, CBC will step back and take some time to consider our options.”
Sources claim that Bell has since lost interest in submitting a further bid by itself due to the requested price being so high by the IOC.