New reality series Operation Unplugged to launch on Travel+Escape

Travel+Escape in partnership with HLP+Partners, and Parks Canada announces the launch of documentary-adventure series Operation Unplugged. The six episode series will premiere on Travel+Escape on Tuesday, February 21 at 9pm ET/PT.

Operation Unplugged follows 8 of the most self-proclaimed technology dependent Canadians and unplugs them from their network, stripping them of their devices for 30 days. Then, they embark on an adventure of personal journey through Canada’s breathtaking National Parks and National Historic Sites.

“We’re thrilled to bring Canadians a homegrown show that challenges us all to unplug from our devices more often and reconnect with the outdoors,” said Marcia Martin, SVP Creative Content, Commissioned & In-House Programming, GlassBOX Television. “Filmed in stunning HD, with Canada’s spectacular National Parks as its backdrop, Operation Unplugged will engage and entertain audiences from coast to coast.”

Celebrating their landmark 100th Anniversary, Parks Canada partnered with the series as part of their youth initiative marking the occasion. With a focus on motivating youth to get involved with the outdoors, Parks Canada staff helped host Alan Bishop guide the cast through their missions in the various National Parks and Historic Sites across Canada. The cast member who had the most impactful journey of self-discovery will be appointed Operation Unplugged Explorer, earning a trip for two to Nahanni National Park Reserve and attending an international conference with representatives of Parks Canada.

“Canada’s future lies in the hands of its young people, and I am excited to be introducing exciting and innovative initiatives like Operation Unplugged to inspire young Canadians to learn more about Canada’s treasured places and develop deeper connections to our national and historic heritage,” said Peter Kent, Canada’s Environment Minister and Minister responsible for Parks Canada.

Viewers are encouraged to join in on the Operation Unplugged movement by visiting OperationUnplugged.com and participating in online missions inspired by the series. Users can sign up, login and then participate in weekly quizzes and video missions – all allowing the user to earn points, badges and win weekly prizes in the Choose Your Own Unplugged Canadian Adventure contest.

In addition to OperationUnplugged.com, users can log on to TravelandEscape.ca for additional show content including online episodes of Operation Unplugged posted 24 hours after each episode airs. Users can also sign up to receive weekly updates and episode recaps of their favourite cast member. Tune-in to the series and then go to TravelandEscape.ca for a chance to win a $1,000 gift card from Atmosphere.

Integration sponsor Atmosphere outfitted the cast with clothing and gear from their outdoor recreational chain for the series. The brand was also involved in a number of contesting opportunities, providing prizing and gear to the winners. VIA Rail provided the coast-to-coast train transportation for the cast featured on the series.

(From a press release)

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